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Tag: Malaysia

Marrybrown’s new CNY campaign reflects generational connections through cultural storytelling
Marrybrown’s new CNY campaign reflects generational connections through cultural storytelling
Posted on February 4, 2026
by Teddy Cambosa
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
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YouGov Ramadan 2026 report
Heartfelt storytelling leads as preferred Ramadan ad style in Indonesia and Malaysia: report
Posted on February 4, 2026
by Aliza Carmona
Indonesia – As Ramadan 2026 approaches, a new report from YouGov reveals how consumer habits in Indonesia and Malaysia are expected to shift during the holy month, from daily routines to media consumption and celebrations. Across the five markets surveyed, including Saudi Arabia, Türkiye, and the UAE,...
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Volt Auto taps Grow Public Relations to support Dongfeng brand expansion
Volt Auto taps Grow Public Relations to support Dongfeng brand expansion
Posted on February 3, 2026
by Teddy Cambosa
Grow Public Relations will manage media relations and communications for Volt Auto, supporting the introduction and expansion of the Dongfeng passenger vehicle range in Singapore.
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KK Supermart eyes 2026 IPO as convenience retailer seeks fresh capital for expansion
KK Supermart eyes 2026 IPO as convenience retailer seeks fresh capital for expansion
Posted on February 3, 2026
by Teddy Cambosa
The proposed timing reflects stronger investor sentiment in the region, alongside optimism about Malaysia’s equity markets and an increasing pipeline of consumer and retail listings domestically.
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BlueBand reframes Ramadan fasting with kindness-led campaign by McCann Singapore
BlueBand reframes Ramadan fasting with kindness-led campaign by McCann Singapore
Posted on February 3, 2026
by Teddy Cambosa
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
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Meta appoints Lau Sook Ping as new Malaysia country director
Meta appoints Lau Sook Ping as new Malaysia country director
Posted on February 3, 2026
by Teddy Cambosa
In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.
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CelcomDigi highlights 5G capabilities through precision challenge with local champions
CelcomDigi highlights 5G capabilities through precision challenge with local champions
Posted on February 2, 2026
by Teddy Cambosa
The production is designed to demonstrate real-time responsiveness enabled by 5G technology, with the outcome of the challenge dependent on precise timing and synchronisation.
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OCBC Malaysia launches six-part social campaign focused on shared purpose
OCBC Malaysia launches six-part social campaign focused on shared purpose
Posted on January 30, 2026
by Teddy Cambosa
The series forms part of OCBC’s #SamaSamaBangkit campaign, a motivational platform centred on community empowerment and collective progress.
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Malaysia advertising expenditure falls 22% in CY25 as digital, TV segments weaken
Malaysia advertising expenditure falls 22% in CY25 as digital, TV segments weaken
Posted on January 29, 2026
by Teddy Cambosa
The weakness was broad-based across most media segments, reflecting ongoing structural shifts in advertising spend as well as softer economic and consumer sentiment. Free-to-air (FTA) television and digital advertising were among the most affected categories.
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BMW Group Malaysia extends PR partnership with VoxEureka
BMW Group Malaysia extends PR partnership with VoxEureka
Posted on January 28, 2026
by Teddy Cambosa
BMW Group Malaysia described VoxEureka as a long-term collaborator rather than a traditional agency partner.
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