Kuala Lumpur, Indonesia – As a way to encourage employees’ entrepreneurial spirit, Malaysia Airlines has launched MHartisans, an avenue for the airline employees to produce and sell their own handcrafted items through the airline’s flagship e-retail store, ‘Temptations’.
MHartisans is created to encourage employees to transform their hobbies and passion into income-generating projects during this pandemic for the aviation industry. To celebrate its launch, the airline will debut an exclusive line of dolls and memorabilia by two of its talented cabin crew.
The products were a memorabilia, including sticker sets, keychains, and protective mask folders, while also another one created by its own is an exclusive line of dolls are dressed in traditional Iban costumes that are worn during important ceremonies and festivals by the Ibans, which consists of three dolls, namely the ‘Sarawak doll’, ‘Sabah doll’, and ‘Kebaya Girl doll’.
The ‘Kebaya Girl’ is dressed in Malaysia Airlines’ kebaya and styled according to the grooming standards of Malaysia Airlines, which includes the classic French twist hairstyle. The kebaya is hand-sewn from the actual fabric of Malaysia Airlines’ cabin crew uniform.
Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May, commented that this new initiative is an opportunity to support their colleagues, allowing them to feature Malaysian-made products which embody the nation’s cultures and heritage. She hopes that these products will instill national pride and love for Malaysia amongst the airline’s loyal customers, saying that the handicrafts will make an exciting and unique gift for friends and family to rekindle the love for Malaysia.
“We are thrilled to launch this fantastic line-up of handmade creations by Malaysia Airlines’ employees. With MHartisans, we now have a platform for our internal homegrown talents to showcase their innovations and nurture their entrepreneurial spirit,” added May.
MHartisans is open to all airline employees and will continue to feature more exclusive MH merchandise designed by them.
Malaysia Airlines has also launched other initiatives focusing on increasing engagement among its employees. MHhomecooks, a special segment on its YouTube channel features its employees cooking Malaysian local favorite dishes, such as Laksa Johor Ikan Parang, Paratha with Kirti, and Nasi Hujan Panas.