Tag: Marketing Automation

Boston, USA – Brightcove has announced the launch of ‘Marketing Insights,’ a new offering within the company’s video insights and analytics platform. ‘Marketing Insights’ provides advanced insights and robust video campaign measurement data so marketers can optimise their content marketing strategies by directly measuring the business impact of video content.

‘Marketing Insights’ allows marketers to track data from inbound traffic to their videos capturing viewer origins through UTM parameters and analysing which campaigns are driving video views and conversion. It offers detailed insights into the effectiveness of video content and viewer engagement, watch time, and which sources drive qualified audiences.

Brightcove’s current product lineup enables integration with leading marketing automation platforms (MAPs) and providing a detailed analysis of viewer interactions and the success of various marketing sources. This link between content performance and marketing efforts allows for improved strategy refinement and more intelligent decisions about where to allocate resources.

Kathy Klingler, chief marketing officer at Brightcove, said, “Video continues to be one of the most powerful ways to engage audiences, yet measuring its impact on business outcomes has long been a challenge. With the launch of our new Marketing Insights offering, we’re further empowering marketers to gain deeper visibility into the performance of their video campaigns and their broader marketing strategies.”

She added, “As a data-driven marketer, I’m excited about how these new capabilities will help brands connect the dots between campaign performance and real business value. This solution is a game-changer for any marketer looking to drive measurable impact.”

Meanwhile, Scott Levine, chief product officer at Brightcove, commented, “We’ve transformed the traditional concept of UTM links, a tool marketers have relied on for years, by integrating it directly into our video player. This allows us to capture detailed video traffic source data and seamlessly incorporate it into our platform to show ROI from traffic attribution and inbound marketing.”

He added, “By providing actionable insights, we’re helping our customers understand what drives audience engagement and how to optimise their marketing strategies. This integration simplifies campaign optimisation and budget planning, making it faster and more efficient than ever.”

‘Marketing Insights’ is the latest addition to Brightcove’s suite of AI-powered solutions, joining the company’s Brightcove Audience Insights™ solution, which currently offers Media and Ad Insights for media companies and Publisher Insights for publishing companies. Brightcove’s ‘Marketing Insights’ is purpose-built to address the unique needs of marketers across industries. By going beyond traditional metrics, it provides tailored, actionable data that empowers marketing professionals to drive more effective, data-informed decisions.

Mumbai, India – Local-based digital marketing solutions company Social Beat has announced that it has entered a new partnership with global customer relationship management (CRM) platform Salesforce in a bid to drive marketing automation and digital transformation for brands in the country.

Through the mandate, both will help leading brands in India take up marketing automation solutions to align their marketing and sales. In addition, the solution will help not only generate the best leads but also keep the leads engaged and connect with them at the right time to close more leads. 

Accordingly, Social Beat has been chosen as the implementation and setup partner for Salesforce in the country, hence Social Beat will also help Salesforce’s customers accelerate their productivity and make insightful decisions to garner more leads.

“We are really excited to be partnering with Salesforce to drive marketing automation projects with brands in India. We are confident about this partnership leading to accelerated growth in the domain of digital transformation & marketing automation for both of us,” said Suneil Chawla, co-founder of Social Beat.

With Salesforce’s marketing automation tool, a company’s sales and marketing can work hand-in-hand to manage the existing customers and also identify prospective ones. This tool also helps companies track their leads from click to close. Salesforce, with the help of Social Beat, will make sure companies can stay connected to the consumers through email, mobile and social networks. 

In addition, Social Beat. in its partnership with Salesforce, also has the opportunity to join more than 150,000 like-minded companies and find a massive community of experts and evangelists committed to the company’s growth.

Singapore – Consumer insights tool InsightzClub has announced the rollout of its new data discovery tool for its existing insight dashboard, aimed at driving real-time automation of insights discovery.

Through the tool, InsightzClub allows customers to run self-discovery with the accumulated data with an accessible user interface (UI). Traditionally, to obtain cross tabulations involves data processing on statistics which are time-consuming and exhaustive.

The release of the tool comes after the launch of its passive embedded insights technology on its app last December 2020, to gather data behaviorally rather than survey-based data.

“The data discovery tool is a no-code, drag and drop tool aimed to support insights and marketing teams to have the power to explore the data. The addition of the data discovery tool to our real-time dashboard is also part of the end-to-end customer automation stack,” said Padmanabhan Ramaswamy, co-founder of InsightzClub.

California, USA – Customer engagement platform MoEngage and dentsu’s India-based customer experience management (CXM) agency, Merkle Sokrati, have entered into a new partnership, which combines MoEngage’s insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to grow data-driven solutions for enterprise brands across Asia Pacific.

The combined value package offered by MoEngage-Merkle partnership will enable consumer brands to devise and execute a hyper-personalized experience for their users. 

“Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team,” said Sanjay Kupae, head of global alliances at MoEngage.

Kupae also noted that through this new partnership, they will be able to drive far more business impact for its clients in India, South East Asia, and Australia.

MoEngage and Merkle’s partnership is in response to the constant struggle that marketing and product teams often face, as most of the available tools lack one or more of requisite capabilities or the solution is not implemented to the best of its potential. Furthermore, the modern aspect of mobile-first customers expects a personalized experience. This requires brands to build a 360-degree view of their users, analyze the data and deliver the right message at the right time through the right channel.

“It’s exciting news to partner with MoEngage in today’s times where hyper-personalized engagement with audiences has become imperative. Coupling this with our more than a decade-long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries. We all have seen trying times for consumers and brands alike, and I’m happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that’s been,” said Sampath Rengachari, chief business officer for martech at Merkle-Sokrati.