Kuala Lumpur, Malaysia – As part of Malaysia Airlines’ commitment to supporting the development of homegrown talent in sports, the flag carrier airline and the Malaysian Football League (MFL) have signed a Memorandum of Understanding (MoU) to mark their partnership in supporting the country’s football sporting field.
With the new partnership, Malaysia Airlines will be the official airline partner for MFL, providing safe and seamless air travel for the delegates competing in domestic professional tournaments under MFL, including Liga Super, Liga Premier, and Piala Malaysia, as well as Piala FA, and Piala Sumbangsih. The airline will also team up with MFL to support its activities, including local and international conferences, and football clinics.
Moreover, the partnership entails leveraging the extensive organisational network of the Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines. It will also see joint campaigns, branding, and events with Firefly, MASwings, MHholidays, and Enrich.
Izham Ismail, MAG’s group chief executive officer, commented that he is certain that this symbiotic relationship between Malaysia Airlines and MFL will be a boon to football enthusiasts across the nation, uniting fans with their favourite teams, especially supporters from East Malaysia, who can now enjoy more matches held in the peninsular, and vice versa, through our seamless connectivity and increased flight frequency.
“As the official airline for MFL and its celebrated professional competitions, Malaysia Airlines commits to providing seamless connectivity and safe travels for members of the MFL and football fans alike,” said Ismail.
Meanwhile, Stuart Ramalingam, MFL’s chief executive officer, believes that the partnership with Malaysia Airlines symbolises two brands – the national carrier and the nation’s biggest football association – coming together to elevate the standard of the Malaysian football scene to greater heights, in line with the national agenda.
“We are delighted to welcome our national carrier to Liga Malaysia. With the new season and fixtures scheduled for the year, members of the Malaysian football fraternity and fans who seek to travel across the country can take advantage of Malaysia Airlines’ increased frequencies, especially from Sabah and Sarawak,” said Ramalingam.
Just recently, Malaysia Airlines has also inked an MoU with Johor Darul Ta’zim Football Club (JDTFC) to mark their partnership which will be committed to elevating the local football scene ‘to the highest level’.