Categories
Marketing Featured ANZ

Magnolia opens up new office in Australia

Australia – Digital experience platform Magnolia has announced the opening of a new office, this time in Australia. This comes months after the company recently opened an office in Hong Kong as part of its APAC expansion.

This is the company’s eighth office in the region, with offices including in Singapore, Ho Chi Minh, Jakarta, Bangkok, Shanghai and Shenzhen.

The new Australian office also coincides with the recent appointment of James Hirka as the vice president of digital experience in APAC and the general manager for ANZ at Magnolia.

“Businesses in the ANZ market are recognizing the need to deliver engaging and personalised content experiences to their customers. This has led to a demand for more best-of-breed composable DXP solutions and we aim to provide them with the capabilities they need,” Hirka said.

Meanwhile, Don Lee, managing director at Magnolia APAC, commented, “Launching a new office in Sydney is only natural, given that we have both customers and partners in ANZ. With the appointment of James as the regional GM and his strong delivery experience, we are building a team whose key focus is around project success and empowering customers to deliver extraordinary digital experiences.” 

He added, “We are thrilled about this expansion and believe this will assuage our clients’ needs for local support and partnering with a truly global provider.”

Categories
Technology Featured East Asia

Magnolia opens up new office in Hong Kong

Hong Kong – Digital experience platform (DXP) company Magnolia has opened up a new office in Hong Kong, months after its Indonesian office opening. To date, the company has six existing offices in the Asia-Pacific region, namely in Singapore, Ho Chi Minh, Jakarta, Bangkok, Shanghai, and Shenzhen.

Said move will expand the company’s existing efforts in the Asia-Pacific region, strengthen strategic partnerships, establish operations, and accelerate Magnolia’s expansion in the region.

Don Lee, managing director at Magnolia APAC, said, “We are delighted to announce the launch of our Hong Kong office. With a local office, we can take a step up in supporting our domestic and regional clients based in Hong Kong, the Magnolia way.”

Meanwhile, Ben Chen, vice president of consulting for APAC and country manager in Hong Kong at Magnolia, commented, “There is no better time to set up operations in Hong Kong than now. Opening a local office here also provides us the invaluable opportunity to work even more closely with our partners to support our Hong Kong clients such as Livi Bank, SmarTone, Ping An, and many others.”

Magnolia handles several clients in the region, including Toshiba, HiSense, NCS Group, CNN Philippines and SP Group.

Categories
Technology Featured Southeast Asia

DXP platform Magnolia opens up office in Indonesia

Singapore – Digital experience platform Magnolia has announced that it is opening up a new office in Jakarta, Indonesia as part of the company’s stride to deepen its presence in the Asia-Pacific region. The announcement follows after the platform has been recognised once more at the 2022 Gartner Magic Quadrant for Digital Experience Platforms as a ‘Visionary’.

According to the company, they will be dedicating 30% of their operational budget to the local Indonesian office and 40% of their marketing budget for this market. Furthermore, they have four staff hired for Indonesia looking after technology, solutions and business development.

Don Lee, managing director for APAC at Magnolia, said, “Setting up operations in Indonesia was part of our plans back in early 2021 as this is a market that will require highly localised resources and consultancy, the Magnolia way. With the new office, we believe it will open up major opportunities for Magnolia and customers as more brands in Indonesia are evaluating digital tools that help them bolt on, and fully leverage, their expanding marketing ecosystems.”

Speaking about the challenges the company sees in the Indonesian market, they said that the DXP landscape is still in its infancy stage where there is a lack of awareness of DXP and the enormous business benefits it can bring.

“Many companies in Indonesia are either looking for a simple CMS, or overpaying for a complex, monolithic platform and we believe Magnolia fits perfectly into the sweet spot for what Indonesian brands look for – scalable, future-proof technology with Asian-centric pricing. Digital usage is uneven within and among various business sectors, with some departments more advanced than the others and the brand’s digital strategy can be compromised holistically,” the company explained.

This sentiment echoes Lee’s aspirations to make the DXP landscape more organic and customised to the client’s needs, as well as giving clients the ability to control their budget and strategy–which he explained to MARKETECH APAC during an episode for MARKETECH Spotlight.

“From there, they should aim to build a modular, organic DXP which has the capability to help them achieve their DX goals faster as they observe results. Investing in a composable DXP is key as it allows them to integrate with new or legacy martech functions seamlessly,” he said during the Spotlight interview.

Meanwhile, speaking about Magnolia’s placement, Lee highlighted Magnolia’s commitment to its customers. 

“It is an incredible honour for Magnolia to be recognised in the Visionary quadrant this year. We have been recognised in the Gartner Magic Quadrant for the second year in a row, a testament to our constant commitment to our customers and helping them transform the performance and attractiveness of their digital interactions with their customers,” he said.

To coincide with the opening, Magnolia has also launched its first Indonesian website to meet the growing demands for best-of-breeds enterprise CMS and composable DXP solutions in the region.

Magnolia has offices in APAC located in Singapore, Shenzhen, Shanghai, Bangkok, and Ho Chi Minh. 

Categories
Main Feature Marketing APAC

Top Stories for January: A food delivery platform’s new brand mascot comes out on top

We are so excited to kick off our Top Stories for the year. We have made a few changes to our monthly review, and this time, you’ll have a more in-depth look at the stories that have made it to the list. 

We have an amazing rundown inaugurating our Top Stories for 2022. First, we have a thought leadership series under MARKETECH APAC’s first-ever What’s NEXT series bagging a spot. 

A content marketing agency, who has recently developed a content hub for a Malaysian brand, also comes out on top. Meanwhile, a food delivery platform that is taking its branding to the next level is also named as one of our top stories. 

Top 3: Magnolia’s Don Lee shares his insights on DXP adoption for What’s NEXT

What’s NEXT: Why marketers need DXP more than ever in 2022

For the first time in MARKETECH, we have launched our content series dedicated to sharing insights for future trends, called What’s NEXT. 

What’s NEXT was launched in order to help the marketing community prepare for 2022 and one of the insights, authored by Don Lee, the managing director of CMS provider Magnolia for APAC, tops our stories for this month. In the article, he shared how a digital experience platform (DXP) can help brands deliver an excellent digital experience. 

In an exclusive interview with Lee, he further shares what he believes are the important factors that make up a good digital brand experience. He says three things: customer-centricity, omnichannel experience, and personalization. 

He said that there’s no such thing as solid brand loyalty anymore and it is continually a challenge – an “uphill challenge” – to retain your customers. 

“Customers learn to expect ever more service and value through unique and personalized experiences that match their preferences and needs; so for brands to keep up with those demands, they have to turn to experience-driven commerce,” shared Lee.

He said then that a DXP is tech that will enable brands to develop effective personalization. 

“You don’t want a one-size-fits-all sort of experience. You want it to be all about the [consumer]. They know [them], they understand [them], they know their preferences, and know exactly what they’re looking for…that’s what consumers want,” said Lee. 

Top 2: Green Park Content launches new health and wellness content hub in Malaysia

Green-Park-Content-health-hub

Content marketing agency Green Park Content (GPC) has launched an English language health and wellness content hub in Malaysia for a company that the agency has yet to disclose. This new content hub development aims to establish a powerful online presence for an integrated healthcare company. 

Called ‘All Things Health’, the new hub enables access to easy-to-understand, trustworthy articles written by health editors, physicians, and wellness experts and covers key health and wellness categories such as nutrition, mental health, and balance, as well as parenthood. It also addresses Malaysians’ growing demand for health and wellness information, with over five million category searches of health and wellness topics in the country per month.

MARKETECH APAC spoke with Ayie Austria, Green Park Content’s head of search experience and innovation, to know how GPC conceptualise a content platform.

Austria shared that they have a lot of data gathering and a great team of data analysts in GPC, and that’s where the market analysis comes in, in order to cement the opportunity to enter a particular market.

“There are a lot of intricacies in building a content hub but I would start by finding out what is the main goal of the website, what are challenges or problems we would like to provide solutions for our users, and why are we building this content hub,” said Austria.

Moreover, Austria also shared her opinions on what makes a good content hub. She noted that the content hub’s users experience needs to stand out, and content needs to be relatable and answers the questions users are searching for.

“More importantly, we need to be clear in communicating to users why they should choose our site over other competitors. Creating purpose-led content goes a long way in communicating to our users for loyalty and retention,” she added.

Top 1: foodpanda unveils new brand mascot Pau-Pau

foodpanda celebrates decade anniversary with new brand mascot

For the first month of this year, foodpanda got the #1 spot for MARKETECH APAC Top Stories. The leading delivery and grocery platforms unveiled their new charming mascot as they culminated 10 years of service within the Asian region.

The new brand ambassador is in line with foodpanda’s earlier brand refresh. The mascot, aptly named Pau-Pau for its likeness to a panda, is a meticulous step into new brand representation and maximization of the digital marketing space.

In an exclusive interview with MARKETECH APAC, Idan Haim, foodpanda’s vice president for growth and marketing, shared the inspiration behind launching a brand mascot, saying that going back to reasons for existence, foodpanda, like humans was born, given a name, discovered their purpose in life, and finally, the company wanted to soul-search.

Regarding the inspiration for the brand mascot’s design, Haim said, “Throughout this process, we watched many pandas in the zoo and through zoo footage. We were all so charmed by how they lived the life they want. They are so much fun with themselves and their environment that we felt so inspired and we wanted to bring this to our customers.”

“We wanted to bring this [feeling] to our customers, [inspite] of the fact that life is not perfect, we want them to enjoy these moments and create happiness and smiles. We believe we created this meaningful interaction with customers. Sometimes, I walk down the streets and see people at the bus stops and they smile when they stare at our videos and we feel that we have done something good because we created a small moment of happiness,” Haim said.

Rankings‌ ‌are‌ ‌based‌ ‌on‌ ‌Google‌ ‌Analytics‌ ‌from‌ ‌the‌ ‌period‌ ‌of‌ ‌16th‌ ‌December to 15th‌ ‌January.

Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Top Stories, now live on our YouTube channel.

Categories
Main Feature Marketing APAC

MARKETECH APAC’s Top 5 stories for May: Southeast Asian brands sweep this month’s top spots

This month of May, the region of Southeast Asia took the reigns, with four out of five stories coming from the region, with one global brand entering the list. This month is all about the area of producing fresh content and platforms. 

One live streaming platform launched a new feature that would see the replication of physical ‘live events’, while another brand, top e-commerce in fashion and lifestyle, is jumping on the trend of podcasts but with a novel take. 

The end of Ramadan or the celebration of Hari Raya was commemorated by Muslims throughout the world this month, with one brand coming out on the top with its sentimental and touching Hari Raya short film. 

Meanwhile, in the area of content regulation, we also saw a new leadership being announced that marks a new era of regulating content in one SEA country. Last but not the least, readers were hooked on the story of the pilot episode of MARKETECH Spotlight where we gave the seat to global CMS provider Magnolia. 

The top stories were sourced from Google Analytics from the period of 16 April to 15 May. Take a look. 

Top 5: Zalora launches ‘Zalora Talks’

Entering in our Top 5 stories for May is fashion and lifestyle e-commerce Zalora in Southeast Asia. While fashion is a realm that’s highly visual and not often ‘talked’ about through conversations alone, Zalora aims to break the norm through the launch of its podcast, ’Zalora Talks’ on Spotify, the first-ever fashion and lifestyle podcast in Asia. 

While Chris Daguimol, Zalora’s group director and head of corporate communications, agrees to this, he said that in today’s time, Fashion has evolved into becoming a platform to raise pertinent social issues such as sustainability. 

“Right now, we actually have people who are big in sustainability. It’s a healthy kind of conversation, and I think this is the right time to start being part of that conversation, and Zalora’s very proud to be part of that initiative and conversation and to have all this put out there as a Southeast Asian point of view, and with [matters] that resonate with consumers in Southeast Asia,” said Daguimol in a MARKETECH APAC interview.

Daguimol said that the United States remains the main fashion hub and that conversations on fashion often revolve around the western point of view. With ‘Zalora Talks’, the e-commerce aims to make the Southeast Asian voice be heard, which boasts a fashion and lifestyle culture that’s rich and vibrant as any other. 

The series was launched on 4 May and currently has five episodes. The series, which is made to comprise two seasons, is hosted by Amy Yasmine, the former editor of Harper’s Bazaar Malaysia, and will have six episodes for each season. The series brings together industry experts, brand partners, and fashion and lifestyle key opinion leaders from countries all over Southeast Asia.

Top 4: CMS Magnolia on the pilot episode of MARKETECH Spotlight

For the pilot episode of MARKETECH Spotlight, our deep dive into organizations and companies that have recently achieved an industry milestone, we featured global tech company and CMS provider Magnolia. 

Magnolia which has presence in Europe and APAC, and headquartered in Switzerland, has recently entered the leading list of top tech providers in the world: Global advisory Gartner’s Magic Quadrant. The report method uses a quadrant to identify the top-performing tech systems in the world, and Magnolia was recently identified as a ‘niche player’ for its digital experience platform (DXP) Magnolia DX Core. 

In the episode, we conversed with Magnolia’s General Manager for APAC Don Lee, who aside from sharing the company’s response to Gartner’s report, also gave informative insights to companies that are looking to adopt a digital experience platform themselves. 

Among the tips he shared are: focusing on the facet of digital experience that one wants to succeed in and building a modular and organic DXP for faster DX development. Learn more about his insights here

Top 3: kumu launches ‘Live Events’ platform

Even over a year of the pandemic, most nations in the world are still grappling with lockdowns, with countries even dealing with new waves of the virus. With this, in-person interactions are still far from reality. 

Local and emerging top live streaming platform in the Philippines, kumu, has recently responded to this call, coming up with a new feature for Filipinos that aims to replicate real-life ‘live events’. 

With the new kumu ‘live events’, kumu aims to provide the biggest virtual stage in the country to offer its viewers live concert experiences, festivals, and parties from the comfort of their own homes. To give that full ‘live show’ experience, kumu will be enabling features that model the physical version that we all have come to enjoy such as post-show engagement with the artists. in contrast to the standard Kumu live stream shows that are open to public viewing, live events will be ticketed and gated. 

Speaking with MARKETECH APAC, Mariel Bitanga, head of kumu Live Events, shared that aside from the benefit of the users and viewers, the new feature is very much for its performers and top streamers in the platform, making possible the opportunity to have a special type of production for their fans. 

“Kumu is a fast-growing app and platform, and we wanted as a company to have an offering other than the usual app features that we wanted to have a platform on the web. Kumu Live is actually not just events, it actually has gaming, and you could actually live streams there,” said Bitanga

Top 2: Kärcher Malaysia’s Hari Raya short film 

As a Muslim-wide country, Malaysia has been all spirits for the month of May as it approached the celebration of the end of Ramadan, Hari Raya Aidilfitri. 

Different brands and companies came in solidarity with Muslims in the country, showcasing each of their creative campaigns that all echoed the importance of making time for family even amid one of the most difficult times for social connections. 

One particular campaign stood out and entered the top 5 stories this month – the Hari Raya short film of professional cleaning tools and equipment supplier, Kärcher Malaysia. 

The brand took quite a different turn on its theme on family, using ‘memories’ as the element to bring the message that when members come together to bond, old memories are sometimes sidelined. The narrative revolves around a son who wishes to sell the family house but is contested by his parents as it holds lots of precious memories. As they clean and prepare the house for sale, Zack, the son, realizes his parents are right all along.

The campaign was spearheaded by social agency Kingdom Digital together with Untitled Films. 

In a conversation with Kingdom Digital’s head for account servicing Lui Xiao Yee, she shared that through the film, they wanted to show that not everything old is bad and that not everything old should be thrown away. 

“As we all know Karcher sells professional cleaning products, basically cleaning equipment and tools. We thought that it’s really relevant for the brand as well as the end consumer to tap into this spring cleaning kind of tradition,’ she said. 

Top 1: Malaysia’s The Content Forum names Astro Radio’s Kenny Ong as new chairman

For our top 1 story for the month of May, we have another news from Malaysia. The country’s independent self-regulatory body, The Content Forum, has recently elected Astro Radio’s CEO Kenny Ong to be its new chairman

The Communications and Multimedia Content Forum, or simply The Content Forum, is made up of various organizations representing the communications and multimedia industry. It governs content by self-regulation in line with the Malaysian Communications and Multimedia Content Code – a set of rules that are applied to all content in the networked medium such as radio, television, audio text, and internet content from the country, as well as electronic boards, and public transport, among others.

The appointment will see Ong assuming the position for a two-year term, succeeding outgoing chairman Y.Bhg. Dato’ Khairul Anwar Salleh, the CEO of Media Prima Television Networks. In his new role, Ong will be bringing over 25 years of knowledge and experience across different industries to lead the council that sets the agenda on building a strong and agile self-regulatory framework for the communications and multimedia content industry. Together with members of the council, he is charged with executing strategies to achieve the vision of the Content Forum, which includes facilitating self-regulation and establishing best practices necessary for the growth of the content industry and the protection of its consumers.

When we caught up with Kenny to tell us more about the role, he said that the change in leadership will give The Content Forum a fresh start with new ideas and a new agenda. He further shared that one of the priorities of the forum would be the revamp of the content code. 

“Getting a revamp will be important because of the new changes that are in the market when we talk about content. When it was first set up many years ago, the definition of content is different from what we have now, when we talk about broadcasters, when we talk about media and a lot of things coming [out] online. We need to revamp the content code to make sure that it takes care of the current situation and what we foresee for the next couple of years,” he said. 

Watch our live interviews with the newsmakers themselves on the latest episode of MARKETECH APAC Reports, live on our YouTube channel.

This is in collaboration with Malaysia-based media company The Full Frontal.

Categories
Technology Featured APAC

CMS provider Magnolia opens Shenzhen, Bangkok offices

Basel, Switzerland – Content management system (CMS) provider Magnolia has announced the opening of its two new offices in Shenzhen and Bangkok, confirming its long-standing commitment to China and the Asia Pacific market.

Magnolia, whose main headquarters is in Basel, Switzerland, adds the two new offices in its already well-established presence in Asia, with three existing offices in Singapore, Vietnam, and Shanghai. The company also has certified partners serving customers in North Asia, India, Australia, and New Zealand.

Through the new offices, Magnolia looks to expand its offering of content management and digital experience technologies to the rapidly growing APAC market.

Tim Brown, CEO at Magnolia, commented, “Backing the expansion of our brilliant APAC team, partner community and our prestigious customers with these new offices is about the most obvious investment decisions I’ve ever had to make.”

Meanwhile, Don Lee, Magnolia’s managing director for APAC, said, “Having recognized a need for intensive personalization to provide unparalleled, unique experiences to customers, Asian brands are now investing in marketing technology designed to improve digital experiences.”

He added, “With Shenzhen and Bangkok becoming home to new local Magnolia resources and operations, together with our partners in APAC, we are now servicing brands in even closer proximity and helping them create amazing digital experiences for their customers.”

Magnolia was most recently recognized by global research and advisory firm Gartner on its annual report of top technology providers. Gartner uses a proprietary method Magic Quadrant to give tech vendors its competitive positioning, and for digital experience platforms (DXP) this year, Magnolia’s DXP Magnolia DX Core entered the quadrant, earning the status of ‘Niche Player’.

Categories
Main Feature Technology Partners APAC

Spotlight: The rise of niche players in the Digital Experience Platform scene

The large majority of organizations and businesses nowadays are not only technologically inclined but are also curious as to how to bring their products and services closer to their target market or customers. And coincidentally, with the rise of the internet and other forms of channels, organizations have taken into consideration the value of customer experience.

Customer experience has come a long way since traditional advertising and marketing strategies, and we have ventured deeper into digitizing it, leading to the rise of digital experience platforms (DXPs).

DXPs are best explained as “a piece of technology that allows marketers to create, manage and orchestrate, deliver and optimize personalized digital experiences across all touchpoints of a customer’s digital journey.” DXPs allow organizations to connect them closer to their target markets through these online channels and strategies.

Despite various DXPs being rampant across all the global industry of customer experience, new players tend to break the norms, in search of more efficient, organized, and flexible options that allow greater options for the businesses of today to save time and resources connecting with their customers.

Such is the feat of enterprise content management system Magnolia, based in Basel, Switzerland, on which its DX platform Magnolia DX Core, was recently recognized by consulting firm Gartner as one of the new key niche players in the DXP scene, according to its 2021 Gartner Magic Quadrant.

‘Punching above weight’: The background of Magnolia’s win

Since the 1990s, Gartner has released annually its Gartner Magic Quadrant series, a tableau of market research reports that rely on data analysis to report on market trends such as participation, the maturity of the industry, and discovery of solutions under a certain industry.

Under Gartner Magic Quadrant’s new report for DXPs, they have taken into consideration how the platform itself fares well to a wide variety of customers, including partners, employees, citizens, and students, and help ensure continuity across the full customer lifetime journey. Furthermore, it should be applicable to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) use cases.

Magnolia DX Core_Gartner
The 2021 Gartner Magic Quadrant, and Magnolia’s position in the quadrant, specifically in the ‘Niche Players’ category

Magnolia’s recognition of their platform by Gartner, according to Magnolia APAC’s general manager Don Lee, can be best explained as having the capability of being ‘punching above weight’ or being more inclusive to clients by adding more features in the platform while maintaining the same speed of deploying digital campaigns and content.

“With Magnolia becoming the choice of many notable brands globally, and also in APAC (which Gartner mentioned specifically), the international standing of our brand is now elevated to a point where we are taken seriously, despite the relatively nimble size of our company,” Lee stated during his interview at MARKETECH Spotlight.

Composable and modular: The key strengths

In the Gartner Magic Quadrant report, they stated that one of the key assets of Magnolia DX Core is that it operates under a modular framework, meaning the system can be partitioned which allows faster development and deployment of the DX scripts.

“For a modular framework, [it’s] the creation of small, independent scripts that represent modules which you can test independently and then recombine them. The advantages to this are you get consistency in development, reduced development time, and of course, flexibility,” Lee explained.

Gartner also noted that Magnolia DX Core also allows business clients to build digital experiences based on the platform’s components, making it composable for brands looking to revamp their digital experiences every time.

Magnolia DX Core_Gartner
The building blocks of the composable framework of Magnolia DX Core

“[This] enables brands to incrementally build out a high-performance DXP that leverages existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empower all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” he further added.

In one particular client case, Magnolia has helped China-based insurance company Ping An Insurance to allow the migration of its old content management system (CMS) to Magnolia DX Core in less than two months, with only two CMS back-end developers, thanks to the platform’s accessible modular framework feature.

Magnolia DX Core_Gartner
Results from the CMS migration done by Magnolia for insurance company Ping An Insurance

“Since its launch, editors have been able to update daily content consistently across any channel or platform with minimal errors and no major issue whatsoever. More than three times growth [are seen] in [the] site traffic, [and] 66% reduction in content update time,” Lee stated.

Responding to platform limitations

Despite its key strengths, Magnolia DX Core has its own limitations, including what is considered to be an “all-in-one DXP package”.

Gartner notes that enabling customers to build a DXP from first and third-party capabilities may be less attractive to prospects looking for a more packaged DXP solution.

In response, Lee noted that their trend in creating a DXP with third-party capabilities is part of the growing market of DXPs that aim to create a system of best-of-breed DX components.

“We have seen in recent years that there has been a clear shift in market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms. Magnolia is at the forefront of this revolution — providing modern enterprises with a far more agile and powerful alternative to cumbersome software suites,” Lee stated.

Magnolia DX Core_Gartner
A depiction of what a modular framework is

He also explained that in contrast to what “all-in-one DXP packages” are all about, this is much viewed to be an “overkill” of the true purpose of a DXP: which only serves best the client and their DX needs.

“It’s a natural evolution for this market in which overly complex suites are replaced by a new approach. It also does not help that the investment for a suite platform is also substantially more, with too many overkill features in the early phase of the brand’s digital adoption,” he added.

Visions: APAC presence and word of advice

As Magnolia is slowly being recognized by global brands and clients, the company is ramping up its market in the Asia Pacific, with two new offices in the region namely in Bangkok, Thailand and in Shenzhen, China.

“We have been fixated on customer success since day one, and we will continue to do so, upholding our promise of project success as the top priority. We also aim to empower more Magnolia practitioners, whether from clients or partners, and widen the Magnolia community,” Lee stated.

Magnolia APAC
The Magnolia CMS team in APAC. Don Lee is seated on the front row, second to the right

He added, “We realized that we are popular among developers, but marketers have very little visibility about us, so we hope to duplicate our success at the operational level to the management level.”

When asked about businesses looking forward to acquiring DXP solutions for their next digital experience strategy, Lee recommends that businesses only “focus on a few key facets of Digital Experience which they want to succeed in”, noting that DXP itself is often met with an impression as being a “buzzword”, hence businesses must only focus what correlates best with their business objectives.

“From there, they should aim to build a modular, organic DXP which has the capability to help them achieve their DX goals faster as they observe results. Investing in a composable DXP is key as it allows them to integrate with new or legacy martech functions seamlessly,” Lee recommends.

He also notes that creating a customized DXP means businesses creating the best of the brand’s tech stack that is optimized for the organization’s inner workings and nuances.

“This will give marketers the control over their budget and strategy on how they can then evolve the platform further to suit their needs and goals,” Lee concludes.

Watch our full live interview with Magnolia’s General Manager for APAC Don Lee on our YouTube channel.

If your organization has recently obtained an outstanding achievement or has launched a one-of-a-kind initiative in marketing and tech, please reach out to us at [email protected].

Categories
Technology Featured Global

Magnolia’s digital experience platform recognized on Gartner Magic Quadrant

Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.

The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.

Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core. 

The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.

For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”

“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.

Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”

“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.

In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.

“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.

Categories
Main Feature Technology APAC

Magnolia bolsters APAC footprint with appointments of two tech veterans

Singapore – Magnolia announces the appointment of industry veterans Vincent Jiang (pictured left) and Matthew Zhang (pictured right) to strengthen its footprint in the APAC market.

Vincent Jiang joins the company as the Head of Business and Alliances for Magnolia Asia Pacific, who previously worked on complex solution portfolios at Salesforce, Brandwatch and Smartly.io, said, “Joining Magnolia presents a great opportunity for me to work with a tremendous team to accelerate our customers’ digital transformation, leveraging our market-leading content management system.”

Jiang will be responsible for providing customers with insights on how to build a modern, adaptable and experience-focused MarTech stack in the constantly evolving technology landscape.

Matthew Zhang joins Magnolia as Technical Operations Leader for Magnolia Asia Pacific. Previously, Zhang worked at Accenture, where she spent four years driving and delivering complex enterprise solutions for Accenture’s top strategic accounts and ensuring customer success. Zhang who will be responsible for engaging with all facets of IT, said, “Magnolia is a first-class content management platform, perfect for building best-of-breed marketing technology stacks. I am privileged to join in Magnolia to identify and orchestrate strategies to utilise market opportunities as well as establish systems/processes to drive growth and team building.”

The new hires will also support teams in recently opened offices in both Singapore and Shanghai.

Commenting on the new appointments, Don Lee, APAC Managing Director at Magnolia, said, “Both Jiang and Zhang have a wealth of experience across the digital landscape that will help to further strengthen our APAC teams and ability to support customers across the region.”

Lee added,

“In the age of omnichannel marketing and personalization, a flexible content management system is a powerful resource for marketers looking to deliver first-rate digital experiences.

As our business expands, these new appointments will help us to deliver those experiences, while also offering greater support and value for customers in the region.”