Tag: Malaysia
Naga DDB Tribal positions itself as “The Experience Makers,” with a focus on engaging audiences beyond visual elements by incorporating other sensory touchpoints, including sound.
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
The Malaysia team will provide senior counsel and day-to-day client support across consumer, corporate, and integrated communications, working closely with W Communications’ Singapore headquarters to deliver regional services.
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
The initiative aligns with KPDN’s mandate to promote a sustainable and progressive domestic trade ecosystem.
The collaboration will run for an initial one-year term, with an option for extension subject to mutual agreement.
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
According to the company, Trapper emerged as the highest-scoring agency, evaluated on strategic strength, commercial competitiveness and a data-led approach aimed at delivering measurable business outcomes.
