Tag: Insurance

Bengaluru, India – In line with the upcoming Indian Premier League this year, insurance company ACKO has launched a marketing campaign in a bid to highlight the value propositions that a consumer can expect when buying directly from ACKO’s.

The ad films, created and conceptualised by The DDB Mudra Group, rely on quirky, humorous scenarios to drive home a simple message and a call to try the ACKO app to experience these benefits firsthand. The new campaign also brings back the characters of Murthy and Funcle from last year’s campaign and builds on the funny dynamic between them. 

In addition, the campaign, titled #CheckACKO, encourages viewers to check the ACKO app to discover the benefits, such as savings up to Rs. 50,000 on new car insurance, claim settlements in 24 hours and the benefits of buying directly from ACKO.

Ashish Mishra, executive vice president for marketing at ACKO General Insurance, said, “Research told us that consumers are unaware that they can actually save a huge amount of money if they pay attention to the cost of the insurance. With ACKO, the savings can be as high as 50k as they are buying straight from the company. That’s what the campaign is focused on, delivering the message in ACKO’s unique style of humour. The character Murthy has become very popular with the audiences and we just had to keep his adventures going.”

He added, “IPL is a great media property to launch new campaigns as it attracts large audiences. This year, we are the leading sponsors of six IPL teams and we are hoping that this campaign will play a crucial role in helping the brand connect with the base of IPL fans.”

Commenting on the campaign launch, Pallavi Chakravarti, creative head at DDB Mudra West, commented, “Getting one’s car ACKO insured is a no-brainer – what with same day claim settlements, savings of up to fifty thousand and much more. But sometimes one misses the boat and goes on to regret it. With this new 360 campaign, the misadventures of the long-suffering Murthi continue, as Funcle keeps extolling the many virtues of Acko at the strangest of moments.”

The first ad film of the series went live on March 31 and amplified across television, digital, and social media.

Hong Kong – Just in time for Women’s Month, Hong Kong-based insurance broker Alea has launched a new platform, ‘Alea for Women’, that aims to empower women to take control of their mental & physical health.

The company said the new platform is in response to the lack or difficulty of access to available resources and information on women’s health. The new platform aims to serve as a supportive community through helpful wellness content and exclusive webinars with top female health professionals on important topics like maternity care, annual checkups, fertility support, and mental wellbeing, as well as parenting, cancer prevention & treatment, and general health coverage, among others. 

Amelie Dionne-Charest, co-founder of Alea, said that they want to improve how insurance is usually perceived by bringing something different to consumers; offering unbiased information, ongoing education, expert health & wellness knowledge and insights about their healthcare options. 

“We believe that knowledge is power. We help people better understand their health, and insurance is an essential part of their wellbeing, too,” said Dionne-Charest. 

As a health & life insurance broker, Alea helps find the right insurance for consumers through its partner network of trusted insurance providers. As part of the said women-focused offering, Alea will help women find the right insurance for them, from health insurance to critical illness and life insurance options. 

The new offering goes under its goal of shifting the traditional model from cure to ‘care’ which it believes helps people feel more empowered and well-protected. 

Australia – Australian insurance company, NRMA Insurance, has launched a new out-of-home (OOH) campaign, which is a road safety holiday message, aimed at reminding Australians to drive safely during the holiday season.

NRMA Insurance provides insurance for cars, homes, travel, business, and motorcycle, as well as boat, and caravans in New South Wales, Queensland, Australian Capital Territory, and Tasmania, as well as South Australia, and Western Australia.

The campaign, which is created in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF), features a series of cinematic images that capture the anticipation of a loved one’s arrival.

Titled ‘Safe always arrives’, the campaign’s images were created with award-winning photographer Simon Harsent, from The Pool Collective.

Micah Walker, BMEOF’s CCO and founder, commented, “In a world of complicated projects, it’s refreshing getting briefed to do a pure OOH campaign. Simon shot them beautifully.”

The campaign is now running across rural sites in New South Wales and Queensland.

Singapore — Leading insurance cooperative in Singapore NTUC Income has announced that it has decided to be corporatized and be a company governed by the Company Act. As part of the proposed corporatization exercise, Income will transfer its existing insurance business and assets to the new company (NewCo), Income Insurance Limited, and, thereafter, the co-op will be liquidated. 

The insurance co-op stated that due to market shifts and rising competitors, the proposal was initiated to gain capital and operational flexibility as well as create a foothold in the future of the insurance industry.

Ronald Ong, Income’s chairman, commented on the proposition, saying that he sees corporatization as a strategic and essential pivot for Income to scale its business quicker locally and regionally, investing in growth channels and markets, as well as digital capabilities to effectively compete more equitably with other insurers.

“Since its inception, Income has consistently shown agility to adapt and stay relevant amid evolving customer needs and market changes over the years. By embarking on the corporatization exercise, Income is demonstrating foresight to be future-ready and sustainable in an increasingly dynamic and complex insurance landscape,” Ong said.

Andrew Yeo, Income’s chief executive, said, “Income’s purpose to improve Singaporeans’ financial well-being will remain a beacon for our way of business. Thus, shifting from a co-operative to a corporate entity will have no bearing on our commitment to deliver positive customer impact through our products, services, and people.”

The proposed corporatization exercise is expected to be completed in the second half of 2022, and will only be changing Income’s legal form. There will be no effects on Income’s organizational structure and business operations — save that NewCo will take the place of the co-op, existing policy, and benefit coverage for clients. Income’s distribution channels and business partners are also expected to continue. 

Singapore – Insurance company Prudential in Singapore has launched a new campaign where they will be giving away 85 limited edition decks of their “Ready, Reset, Go! Power Cards”, specially crafted to help Singaporeans improve their overall well-being amid the COVID-19 pandemic.

The deck consists of 15 cards divided into three categories that are key to living well holistically – finances; health and wellness; and work and relationships. Each card in these categories contains an interesting tidbit followed by a prompt for the reader to take an action step that will improve the state of their wealth, health, or work or social life. 

Also included in the deck are three blank cards that people can personalize by penning intentions and reflections as they take action to improve their well-being.

For people checking on the cards under the ‘finance’ category, the cards direct them to discover a set of wealth solutions that are available on Pulse, a digital health and wellness app from Prudential. Meanwhile, on checking cards under the ‘health and wellness’ category, they need to follow the instructions on the card to access a ‘BMI Recorder’ on Pulse. The feature just needs the user to upload a selfie to reveal their BMI. A SG$50 Deliveroo voucher is also available within the card deck of the ‘work and relationships’ category.

The campaign will run from 2 to 24 December 2021, until stocks last. To join the contest, consumers can register an account on the Pulse by Prudential app. Then, take a screenshot of the registration page and send it to a dedicated email address and wait for confirmation.

Toronto, Canada – Global insurance company Manulife has appointed global media and digital marketing communications network dentsu to be the company’s global brand and creative partner to amplify and evolve its brand across global markets.

This follows after Manulife had announced the next phase of their corporate strategy, with an emphasis on their Asia and global wealth and asset Management businesses, as well as putting digital transformation in their business journey to become a digital, customer-centric global company in the industry.

In addition, the partnership marks the first time that Manulife has selected a single global agency. The partnership will leverage the strength of dentsu’s innovative and creative capabilities. 

For Karen Leggett, global chief marketing officer at Manulife, by selecting dentsu as their global brand and creative partner means helping them build on their success in all the segments and markets where they operate. She also added that dentsu is an organization that not only shares their global footprint, but also their passion for customer obsession and values.

“We’ve made significant strides in our transformation journey by bringing together our global brand, launching our sustainability strategy and building on the next evolution of our brand promise, ‘Decisions Made Easier. Lives Made Better’,” Leggett said.

She added, “Manulife’s transformation is rooted in listening to our customers and creating experiences that exceed their expectations. Selecting dentsu as our partner on this journey will continue to integrate our global brand strategy while tailoring our approach to the unique markets in which we operate.”

Meanwhile, Jeff Greenspoon, president of global solutions at dentsu international, commented that they are proud to expand their more than 7-year relationship with Manulife to help elevate the brand globally. He added that they are inspired by Manulife’s mission to make decisions easier and lives better, and they too believe in putting people at the center of everything they do.

“With Manulife we share a spirit of collaboration and innovation to drive thinking that is ‘Ideas Led, Data Driven and Technology Enabled’. Our integrated team is excited to unlock unique opportunities, sustainable value and lasting change for Manulife and the communities it serves. We are excited for our integrated team to partner with the Manulife team to achieve meaningful progress as a force for both growth and good,” said Greenspoon.

Dentsu International has also recently retained the global media remit of financial services Standard Chartered.

Sydney, Australia – Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and one of its brands EasyCompare in Thailand, with an expansion of its remit to include content and UX.

Budget Direct Insurance is an online digital insurance company and part of an international insurance group providing insurance solutions worldwide. EasyCompare Thailand is one of its brands and is an online car insurance comparison website and broker in Thailand. 

Tug was first engaged by the two more than 12 months ago to manage link acquisition and competitor analysis to boost their local search rankings. In addition to extending its initial engagement, Tug will also work on on-page optimization, content strategy, creation, and UX to further grow both brands in each country.

The agency said it will increase site engagement for the two brands by incorporating thought leadership pieces, data-driven content, and infographics to drive overall expertise, authority, and trustworthiness which are key factors for a successful SEO strategy.

Simon Birch, CEO of Budget Direct Insurance, said, “Tug has the capability and experience to deliver effective strategic thinking and implementation of search optimization, more than most in our region. I’m delighted we are not only continuing our relationship with them, but expanding its range of services to ensure Budget Direct Insurance and EasyCompare Thailand continue to be top of mind for consumers.”

Tug’s CEO Nick Beck commented, “Having built a successful partnership with both teams, we’re delighted that our engagement has been extended and expanded. As we continue to grow the Tug network across Southeast Asia, we look forward to establishing an on the ground presence in Singapore and bringing our expertise to more businesses early next year.”

Tug will be managing the business from its Sydney office, with plans to open a regional Southeast Asia hub in Singapore during the first quarter of 2022, joining its network of offices in Toronto, London, and Berlin.

Tug has also recently announced acquiring the SEO mandate of resto booking platform Dish Cult and also an extended remit for software firm LEAP to add global media business. 

Manila, Philippines – Top e-wallet in the Philippines GCash’s new service is a step forward in customer service and in fulfilling its brand promise of safe financial transactions. In partnership with Singapore-headquartered regional insurtech Igloo, GCash launches a first-of-its-kind online shopping insurance protection that will secure consumers from online marketplace fraud.

Igloo’s Online Shopping product is part of its Cyber Protection vertical, which secures financial loss arising directly from any online marketplace fraud. Through the partnership, GCash users will be protected from any transaction they make via online marketplaces such as Lazada, Shopee, including Viber, and Facebook marketplaces as long as their payment was fulfilled through the GCash platform. 

GCash continues to be the leading digital wallet in the Philippines and is continually amplifying its services. The fintech has also recently announced that it is eyeing to launch a Buy Now Pay Later service within this year. 

Martha Sazon, GCash’s president and CEO, said that the shopping insurance offering comes at a time when they have seen robust growth in online transactions and user base.

“With excellent customer experience being the heart of our business alongside value-added services through our platform, we are thrilled to launch this new product with Igloo that secures online transactions for our customers,” said Sazon.

Mario Berta, Igloo’s country manager for the Philippines, commented, “We are excited to partner with the leading e-wallet in the country, GCash, who shares the same vision of protecting digital consumers by pioneering innovative solutions to end-customers at an economical price. With the growing number of digital consumers in the country, now more than ever, is it most important to provide flexible solutions for the changing needs and processes of both businesses and customers.” 

According to GCash, its users currently stand at 46 million. The app has also had over 13 million log-ins per day, peaking at almost 15 million in the second quarter of 2021.

GCash has been integrating insurance as one of its value propositions to users. Within the app, it currently offers a line of insurance products similarly powered by Singapore-grown insurance firm, Singlife. GCash’s offerings are mainly characterized by low-cost premiums and include a range of protection from income loss to health coverage such as Dengue and even COVID-19.

The Online Shopping protection is one of the first products Igloo will be launching with GCash but will soon be rolling out more products with the e-wallet in the next six months that will be geared towards MSMEs.

Singapore – Insurance company AIA Singapore has created a new role within the firm, chief product proposition officer (CPPO), and it has elevated its former regional business development director, Irma Hadikusuma, to take on the new position, where she officially starts in September.

The new role was created as part of AIA Singapore’s commitment to focusing on reorienting strategic priorities to stay ahead of the curve and provide innovative experiences and propositions to customers.

As part of her elevation, Hadikusuma and her new product proposition team will be providing strategic direction to drive the innovation, development, and management of a compelling, customer-centric, and synergetic proposition portfolio for all the company’s distribution channels. 

Hadikusuma brings with her more than 18 years of experience. She joined AIA Singapore in 2013 as head of customer segment management, and this was followed by a five-year stint as head of product, funds development, and implementation team, overseeing the development, management, and implementation of products, as well as ‘Investment Linked Policy’ (ILP) funds in Singapore. Prior to joining AIA Singapore, she has also held several actuarial, business development, and marketing roles at various life insurance firms.

Sze Keed Wong, AIA Singapore’s chief executive officer, commented that she is delighted to welcome Hadikusuma as the new chief product proposition officer, where she will play an essential role in our transformation into an ‘Organization of the Future’ and digital-first life insurer.

“With her extensive and rounded experience in marketing and actuarial science, Irma will lead AIA Singapore’s ambition to elevate our innovative offerings to a whole new level, all with the intention of fulfilling our brand promise of empowering Singaporeans to live Healthier, Longer, Better Lives,” said Wong.

Singapore – With employee well-being a key factor in determining an organization’s success, AXA Insurance has decided to launch its new ‘Better Me Business’, an employee benefits solution designed for SMEs and start-ups in Singapore.

The new ‘Better Me Business’, which is part of the company’s enhanced #BetterMe employee benefits proposition for businesses of all sizes and needs, features a wide range of plan and rider options that cater to different coverage needs and budgets. It also goes beyond medical benefits to include supplementary health and wellness services that can help boost employee satisfaction and productivity, and it does not come with any minimum group size requirement. 

Firstly, companies and their employees will get comprehensive coverage without the constraints of sub-limits, allowing them to have greater certainty about how much of their medical bills will be covered if they have to undergo major or minor medical procedures.

Another employee benefit is a range of health and wellness services that are more often associated with larger companies, such as a chronic disease management program, mental support through in-person or virtual consultations, and fitness and wellness experiences at exclusive rates, as well as discounted health screening packages.

Meanwhile, employees can also get an added layer of personalization with the option to enhance their coverage according to their needs, such as critical illness insurance, personal accident insurance, and general practitioner coverage, as well as specialist coverage, and dental coverage.

And lastly, the solution offers both the company and employee the convenience of accessing policy information and services through a one-stop HR portal and MyAXA app. They will be able to easily track claims and generate reports on the platform, which helps to reduce administrative work and increase efficiency.

Julien Callard, AXA Insurance’s managing director for Retail and Health, shared that they want to better serve enterprises by offering a comprehensive employee benefits solution which not only takes care of their employees’ health protection needs for peace of mind, but that can also help improve their physical and mental well-being. 

“Companies who invest in the well-being of their employees can benefit from improved productivity and performance, and importantly build a stronger and more resilient workforce,” said Callard.