Tag: Malaysia

Kuala Lumpur, Malaysia – The Securities Commission Malaysia (SC) has ordered online cryptocurrency exchange Bybit to register as an officially-registered digital asset exchange (DAX) in Malaysia.

According to the SC, Bybit and its CEO Ben Zhou have been included in the SC’s Investor Alert List since July 2021.

Said decision comes after concerns about the platform’s compliance with local regulatory requirements and protecting investors’ interests. The commission views this breach seriously, as it notes that operating a DAX without obtaining the SC’s registration as a Recognised Market Operator (RMO) is an offence under Section 7(1) of the Capital Markets and Services Act 2007.

As a result of this, SC has ordered Bybit disable Bybit’s website and mobile applications or any other digital application platform in Malaysia within 14 business days from 11 December 2024.

It has also ordered the platform to immediately cease circulating, publishing or sending any advertisements, whether in social media posts or otherwise, to Malaysian investors; and immediately terminate Bybit’s Telegram support group for Malaysians.

“Investors are reminded to invest and deal only with Recognized Market Operators that are registered with the SC. Registered RMOs have undergone strict regulatory scrutiny and are required to adhere to strict guidelines so that investors are protected under Malaysia’s securities laws,” SC said in a press statement.

They added, “Those who invest in unlicensed or unregistered entities or individuals are not protected under Malaysian securities laws and are thus, exposed to risks such as fraud and money laundering.”

Kuala Lumpur, Malaysia – The Malaysian Communications and Multimedia Commission (MCMC) has recently published the Code of Conduct (Best Practice) for internet messaging service providers and social media service providers. This is done with the aim that service providers uphold online safety and security, particularly for children and vulnerable groups.

The Code of Conduct was developed to support the regulatory framework for Internet messaging and social media service providers, which sets out best practices for adoption by service providers in addressing harmful content online, as well as other relevant conduct requirements. 

MCMC has expressed gratitude for the feedback received during the public consultation on the Code of Conduct (Best Practice). It has also highlighted that public input played a crucial role in shaping the code to address evolving challenges in the online space while fostering a safer and more secure digital environment for all Malaysians.

To support its implementation, MCMC will offer guidance to ensure the code’s effectiveness in promoting online safety and security. It also plans to periodically review the code to ensure it stays relevant and capable of addressing new and emerging challenges in the digital landscape.

Some of the best practices included in the code are enforcing these companies to have a moderation team based in Malaysia, enhanced accessibility of sites and services for other demographics, and overall safety for children using these services online.

The release of the code is in line with the country’s imposition of social media and messaging services needing to apply for a license to operate in the country. So far, Telegram and Tencent (WeChat) have started the process of obtaining the required license to operate their platforms in Malaysia.

Kuala Lumpur, Malaysia – Kingdom Digital has announced that it has been tapped by Taiwanese airline EVA Air as its creative agency of record. Through the mandate, the agency will work closely with EVA Air to strengthen brand awareness, drive anticipation for its flight routes and promotions, and create engaging consumer experiences.

Since 2017, Kingdom Digital has been a social media agency partner for EVA Air, building a solid presence for the airline in the Malaysian market. This appointment marks a significant milestone, expanding the agency’s role to encompass full-service campaigns and creative ideation. 

As part of this partnership, Kingdom Digital successfully executed its first on-ground experiential event for EVA Air, ‘Worlds Within Reach,’ at One Utama Shopping Centre from 20th to 24th November 2024.

Au Yong Yoon, deputy manager at EVA Air expressed enthusiasm for the partnership, stating, “Kingdom Digital has been instrumental in establishing our social presence in Malaysia since the beginning. We are excited to see the creative initiatives the team will bring to help us expand our wings and reach greater heights in the local market.”

Echoing this sentiment, Lui Xiao Yee, client servicing director at Kingdom Digital, commented, “We’re deeply honoured to be entrusted as EVA Air’s creative AOR. This appointment not only reflects the quality of our work but also marks a significant milestone in our partnership. Working with their team has always been a rewarding experience, and we’re excited to spotlight more of their world-class services and captivating destinations for travellers.”

Kuala Lumpur, Malaysia – As Malaysians reflect on the year gone by and prepare for new beginnings, Spritzer Sparkling introduces its latest campaign, “Cabar Dirimu, Cipta Versi Baharu” (Push Your Limits, Redefine Yourself). The campaign inspires Malaysians to adopt healthier habits with Spritzer Sparkling as their ally, making positive changes simpler and more sustainable.

This innovative campaign positions Spritzer Sparkling as the perfect hydration companion for those looking to refresh their routines and embrace wellness—all while indulging in a guilt-free fizzy experience.

Sparkling Wellness: The Perfect Resolution Partner

Spritzer Sparkling’s unique selling proposition is clear: No sugar, no sweeteners, no calories. Made from natural mineral water and infused with natural fruit flavoring, it’s high in silica for health and beauty benefits, with no preservatives.

“Spritzer Sparkling isn’t just a drink—it’s a movement,” said Chan Shiao Chew, head of marketing at Spritzer Malaysia. “By choosing Spritzer Sparkling, Malaysians are taking the first step towards a healthier lifestyle while enjoying the refreshing fizz they crave.”

The campaign’s mission is clear: turn small steps into lifelong habits. Whether it’s switching from sweetened fizzy drinks or indulging in an occasional craving for a healthier fizz, Spritzer Sparkling supports Malaysians in making healthier choices that are easy to sustain.

The Inner Battle: A Relatable Storyline Starring Syafiq Kyle

The campaign’s anchor video features renowned Malaysian actor Syafiq Kyle in an engaging storyline that brings the inner battle of New Year’s resolutions to life.

Set as a dramatic card game, Syafiq faces off against a darker, negative version of himself. The “positive Syafiq” places goal-oriented cards like “Achieve 100k savings” or “Keep a healthy life,” only for the negative self to counter with excuses like overspending, giving up, and indulgence in sugary drinks.

In a triumphant move, Syafiq counters with a game-changing card: Spritzer Sparkling. This moment symbolizes the empowerment that comes with making better choices and defeating unhealthy habits.

The video’s relatable theme, combined with Syafiq’s charismatic performance, positions Spritzer Sparkling as the ultimate ally in overcoming self-doubt and achieving meaningful change.

“Every sip of Spritzer Sparkling represents a victory against unhealthy habits,” said Janice Goh, senior brand manager for Spritzer Malaysia.  “We’re proud to be the brand that helps Malaysians turn their resolutions into realities.”

Amplifying Impact: Reaching Millions with a Message of Change

The campaign taps into multiple platforms to create maximum impact:

Influencer Marketing: Key opinion leaders will share their personal journeys and how Spritzer Sparkling helps them stay on track with their health goals, fostering trust and reliability.

Social Media Ads: Engaging content will educate and entertain, ensuring consumers understand the product’s benefits while staying inspired.

Sponsorship of “Miles with EcoBrown Walkathon”: By aligning with the Walkathon for Diabetes Awareness, Spritzer Sparkling reinforces its commitment to health and community well-being.

The campaign will run for one month at the end of 2024, spanning across Malaysia to ensure a wide reach and sustained engagement during this significant period of reflection and renewal.

Expert Media Global Behind the Story

The creative storytelling and strategic execution of this campaign are led by Expert Media Global, showcasing their ability to blend compelling narratives with actionable brand messaging. Through this collaboration, Spritzer Sparkling delivers a campaign that resonates deeply with its audience while driving impactful results. 

Healthier Choices, Lasting Change

Spritzer Sparkling addresses one of the biggest barriers to New Year’s resolutions: sustainability. By offering a simple and enjoyable switch from sugary or artificial fizzy drinks, the product helps consumers build habits they can stick with.

“Healthier living doesn’t have to be complicated,” said Gavin Lee, brand manager for Spritzer Malaysia. “With Spritzer Sparkling, every sip is a step toward a better version of yourself. It’s about turning small victories into lifelong habits.”

Find out more on: https://www.spritzer.com.my/sparkling_cabar_dirimu

Kuala Lumpur, Malaysia – Catcha Digital, an investment holding company focused on digital media and advertising businesses, has announced that it has entered into a share sale agreement to acquire a 70% interest in Tastefully Malaysia for RM7.6m. Said stake acquisition marks Catcha Digital’s ambition to continue growing its integrated digital media business to provide an omnichannel online-to-offline advertising solutions to its client base. 

The acquisition will provide significant cross-selling opportunities between Catcha’s existing advertising client base and Tastefully’s clientele. 

Moreover, Catcha will be able to offer Tastefully’s in person advertising solutions to its clients while Tastefully can leverage Catcha’s comprehensive digital advertising capabilities and online audiences to enhance its advertising offerings to its clientele primarily F&B brands. 

Patrick Grove, chairman of Catcha Digital, said, “The F&B industry in Malaysia represents one of the most dynamic sectors in terms of consumer engagement and brand building. Through this acquisition, we’re combining Tastefully’s proven expertise in creating high-impact consumer events with Catcha’s digital capabilities.”

He added, “What particularly attracted us was Tastefully’s ability to execute large-scale consumer expos events across Malaysia, and their track record of consistently delivering value to both exhibitors and visitors. As brands seek more integrated advertising solutions, we believe this combination will create compelling opportunities for our existing advertisers while opening up new avenues for growth.”

Meanwhile, Esther Fong, CEO of Tastefully, commented, “Over the past 13 years, we’ve built Tastefully into the go-to platform for F&B brands to connect directly with Malaysian consumers. By joining the Catcha Digital family, we can now offer our exhibitors an integrated advertising solution that spans both physical and digital touchpoints.”

She added, “We’re particularly excited about leveraging Catcha’s digital expertise to enhance our event experience and advertising offerings to our clientele. We are very excited to embark on this partnership with Catcha to take our business to the take level.”

Kuala Lumpur, Malaysia – Ipsos has recently launched new data reflecting on the e-commerce landscape as well as the non-cash payment economy in Malaysia, highlighting how locals are becoming more adept at using non-cash services to make purchases for their online shopping.

Approximately 50% of Malaysians have made purchases on e-commerce platforms in the past six months, up from 39% in 2023. The popular product categories for online shopping include fashion items, groceries, accessories, and electronic devices.

In terms of market share, Shopee retains market leadership but experienced a 6% decline in market share. Meanwhile, TikTok Shop gained an 8% increase in market share, indicating strong competition. It is worth noting that 72% of respondents shopped in Shopee while 43% of respondents used TikTok Shop. Other platforms like Lazada and social media sites saw lower engagement.

Over at non-cash payment options, around 55% of Malaysians have used non-cash payments in the past three months, an increase of 4% from 2023. Moreover, e-wallet usage has increased by 14% compared to 2023, with 92% of e-wallet users reported using e-wallets in the past three months. Daily usage of e-wallets has also risen, with 51% of users aged 25-34 and 42% of users aged 45-74 using them daily.

Touch ‘n Go is the most widely used e-wallet, followed by MAE. There is a notable increase in MAE usage among those aged 35-44 and in the East region .

It is also worth noting that the increase in e-wallet usage is accompanied by a slight decrease in credit card usage, while debit card usage has increased by 2%. Moreover, the most significant growth in e-wallet usage is for retail purchases, food and beverage outlets, and online purchases,

Lastly, younger generations (18-24 years old) show a significant increase in e-wallet usage, with a 21% rise, while online bank transfers are more popular among those aged 35-44.

Kuala Lumpur, Malaysia – HSBC is reportedly reviewing its retail banking operations overseas, particularly in Malaysia and Indonesia as well as in Mexico, as first reported by the Financial Times.

According to the report, the bank is shifting its focus beyond its core markets to reduce its consumer footprint and prioritise serving wealthier “premier” clients.

Moreover, it has been reported that HSBC is considering a substantial reduction of its retail operations in Mexico and is evaluating its presence in countries like Malaysia and Indonesia, with an eye toward capitalising on opportunities in premier banking.

It is worth noting that HSBC has been ramping up its wealth management division, especially in the United Kingdom and Hong Kong where most of its clients are coming from. 

In September this year, the global financial services company was reported recruiting hundreds of bankers to serve rich clients in the UK. A month later, the company tapped actor Tony Leung Chiu-wai as part of HSBC’s launch of its wealth programme “Wealth. Growing at every stage” in Hong Kong.

Retail banking exits are increasingly becoming common across markets in Asia, most notably Citigroup’s exit in 10 APAC markets, which included Taiwan, the Philippines, and Indonesia.

Kuala Lumpur, Malaysia – National postal and parcel service provider Pos Malaysia and Penang-based protective and customised tech accessories company Galado have announced their second limited-edition collaboration, celebrating Pos Malaysia as an iconic brand through innovative design and artistic expression.

The 2024 collection of phone cases builds upon the success of the first collection that was introduced last year, featuring six distinctive design illustrations that pay homage to Pos Malaysia’s rich heritage. 

Highlighting the evolution of their collaboration, this year’s collection introduces three brand-new designs while enhancing three popular designs from the previous collection. Most designs feature iconic post boxes and brand elements, with two designs inspired by Abang Pos. Customers can also personalise their cases by transforming cherished personal photos into artistic masterpieces.

The collection includes an array of phone accessories that capture the spirit of postal service: an Iconic Post Box MagSafe Phone Grip, a Pos Malaysia Pop Art Phone Charm, and a Pos Malaysia Crossbody Phone Strap. Engineered with ImpactPro Technology, these phone cases provide unparalleled drop protection while telling a story of community and connection. Compatible with iPhone 12 to 16 series, Samsung S22 to S24 series, Samsung Galaxy Z Flip 3 to 6 series, and Samsung Galaxy Z Fold 3 to 6 series, the collection offers innovative features and personalised design options.

“At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow, and this collaboration exemplifies our commitment to fostering local innovation and meaningful connections. By choosing Pos Malaysia x Galado, consumers not only protect their devices but also support homegrown talent and celebrate Malaysia’s iconic postal heritage,” Pos Malaysia said in a press statement.

They added, “This collaboration invites Malaysians to unleash their creativity, celebrate local artistry, and embrace Pos Malaysia’s iconic status in Malaysian culture. Pos Malaysia x Galado is more than a product line—it’s a movement of local pride, creative expression, and innovative design that connects lives through meaningful brand storytelling.”

Kuala Lumpur, Malaysia – The Ministry of Entrepreneur and Cooperatives Development (MECD) and SME Corp. Malaysia have recently teamed up to launch the book ‘Do Your Own Branding (DYOB)’ aimed at helping MSMEs in Malaysia strengthen and build their brands. 

The guide offers practical insights into developing brand identities, including strategies for naming, logo creation, and implementing sustainable branding systems. It also highlights success stories from small and medium enterprises (PMKS) that have excelled in branding, serving as an essential resource to empower local businesses and support their global growth.

Entrepreneur Development and Cooperatives Minister Datuk Ewon Benedick introduced a new website for the National Mark of Malaysian Brand (NMMB) Programme. This platform provides accessible information for PMKS interested in participating in the certification programme. 

The NMMB recognises companies that meet stringent quality standards, facilitating their entry into regional and international markets. This initiative aligns with SME Corp. Malaysia’s Business Strategic Plan, which prioritizes PMKS internationalization.

During his address, Ewon emphasized branding’s critical role in Malaysia’s trade-oriented economy. 

“Branding is essential for adding value, differentiating products and services, and maintaining global competitiveness. KUSKOP remains dedicated to supporting PMKS through initiatives such as increasing their export contributions to 15% of national exports by 2025,” he stated.

Meanwhile, Tan Sri Bernard Giluk Dompok, Chairman of SME Corp Malaysia, highlighted that branding enhances business competitiveness, describing a brand as “not just an identifier but a symbol of trust and quality.” He noted the forum as a platform for elevating Malaysian brands to gain global recognition and respect.

Rizal bin Datuk Nainy, CEO of SME Corp Malaysia, elaborated that the DYOB guidebook is part of the agency’s comprehensive branding efforts, which include the NMMB Programme. Since its inception in 2009, the NMMB has certified 177 companies for their exceptional quality, excellence, and distinction.

Kuala Lumpur, Malaysia – The SHOUT Group, an advertising holding company, has appointed three leads for FCB SHOUT, its creative agency.

The new additions to FCB SHOUT’s executive management team include Syahriza Badron as managing director, Wang Ie Tjer as executive creative director, and Jamie Tan as general manager.

As the new managing director, Badron is tasked to drive the agency’s growth, leading the brand management team.

Badron has been with FCB SHOUT for 11 years, formerly serving as its general manager. Over the years, she has championed the agency’s ‘No Plan B’ culture while contributing to marketing publications.

Meanwhile, Tjer has spent six years with the agency. As the previous head of creative, Tjer spearheaded the team to win various awards, embodying Malaysian creativity.

Taking over the general manager role, Tan will oversee the internal operations of the agency. Previously the head of operations at FCB SHOUT, Tan has taken on more responsibilities, spanning financial management and culture-building.

Tan has been leading initiatives for the welfare of the agency’s employees, including the expansion of its medical programme for families of staff and pushing for flexible working arrangements.

Shaun Tay and Ong Shi Ping, co-owners of The SHOUT Group, commented, “When we bought the agency back in 2018, we had already set in motion our vision to create a sustainable, highly regarded creative agency that would serve as the right partner for our ambitious clients, and we knew that could only be realised by having the right leaders on board.”

“We wanted people with a point of view and the gumption to materialise our lofty goals. Syah, Tjer and Jamie represent what we stand for, and to have been fortunate enough to help chart their growth over the years has been a true joy and one that we personally feel is our crowning achievement,” they added.