Tag: Malaysia

Kuala Lumpur, Malaysia – Shell has unveiled more rewards for customers through a loyalty campaign with creative agency GrowthOps Asia.

Shell and GrowthOps’ campaign builds on the ‘Quest For More’ campaign, focusing on the opportunity to unlock more rewards through purchases on the Shell App. 

Customers can increase their BonusLink points on the app through each purchase of fuel of items from Shell Select and Shell Café. During the campaign’s duration, users can gain significantly more points when buying Shell fuels.

Through the collaboration with GrowthOps, Shell also showcases its digital innovations and its commitment to improving customers’ digital experiences.

The campaign is running across digital-out-of-home, digital media, app, radio, CRM, and Shell’s retail stores.

“Identifying customer loyalty as the next step in our campaign journey with Shell was a strategic move rooted in the goal of building longer-term, value-driven relationships. The Quest For More campaign laid a solid foundation, and with this loyalty extension, we’re excited to offer Malaysians more reasons to choose Shell, not just for fuel but for a rewarding lifestyle,” Seow Lee Ming, general manager at Shell Malaysia, said.

“We are excited to continue the adventure with Shell. Through this campaign, we’ve created a dynamic experience that not only highlights the benefits of multiplying rewards via the Shell App but also celebrates the loyalty of Shell’s customers by making every visit more exciting,” Chris Greenough, general manager of GrowthOps Malaysia, commented.

Kuala Lumpur, Malaysia – Travel service provider Trip.com has launched a brand campaign at Kuala Lumpur International Airport (KLIA) through a partnership with advertising company Meru Utama Sdn Bhd (VGI Airports).

Trip.com’s collaboration with VGI Airports is part of its effort to enhance brand visibility in Southeast Asia (SEA). It leverages KLIA’s prominent advertising spaces including aerobridges, walkways, and landside areas.

The campaign aims to inform travellers of Trip.com’s features and travel solutions. The travel service provider helps travellers with flight bookings, hotel accommodations, car rentals, and other experiences.

Through the partnership, Trip.com leverages KLIA as one of the busiest airports in SEA.

Stephane Thong, general manager at Trip.com Malaysia, said, “We are thrilled to partner with Malaysia Airports on this exciting brand campaign. Kuala Lumpur International Airport is a key gateway to Asia and beyond, making it an ideal platform to showcase Trip.com’s offerings to an international audience. This collaboration not only boosts our brand visibility but also demonstrates our commitment to supporting the resurgence of global travel.”

“As the appointed media concessionaire for KLIA, we are delighted to welcome Trip.com as a key brand partner. The synergy of this partnership perfectly demonstrates the power of advertising at one of Asia’s premier airports, with Trip.com’s global reach and innovative travel solutions resonating well with the diverse international audience passing through KLIA’s terminals,” Herman Lim, general manager, of VGI Airports, commented.

Kuala Lumpur, Malaysia – Domino’s Malaysia–in its desire to create their version of the cheeseburger pizza–launched the Domino’s Double Cheeseburger, its latest offering featuring must-have burger staples into a single pizza, featuring tasty burger toppings and a unique burger crust.

As part of this launch, Domino’s also introduced two playful characters Toppy and Rak Rak, who are representations of the pizza and burger combination in the ‘Find Your Double’ activation whilst handing out free samples of the new Domino’s Double Cheeseburger Pizza.

For this launch, FCB SHOUT, the lead creative agency for Domino’s Pizza Malaysia, kicked off the campaign by teasing the launch of a new Domino’s burger, but the twist at the end ultimately revealed the brand’s surprise new offering.

Linda Hassan, group chief marketing officer at Domino’s Pizza Malaysia, Singapore and Cambodia, said, “Inspired by our customers’ feedback, we’ve developed a new product strategy to introduce two burgers in one pizza, specifically designed to be delivered. To top it off, we’ve paired it with Crispy Fries and Loaded Cheeseburger Crispy Fries for the full combo experience. What makes this product uniquely Domino’s is the combination of cheeseburger toppings and a burger-stuffed crust—something that’s never been done before.”

Meanwhile, Boon Chuan Suah, creative director at FCB SHOUT, said, “We knew it wasn’t about the format of a burger pizza but about what makes the product uniquely Domino’s. It’s about conveying to our fans that once again, Domino’s is delivering “More”. In this case, it’s about doubling the delight by having two typical cheeseburgers experiences in one pizza.” 

Last week, Singapore and Kuala Lumpur were surprised with a troupe wearing red spandex, wandering around the city while pushing carts and carrying big boxes. In Singapore, individuals dressed in red spandex roamed iconic spots like Orchard Road, the Merlion, and Raffles Place, pushing red trolleys and carrying boxes emblazoned with ‘Shop more. Save more. Meanwhile, across the border in Kuala Lumpur, a similar group made their way through areas around the Petronas Towers, Putri Heights, busy shopping districts, and train stations.

As social media buzz intensified, regional fashion and lifestyle e-commerce platform ZALORA has revealed that they are the ones behind the ‘IRL’ execution as part of its promotion for the platform’s 11.11 sale.

In an exclusive conversation by MARKETECH APAC with Neha Bhasin, director of marketing and brand communications at ZALORA, she stated that given that the 11.11 Sales period is their biggest event of the year, they wanted to capture attention with something that would resonate with people offline and create buzz online as well. This is on top of recognising how there is increased competition nowadays between e-commerce players locally.

“Guerrilla marketing was the perfect choice because it allowed us to break through the noise, turning everyday public spaces in Singapore and Kuala Lumpur into interactive touchpoints with our audience. The spandex-suited troupe and vibrant red carts symbolised the energetic and diverse world of ZALORA, which offers everything from fashion to beauty and sports, creating an immediate, fun connection to the massive savings offered on 11.11,” Neha explained.

The campaign, done by ZALORA’s in-house team, drew inspiration from the energy and vibrancy of the digital shopping experience and the universal excitement around a good deal.

“The concept of spandex suit-clad individuals pushing red carts with bold messages like “Shop More Save More” aligned well with the 11.11 Sale’s spirit. Each cart was curated to represent a major category on ZALORA, like fashion, beauty, sports, and luxury, reinforcing the variety of our offerings and amplifying the idea that there’s something for everyone in this sale. It was about making a direct, impactful statement to the public while maintaining the fun, engaging tone that our customers associate with ZALORA,” Neha added.

When asked how important it is for ZALORA to create an ‘IRL’ campaign despite its e-commerce offerings, Neha noted how they always wanted to create a bridge between the online and offline worlds.

She also stressed that while ZALORA’s core is e-commerce, the brand recognises that real-world, tangible experiences deepen customer engagement and trust. 

“An IRL campaign makes our online sales event more relatable and approachable, especially to those who may not be active digital shoppers. By presenting a memorable, shareable spectacle on the streets, we’re not only expanding our reach but also creating content that is likely to go viral, which complements our digital strategy for a full 360-degree approach to the 11.11 sale,” she said.

In terms of what the ZALORA team learned from this guerilla marketing campaign, Neha stated that one of the biggest takeaways was seeing firsthand the value of disruptive, creative marketing in building brand visibility. For them, this campaign taught them the power of experiential engagement and how it can amplify an online event. 

“We found that people are eager for novel, share-worthy experiences, and this campaign delivered on that front by generating organic conversation both on the streets and across social media. This experience reinforced the importance of a holistic approach to our campaigns, where every activation — online or offline — works in synergy to create a cohesive and memorable brand experience,” she concluded.

***

Offline campaigns remain essential for e-commerce players like ZALORA because they bridge the digital and physical worlds, creating memorable, tangible experiences that resonate with a wider audience. By capturing attention in high-traffic, real-world locations, brands can engage new customers, increase brand visibility, and spark organic social media buzz as people share their encounters online. 

These offline touchpoints generate excitement, foster brand loyalty, and amplify digital engagement, making them a powerful tool to drive traffic and sales in a highly competitive e-commerce landscape

Kuala Lumpur, Malaysia – Lalamove in Malaysia has announced that it is launching its ride-hailing service in the Klang Valley area, according to a recent blog by the company.

Not much about the service has been revealed, apart from encouraging users in the Klang Valley area to test out the service, and also stressing how users can switch from hailing a ride to also scheduling a delivery within the app.

Lalamove Malaysia has already hinted at expanding its ride-hailing service across other Malaysian cities, though there is no exact timeframe shared.

Lalamove is a delivery and logistics company which operates primarily in Asia and parts of Latin America. Lalatech, the parent company of Lalamove, recently filed for a listing on the Hong Kong Stock Exchange (HKEX), marking a major milestone in its growth journey. 

This move follows a fruitful 2022, in which the company reported its first profitable year with a revenue of $7.3b.

Earlier, in January 2021, Lalamove reportedly approached a $1.5b funding round, propelling its valuation to an estimated $1b. This funding allowed Lalamove to expand its logistics offerings, broadening its service reach across various sectors.

Puchong, Malaysia – XTEP, a Chinese sportswear brand, has announced that its first mono store in Malaysia was opened for a soft opening on 6 November. With the official grand opening scheduled for 17 November, XTEP’s inaugural sport hub in Malaysia is dedicated to serving those who love sports and staying active, bringing its latest athletic apparel, footwear, and accessories designed for greater performance and comfort.

The new XTEP store will be located in the IOI Mall Puchong, a mega-scale shopping destination that spans over a million square feet. Its location offers excellent accessibility for shoppers from Puchong, Shah Alam, Putrajaya, Sunway, and Subang, making it an ideal spot for XTEP to introduce its brand to the Malaysian market. 

With customer needs in mind, XTEP’s Malaysian outlet offers footwear and apparel specifically designed for athletes who require superior performance and quality as well as fashion-focused customers who prioritize style and comfort. 

At the core of XTEP’s offerings is the running category, highlighted by the slogan ‘Run the world, step with XTEP.’ Central to this category is XTEP’s innovative carbon plate technology, a feature specifically integrated into our shoe products. This cutting-edge technology empowers athletes to break their personal bests and significantly enhances their performance in competitions. 

Beyond its latest sports-centric collections, the store also offers a versatile selection of XTEP sneakers, perfect for both athletic pursuits and everyday wear, delivering premium products that blend functionality with fashion.

“The apparel section will highlight XTEP’s latest running and cross-training collections along with lifestyle options, catering to consumers with dual needs for everyday wear and athletic functionality. Featured lineups will include series crafted with comfortable fabrics, complemented by high-tech materials that empower wearers to unlock their active potential,” XTEP said in a press statement.

Kuala Lumpur, Malaysia – Retail brand KKV has announced that as part of its long-term vision, KKV plans to expand to 10 stores in Malaysia by the end of 2024 and introduce its sister brands THE COLORIST and X11 to the local market, aiming to reach 200 stores across Southeast Asia within the next three years.

This update follows the recent launch of its first global flagship store in Kuala Lumpur on January 30 this year. They have now also strengthened its market presence with the additional stores in key cities, including Kuala Lumpur, Penang, Malacca, and Johor Bahru. 

This strategic expansion showcases KKV’s rapid scalability and deep understanding of local consumer needs, reinforcing the brand’s confidence in the Malaysian market.

Rojen Wu, international project operation leader of KKV, said, “KKV’s expansion in Malaysia is not just about opening new stores. It’s about bringing innovative design, superior shopping experience and diverse products to local consumers, making KKV a trend leader in diverse lifestyles.”

KKV’s approach goes beyond traditional retail by introducing 100 lifestyles to consumers through its extensive collection of over 20,000 SKUs, including trendy toys, foods, daily necessities, stationery, home furnishing, clothing & accessories, skincare, makeup and beauty tools. Thanks to the brand’s wide range of products, it is true for many of its customers that no one can leave without nothing. In addition to its unique product offerings, KKV employs a self-developed retail system that enhances internal efficiency, outperforming traditional retail companies. 

The brand also incorporates a variety of design elements within its stores, creating distinct, immersive spaces that make customers feel as if they are stepping into real-life scenarios. This blend of aesthetics and technology sets KKV apart in the market, while its “100 lifestyles” philosophy underscores the brand’s commitment to offering more products, better designs, and enhanced shopping experiences.

“KKV’s journey in Malaysia is a testament to the brand’s belief in the potential of the market and its dedication to building lasting connections with local consumers. As KKV continues to grow, it remains committed to its mission of enhancing consumers’ everyday life through trend-setting, high-quality products and an immersive shopping experience,” the company said in a press statement.

Malaysia – WE Communications (WE), the global communications consultancy, has expanded into Malaysia, launching a new office in Kuala Lumpur through its affiliate, Chase Advisors.

WE’s entry into the Malaysian market is a strategic response to the rising demand for regional communications and advocacy services across diverse sectors, including consumer goods, finance, healthcare, and technology.

The consultancy firm is pursuing further expansion in Asia, strengthening its regional footprint by blending global expertise with local market insights to effectively engage and resonate with local audiences.

“Malaysia is a crucial market for businesses expanding both regionally and globally. With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region,” said Kass Sells, CEO of international at WE. 

The new office was officially inaugurated by the Honourable Datuk Seri Mustapa Mohamed, a highly respected former Malaysian cabinet minister.

With this launch, Chase Advisors will provide a full suite of WE services, encompassing policy advocacy and advisory, data and analytics, stakeholder engagement, and strategic communications. The new office will be led by Kanesan Veluppillai, managing director for Malaysia, supported by a team of seasoned communications professionals.

“Our team in Malaysia brings a wealth of knowledge in local market dynamics and regulatory environments. We are eager to deliver insights and strategies that will help our clients thrive in this rapidly evolving environment,” Veluppillai shared. 

Meanwhile, Nitin Mantri, regional executive managing director for Asia-Pacific at WE and group CEO of Avian WE, commented, “Due to the dominance of social media, mobile-first audiences, and an appetite for hyper-localised content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team.”

Manash Neog, managing director at Chase APAC, added, “Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us. Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”

Kuala Lumpur, Malaysia – MR D.I.Y., has unveiled an exciting new chapter in its journey to add value to the lives of Malaysians – the ‘MR D.I.Y. PANDAi Jaga Anda’ (MR D.I.Y. Knows How to Care for You) community initiative. As part of this, the company has unveiled it newest brand mascot, a charming and friendly panda mascot named PANDAi.

With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.

Throughout November, KL-ites will have opportunities to meet PANDAi at various malls, including Fahrenheit 88 (7 Nov), MyTOWN Shopping Centre (9 Nov), IOI City Mall Putrajaya (23 Nov), and Pavilion Bukit Jalil (30 Nov). Adding to the initiative, MR D.I.Y. will be setting up panda-themed seating areas at MyTOWN Shopping Centre and Pasar Seni MRT station to create welcoming, family-friendly spaces.

Speaking at the launch of the initiative held in the vibrant Bukit Bintang district in Kuala Lumpur, Alex Goh, head of marketing for MR D.I.Y. Group, emphasised the retailer’s dedication to the community.

“As the country’s leading home improvement retailer, we’ve made it our mission to care for Malaysians since our inception in 2005. The ‘MR D.I.Y. PANDAi Jaga Anda’ initiative is a testament to that promise. Whether you need a lightbulb, kitchen tools, or any hardware, we ensure that ‘semuanya ada’ [everything is available] at affordable prices. Our new initiative encapsulates this commitment – because ‘MR D.I.Y. PANDAi Jaga Anda’,” Goh said.

Goh also explained the choice of a panda as the new mascot, commenting, “Pandas are universally loved for their friendliness, cuteness, and intelligence. Like pandas, MR D.I.Y. is cherished for being close to the hearts of Malaysians. We ‘PANDAi’ Jaga our customers by staying true to our promise of ‘Always Low Prices.’ We believe that PANDAi will bring a sense of joy and fun, enhancing our customers’ shopping experience.”

Kuala Lumpur, Malaysia – TM has achieved a recent milestone with its latest digital innovation: a unique 360-degree spatial audio experience that combines 10,194 voices from the Malaysian public into a single rendition of the iconic Malaysian song ‘Gemuruh’. 

Highlighting TM’s commitment to pushing the boundaries of digital technology, the digital activation has set a new record in the Malaysia Book of Records for the Largest Choir with AI-generated Vocals.

Featuring the multilingual voices of 10,194 Malaysians who participated in its recent Bulan Kebangsaan campaign, this immersive experience enables listeners to swivel their mobile phones from left to right to seamlessly hear thousands of voices in 17 different languages and dialects; all synchronised into one song of unity.

The overall sentiment makes users feel as though they are standing in the centre of a live performance sung by diverse voices of a nation.

This record-breaking virtual choir serves as a culmination of TM’s recent Bulan Kebangsaan campaign – an innovative technology platform with the integration of 7 APIs and AI technology, enabling thousands of Malaysians to celebrate unity in a way never thought possible by singing in languages and dialects they’ve never spoken before.

Jamie Hendricks and Lysha Zulkifly from Grey Malaysia said, “AI can do all kinds of amazing things, but can also be quite intimidating for the mainstream public. With our AIDENTITI campaign, we used an iconic song that everyone knows and loves, then enabled them to create a video of themselves singing in a language they could not speak. Thousands of people sent videos to friends and family over Merdeka – we then collated all of these voices to create an epic choir that represents the unique unity of Malaysia”. 

The campaign highlights the potential of AI technology and how it can be harnessed to celebrate and preserve Malaysia’s rich linguistic diversity. Furthermore, it is also a testament to TM’s brand promise of ensuring that technology opens doors to a promising tomorrow for all.