Tag: Marketing
For Tu Thai, one of the most significant milestones of her tenure was creating a cohesive brand architecture that could unite every aspect of Techcombank's business under a single vision.
![[Launch] Umaasenso x Marketing PH](https://marketech-apac.com/wp-content/uploads/2026/06/Launch-Umaasenso-x-Marketing-PH.jpg)
Manila, Philippines – Philippine business growth platform Umasenso has launched a new integrated marketing system aimed at helping service businesses improve online visibility and better track which marketing efforts are actually driving customer inquiries and bookings. The new system combines websites,...
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Thailand – MARKETECH APAC has unveiled the initial line-up of the jury panel for the NEXT Awards Thailand 2026, marking the inaugural launch of the awards programme in the Thai market. The panel brings together a cross-section of senior marketing, brand, and customer experience leaders tasked with evaluating...
![[Thought Leadership] Tony Owens x Amperity](https://marketech-apac.com/wp-content/uploads/2026/05/Thought-Leadership-Tony-Owens-x-Amperity.png)
Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
Hong Kong – Okamoto Hong Kong has partnered with K2 digital for a campaign promoting the newly launched 0.03 Lubricant Travel Pack, centred on a neon-pink truck activation designed to generate organic online attention. Ahead of the official rollout, commuters in Hong Kong spotted a neon-pink truck featuring...
Singapore – ShengShu Technology, a Singapore-based artificial intelligence company specialising in multimodal large language models, has launched “Vidu Claw”, an autonomous ‘AI CMO’ designed to turn a single marketing brief into a polished, platform-ready advertisement. As marketing teams...
Singapore – Global marketing agency TEAM LEWIS Singapore has opened its new office at Orchard Gateway @ Emerald, featuring a state-of-the-art creative studio designed to support its global client base. The Singapore studio includes a 5.4m x 2.8m LED wall and marks the agency’s second studio investment...
United Kingdom – JLR has appointed WPP as its global growth partner, bringing together WPP’s creative talent, AI capabilities, data and technology with JLR’s in-house marketing teams worldwide to drive its modern luxury brand portfolio forward. The partnership brings Range Rover, Defender, Discovery...
Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns before they are deployed. The new tool integrates with AI assistants including Claude and ChatGPT through a...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)