Tag: Marketing
Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins the company after 14 years at Meta, where he most recently served as director of retail media network strategy and solutions....
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at promoting healthcare services in Thailand. The collaboration links KTC’s financial services with BDMS’ healthcare network, including BDMS...
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
Bangkok, Thailand – Lotus’s has opened Lotus’s Oasis Pattanakarn 30, a new community mall in Bangkok’s Pattanakarn 30 area, expanding the lifestyle-focused retail portfolio of parent company CP AXTRA. The development adopts a pavilion concept built around a Lotus’s Go Fresh supermarket. The project targets...
Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide. Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
U.S.A. – Global media brand Forbes has appointed Linda Boff as president of its CMO Network, where she will lead the influential CMO community and oversee Forbes’ multi-platform marketing initiatives, including live events, content, and community engagement. Boff, currently chief executive officer of...
