Tag: Marketing
Singapore – Ministry of Digital Development and Information (MDDI), through gov.sg, has launched a new Hari Raya Puasa campaign titled Kisah Musim Raya (“A Raya Tale”), encouraging Singaporeans to be more present with loved ones during the festive season. Created in partnership with creative agency DSTNCT,...
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
Bangkok, Thailand – UNICEF Thailand has held the UNICEF Blue Star Gala 2026 in Bangkok as part of its Kin Rai Dee #HungryForHope campaign, an initiative aimed at raising awareness about child nutrition and mobilising support to address malnutrition in Thailand and globally. The campaign focuses on promoting...
Kuala Lumpur, Malaysia – Home improvement retailer MR D.I.Y. has rolled out its “Raya Sama-Sama” campaign across Malaysia and Indonesia, bringing together personalities from both markets to highlight themes of hospitality and togetherness during the festive season. The campaign is anchored by a short...
Singapore – Low-cost carrier Scoot, the budget subsidiary of Singapore Airlines, has launched the third edition of its “Singapore Superfans” campaign in partnership with the Singapore Tourism Board (STB), this time turning Singapore’s iconic Merlion into a character that encourages travellers to explore...
Bangkok, Thailand – The Pavilions Hotels and Resorts has appointed Tom Thrussell as its new chief marketing officer, marking a new leadership move as the boutique hotel brand looks to strengthen its global marketing strategy and brand growth. In the role, Thrussell will be based in Thailand and will...
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
Bangkok, Thailand – Hino Motors Sales Thailand has appointed Day Yingchol as its new president, marking the first time a Thai executive has taken the top leadership role at the company. The appointment comes as the commercial vehicle manufacturer prepares for the industry’s transition to Euro 5 emissions...
Bangkok, Thailand – The Metropolitan Electricity Authority (MEA) has launched a campaign reminding households to adopt energy-efficient appliances and regularly check electrical systems as part of efforts to promote safer and more sustainable electricity use across the Bangkok metropolitan area. The...
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
