Tag: Malaysia Airlines

Kuala Lumpur, Malaysia – As Malaysia ramps up its vaccination efforts, airlines have been preparing themselves to aid customers on their travel plans across the nation this year with the launch of different travel passes. 

Last March, airasia has released its ASEAN unlimited pass, and this time Malaysia Airlines has also jumped in with the latest ‘MHflypass’. 

‘MHflypass’ is a product that offers the option to secure customers’ travels for the year at an affordable price. It aims to extend ‘value-for-flights’ to customers, enabling them to purchase flight coupons at a fixed attractive price that gives them full flexibility, convenience, and control over their spending for the flights.

The ‘MHflypass’ is subdivided into three convenient options for passengers based on their destination origin, allowing them to choose the zone that matches their travel needs best. The Zone 1 option allows passengers to fly from Peninsular Malaysia destinations to Kuala Lumpur and vice versa, as well as flights between destinations within Sabah and Sarawak, while Zone 2 option offers passengers the opportunity to fly to Kuala Lumpur from destinations in Sabah and Sarawak, alongside flights between destinations within Peninsular Malaysia, with a connection through Kuala Lumpur. And lastly, Zone 3 option allows passengers to fly from Sabah and Sarawak to Peninsular Malaysia destinations, with a connection in Kuala Lumpur.

Each set of ‘MHflypass’ comes with six flight coupons, equivalent to the option of three return or six one-way flights, to destinations across Malaysia throughout a period of one year, at only RM699. Early birds can grab the ‘MHflypass’ at a promotional price as low as RM499 for the domestic pass, valid for purchase until 2 May 2021 for all-year-round travel dates in 2021 and beyond.

Furthermore, the members of the airline’s frequent flyer program Enrich who will purchase the ‘MHflypass’ can receive 50% bonus points upon purchase, which can be used to redeem amazing promotions with Enrich brand partners or for discounts or free travel.

“We have created this new product to spur domestic travel and to make it more attractive for our passengers to catch up on all the traveling they have missed, and at the same time, assuring them the peace of mind to fly with us with our #FlyConfidently measures put in place,” said Lau Yin May, the group chief marketing and customer experience officer of Malaysia Airlines.

On 16 April 2021, Malaysia Airlines has also announced the extension of rebooking travel flexibility that offers passengers a longer ticket validity with a one-time fare difference and service fee waiver, following the prolonged travel restrictions imposed by countries and interstate travel for domestic destinations.

Kuala Lumpur, Indonesia – As a way to encourage employees’ entrepreneurial spirit, Malaysia Airlines has launched MHartisans, an avenue for the airline employees to produce and sell their own handcrafted items through the airline’s flagship e-retail store, ‘Temptations’.

MHartisans is created to encourage employees to transform their hobbies and passion into income-generating projects during this pandemic for the aviation industry. To celebrate its launch, the airline will debut an exclusive line of dolls and memorabilia by two of its talented cabin crew.

The products were a memorabilia, including sticker sets, keychains, and protective mask folders, while also another one created by its own is an exclusive line of dolls are dressed in traditional Iban costumes that are worn during important ceremonies and festivals by the Ibans, which consists of three dolls, namely the ‘Sarawak doll’, ‘Sabah doll’, and ‘Kebaya Girl doll’. 

The ‘Kebaya Girl’ is dressed in Malaysia Airlines’ kebaya and styled according to the grooming standards of Malaysia Airlines, which includes the classic French twist hairstyle. The kebaya is hand-sewn from the actual fabric of Malaysia Airlines’ cabin crew uniform.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May, commented that this new initiative is an opportunity to support their colleagues, allowing them to feature Malaysian-made products which embody the nation’s cultures and heritage. She hopes that these products will instill national pride and love for Malaysia amongst the airline’s loyal customers, saying that the handicrafts will make an exciting and unique gift for friends and family to rekindle the love for Malaysia. 

 “We are thrilled to launch this fantastic line-up of handmade creations by Malaysia Airlines’ employees. With MHartisans, we now have a platform for our internal homegrown talents to showcase their innovations and nurture their entrepreneurial spirit,” added May.

MHartisans is open to all airline employees and will continue to feature more exclusive MH merchandise designed by them. 

Malaysia Airlines has also launched other initiatives focusing on increasing engagement among its employees. MHhomecooks, a special segment on its YouTube channel features its employees cooking Malaysian local favorite dishes, such as Laksa Johor Ikan Parang, Paratha with Kirti, and Nasi Hujan Panas.

Kuala Lumpur, Malaysia – The global pandemic has significantly affected air travel and with restrictions still in effect, Malaysia Airlines has decided to bring its inflight cabin experience to its customers’ doorsteps, making the exclusive premium inflight products available at the airlines’ flagship e-retail store Temptations.

The airline’s flagship e-retail store offers customers the flexibility to shop for Malaysian Hospitality (MH) merchandise and duty-free items from the comfort of their homes, with delivery of products available around the world.

Through Temptations, the airline’s patrons can now purchase exclusive pajamas set, amenity kit and duvet, that were only available onboard to its premium passengers.

Malaysia Airlines’ exclusive inflight products includes the Business Suite amenity kit, which is made in partnership with London-based handcrafted luxury leather goods brand, Aspinal, and is available for sale at RM99. It contains an impressive array of travel essentials, such as PAYOT’s skin and body range that includes the Lip Balm and the luxe Hand and Body Lotion.

Meanwhile, its dual-tone Business Class duvet is priced at RM110. It is made from a blend of cotton and polyester featuring the airline’s iconic Wau Bulan, a snuggle buddy for customers during travel. The airline will also be bringing to Temptations its premium and limited-edition Business Suite Pajamas Set at RM119. The set comes with a zip-up top, pants, eye mask, as well as socks, and slippers packed in a reusable tote bag.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Lau Yin May commented that they are delighted to offer their exclusive Malaysia Airlines’ Business Suite and Business Class merchandise online in the pursuit of bringing the Malaysian Hospitality experience closer to the customers.

“Everyone from all walks of life who miss flying with us will now have a chance to re-create their flying experience with our best cabin merchandise at home. Rest assured that these items are all new and ready stocks. We hope that by making these signature items available, our customers can reminisce their happy memories of flying with us as we look forward to welcoming them on board for their Fly Malaysia experience again soon,” said Lau.

Kuala Lumpur, Malaysia – Enrich, the frequent flyer programme of Malaysia Airlines, has launched an online shopping platform called Enrich Shoppe, powered by cashback platform RebateMango.

Enrich Shoppe allows Enrich members in Malaysia, Singapore, Thailand and the Philippines to earn Enrich Miles for purchases from over 500 famous e-commerce brands such as Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On to name a few.

Furthermore, the platform does not only provide them with scale in-retailer offerings but also significant cost-savings in human resources to manage an online shopping platform. For every USD1 spent on Enrich Shoppe, members can earn up to 10X Enrich Miles, which will be then used to redeem for flights, hotel stays via Enrich Hotels and Temptations’ inflight duty-free products, as well as a variety of lifestyle vouchers, exclusive dining vouchers or add more comfort to their next travel by redeeming them for seat upgrades and Golden Lounge Access.

“Online shopping has become the better alternative these days, especially now in light of the current restrictions and the second phase of the movement control order in Malaysia, hence we embarked on this collaboration with RebateMango to meet customers’ preferences,” said Malaysia Airlines’ group chief marketing & customer experience officer Lau Yin May.

She added, “This partnership is a great opportunity for customers to enjoy a safe and seamless shopping experience with their favourite brands from the comfort of home and to be rewarded with Enrich Miles for the four (4) million Enrich members when they shop with Enrich Shoppe. As we continue to provide more options and flexibility to earn Enrich Miles, we believe this latest addition will be rewarding for our members.”

Meanwhile, Paul Koh, the co-founder of RebateMango, said: “Once again, we are able to integrate a valuable partner in the rewards space and enhance their offering to members in a cost-effective and non-tech-heavy way. We are delighted to launch with Malaysia Airlines and look forward to their members being able to earn more Enrich Miles whenever they shop online.”

Enrich members who use the Enrich Shoppe platform are also entitled to earn Double Enrich Miles from 8 January to 28 February 2021.

Kuala Lumpur, Malaysia – MHholidays, the tour operating arm of Malaysia Airlines, has launched a new product, “Trips and Tours”, an offering of a wide selection of activities, attractions, and experiences in addition to the existing flights and hotel packages.

The new product features more than 40,000 selections of travel experiences worldwide. These include trips, concerts, attractions, museums, and excursions across 1,000 international and domestic cities within and beyond the airline’s network. 

“Trips and Tours” is in support of the Malaysian government’s initiative of reviving domestic travel and tourism sectors. Through the government’s “Green Travel Bubble Initiative”, there are now over 100 new activities and attractions on offer across 12 domestic cities Malaysia Airlines flies to.

“The introduction of Trips and Tours further builds on MHholidays’ aim of making travel seamless by providing an all-in-one travel booking experience leveraging technology. Currently, MHholidays packages are only available for MH operated flights, and we are working towards expanding it to include Firefly codeshare flights in 2021. In line with our Fly Malaysia campaign, the MHholidays’ Trips and Tours highlights the amazing attractions we have across our nation while playing our part to support the revival of domestic tourism travel by curating safe, secure, and amazing experiences for all our customers,” said Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer Lau Yin May.

The product is now on offer on the MHholidays’ official website or through Malaysia Airlines’ official mobile, available on download at the Google Play Store or at the App Store.