Tag: Malaysia
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
The project is expected to provide brands with increased visibility and access to high-traffic audiences frequenting the venues.
Kuala Lumpur, Malaysia – CHAGEE is brewing a case for roasted tea in Malaysia, as consumer tastes begin to tilt away from sugar-heavy staples. The Singapore-based chain has launched its Hojicha Genmai Milk Tea nationwide, positioning it as a seasonal lead product and a signal of where it sees demand...
Done alongside TBWA\Kuala Lumpur, the 7-Eleven logo was updated daily across social and digital out-of-home, localised by state to indicate the time of iftar.
The creative also showcases the versatility of Sunquick, presenting it not only as a beverage but also as an ingredient used in festive desserts. This approach aims to reinforce its role in shared dining experiences during the season.
The campaign film features several Malaysian personalities, including Sarimah Ibrahim in the lead role, alongside Fahrin Ahmad, Akhmal Nazri, Lyssa Jean, Wani Kayrie, Sharifah Rose, and Ayda Jebat, who is also a Watsons ambassador.
The film portrays how the lessons and guidance imparted by parents can continue to influence future generations, even as individuals pursue their own paths.
In an interview with MARKETECH APAC, Lee Wen shared that her expanded role is centered on evolving mCanvas into a multi-touchpoint powerhouse that captures consumer attention across the entire digital ecosystem.
The bank said the Hayat proposition represents a shift from viewing financial products as standalone transactions to a broader framework that integrates financial planning throughout a customer’s life stages.
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)