Tag: Marketing
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Singapore – Yubico has appointed Poupak Modirassari Enbom as its chief marketing officer, handing her the reins of global marketing and business development at a time when demand for stronger digital identity tools is climbing across Asia-Pacific. The appointment places Enbom at the centre of the firm’s...
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Bangkok, Thailand – Hakuhodo Thailand has announced a leadership restructuring, appointing Koki Ito as group chief executive officer and Jirapat Kanchanosot as group co-chief executive officer. The move reflects the agency network’s efforts to strengthen its organizational capabilities and enhance collaboration...
Bangkok, Thailand – Filipino dessert chain Avocadoria has opened its first branch in Thailand, marking its entry into its third international market following expansions into Singapore and the UAE. Located at Central Rama 9 in Bangkok, the new kiosk was launched in collaboration with franchise partner...
Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations. The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage,...
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Bangkok, Thailand – Disney Thailand is marking the 100th anniversary of Winnie the Pooh with a series of collaborations involving Thai and international brands, introducing licensed product collections and consumer experiences scheduled throughout 2026. The initiative spans multiple categories, including...
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