Tag: Indonesia

Taipei, Taiwan – Martech solution Tenmax has announced a partnership with Indonesian media conglomerate Kompas Gramedia to bring Tenmax’s ad serving solution AdNeon in Indonesia. 

Through the partnership, AdNeon will make it possible for Kompas to create high-impact rich-media ads for clients in 30 minutes, with no additional engineering support. Publishers need to upload clients’ copy and images into AdNeon, and the platform will adapt them to a choice of over 40 interactive ad layouts.

TenMax also plans to position AdNeon to brands and agencies in Indonesia as a way to streamline creative advertisement operations. Using AdNeon’s smart templates, marketers only need to make a single version of an advertisement, and the content can be automatically adapted to other dimensions and formats, with no loss of quality.

Jeremy Lin, general manager at TenMax Indonesia, said, “Kompas is the most read publication in Indonesia, so there really is no better initial partner for AdNeon. In this increasingly digitally-focused market, we see a huge potential for AdNeon as a solution to help brands, agencies, and publishers simplify their creative operations and elevate ad performance.”

Indonesia – The airasia Super App in Indonesia has recently elevated Boni Andika, its former head of brand marketing for delivery vertical, to be its new head of marketing. 

As the new head of marketing, Andika will be responsible for managing all the brands under airasia Super App, including airasia travel, travelmall, flights, and hotels, as well as food, and more to come. Through highly engaging marketing strategies and immersive brand experience, Andika and his team will also be connecting consumers to elevate the super app’s value offerings. 

In an interview with MARKETECH APAC, airasia Super App said that Andika has shown outstanding performance in less than six months of the super app’s presence in Indonesia, and therefore, they believe his appointment will bring a greater achievement as they are consolidating everything to strengthen their position in the industry. 

When asked about the area of the platform’s marketing business is he looking to focus on and his goals for the marketing team in Indonesia, Andika said that they want to create creative content and a community that entices the super app’s members and audiences based on various relevant interest groups and channels.

He further shared, “As the trend of marketing technology has risen nowadays, having a robust marketing strategy isn’t enough anymore. Data utilisation holds an important role for marketers to modernise and specify the marketing approach to reaching the right target audience. For example, personalised product recommendations or unique discounts can be shared using unique customer data such as psychographics or real-time engagement with our brand.”

“In airasia Super App, we interact with a single consistent key message ‘It’s Super’ across all business verticals and campaigns, through the most relevant and appropriate channels. We want our customers to see, feel, taste, and experience the SUPER in everything they do with airasia Super App,” Andika noted.

Jakarta, Indonesia – Global professional services Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and, performance marketing. This move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across SEA. 

According to Accenture, the terms of the transaction have not been disclosed, and the completion of the acquisition is subject to customary closing conditions.

The acquisition of Romp will enhance Accenture Song’s brand and marketing expertise, reinforcing its ability to help clients embrace new frontiers such as the metaverse and become relevant experience-led organisations. It also strategically aligns with Accenture’s business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth.

Thomas Mouritzen, Accenture Song’s head of Southeast Asia, shared that their deep understanding of consumers and businesses, combined with Romp’s outstanding brand capabilities, will broaden their ability to harness the ongoing technology revolution for consumers and brands. 

“This is a powerful proposition for our clients seeking to win with innovative thinking and connected capabilities in Southeast Asia,” said Mouritzen.

Meanwhile, Divyesh Vithlani, senior managing director and Southeast Asia market unit lead at Accenture, noted that the growth of the digital economy in SEA is pushing brands to create meaningful experiences to meet customers’ needs. 

“Companies are increasingly looking to tap artificial intelligence, data and technology to drive creative content. Romp’s expertise with Accenture’s scale will enable us to deliver this excellence in a way that’s unique to the region,” said Vithlani.

Joseph Tan, Romp’s CEO, commented they have always believed in harnessing the power of creativity and helping clients build strong and long-lasting relationships with their customers. 

“We also constantly elevate ourselves through new thinking methods and approaches. Joining Accenture Song will fully converge the brand storytelling that we love with Accenture’s tech innovation, enabling us to help our clients truly deliver against limitless opportunities with global impact,” said Tan.

Accenture said it continues to invest in capabilities to help its clients drive growth through relevance. In 2021, Accenture Song also acquired Kuala Lumpur-based creative agency, Entropia, to deepen its capabilities in customer experience, design, and creative communications.

Jakarta, Indonesia – Banking and financial services company DBS has announced the appointment of Lim Chu Chong as the new president director of DBS Indonesia. The appointment takes effect immediately, succeeding Paulus Sutisna.

Chong, who was previously the chief operating officer of the Institutional Banking Group (IBG) by DBS, will be part of DBS’ Group Management Committee as well. 

He has over 25 years of experience in institutional, SME and consumer banking, and previously served in DBS Indonesia as commissioner. During his role at IBG, he has led key business transformations, including a new customer experience office to enhance customer engagement, as well as setting up an employee experience office to improve employee experience and drive productivity.

Speaking on Chong’s appointment, Piyush Gupta, CEO at DBS, said, “Indonesia is a key market for DBS, and under Paulus’ leadership, our business has not only grown but become more diversified, with good balance across the consumer/ wealth and institutional banking segments.” 

He added, “In recent years, he has also brought our strong digital capabilities to bear in the market, enabling us to deliver seamless banking to clients. As a career DBS banker with deep business and market experience, I am confident that Chu Chong will build on our strengths in Indonesia and take the business to the next level.”

Meanwhile, Sutisna will be appointed as non-independent commissioner of DBS Indonesia in due course.

Jakarta, Indonesia – Ogilvy has announced the appointment of Sieg Penaverde as the new group chief executive officer for Indonesia, succeeding previous CEO B. Ramanathan who moves to a regional role.

In his new role, he leads an Ogilvy Group powered by close to 300 experts in brand communication and activation, digital experience, public relations, health and content studio who work fluidly together to unleash impactful creativity that grows its clients’ brands and businesses.

Having held leadership positions in the Philippines, Mexico, Japan and Indonesia, Penaverde brings invaluable global, regional and local insights and wealth of experience in unearthing creative solutions through data and technology fueled with powerful cultural truths. 

Speaking on his new role, he said, “Beyond the amazing talent and expertise across the Ogilvy family, it is the power of borderless creativity and the resilience of our people through the challenges of the pandemic that has inspired us all. We did not allow anything to get in the way of delivering impactful creative work. This strength in numbers gives us the confidence to deliver against the mandate of uncovering growth opportunities for our clients.”

He added, “We also embrace a shared goal doing our part to ensure that we come out of this pandemic with a better normal, not just a new one.”

Meanwhile, Kent Wertime, co-CEO of Ogilvy Asia, commented, “I couldn’t be happier that Sieg is taking on the leadership role in Indonesia. During his tenure with the Ogilvy Group in Indonesia – first as head of Bates and more recently with the additional responsibilities across the whole group as group COO – Sieg has proven to be a trusted and worthy leader, and a natural successor as head of the Group. Sieg is supported by a very capable executive leadership team, who are aligned to Ogilvy’s mission to help our clients in Indonesia.” 

Hong Kong – Ogilvy has announced new senior hires in its Hong Kong and Indonesia offices, namely John Davenport as chief creative officer for Hong Kong and Woon Hoh as chief creative officer for Indonesia.

Both will be responsible for driving Ogilvy’s creative agenda, delivering innovative solutions at the intersection of Ogilvy’s core capabilities, as well as developing new talent.

Hoh has worked at top network agencies all over Asia – including Darcy, BBDO, McCann, JWT and HAKUHODO. Prior to taking up the role as chief creative officer of HAKUHODO ASEAN, as well as executive creative director of HAKUHODO Indonesia.

Meanwhile, Davenport joins from Havas South Africa, where he was responsible for all creative output at the agency, with a track record of facilitating meaningful connections between brands and people through creative, media and technology.

Katryna Mojica, CEO of Ogilvy Hong Kong, said, “John’s strong body of work speaks for itself, but he’s also been great at shaping people and teams, and is someone that you genuinely want to work with. It is great to have him join us in Hong Kong and am looking forward to partnering with him.”

Meanwhile, Reed Collins, chief creative officer for Ogilvy in APAC, commented, “As we emerge from the worst of the pandemic, we are seeing renewed energy from our clients across the region looking to accelerate their marketing ambitions. We are responding in kind with significant investments in our senior creative leadership whilst focusing on our commitment to borderless creativity and agile growth mindset.”

He added, “John and Woon are both highly talented and well-respected creative leaders known for their ability to come up with big ideas that drive business-changing impact for clients. I have admired Woon’s work for many years. His experience and intimate knowledge of Indonesia in particular adds to our growing arsenal of creative firepower in the region. John has shone at three of South Africa’s most renowned creative agencies including one under his own namesake. We are so fortunate to have this positive ball of energy now in Hong Kong.”

Jakarta, Indonesia – Alban Dudek, formerly the chief digital and marketing officer at Omnichannel Retail Indonesia, has joined Wavemaker Indonesia as partner for e-commerce. In his new role, he will be responsible for leading e-commerce services for all Wavemaker Indonesia clients, from brand awareness to conversion on multiple channels.

He brings into the company a multi-market experience that will positively make business to be more competitive and profitable, in addition to advancing the team to improve their e-commerce expertise, and focusing on the clients’ performance growth area.

He will be reporting to Amir Suherlan, managing director of Wavemaker Indonesia.

Regarding his new role, Dudek said, “Digital transformation and expansion of marketplaces, particularly in Indonesia, have allowed the growth of multiple inspired brands and sellers who took this opportunity to grow fast, sometimes with a short-term vision. The establishment of bigger and well-implemented brands is now challenged by the growth of this new market.”

He added, “More than ever, agencies and marketers are now empowered to accompany this transformation while keeping respect for brand values. Accompanying this growth requires strong leadership and actions. And it requires creativity, interest in the product always and eyes wide open to new tech emergences.”

Meanwhile, Suherlan commented, “We continuously build agency capability to offer a full-service commerce solution for the brands and retailers. It is a fast-growing pillar within Wavemaker Indonesia.”

He added, “Dudek has the eagerness and strong view how to build further commerce services not only on digital marketing but an end-to-end solution including commerce strategic consultation and creative assets developments.”

Jakarta, Indonesia – Hong Kong Tourism Board (HKTB)’s regional office in Singapore has appointed Klareco Communications as its public relations agency in Indonesia for two years. Through the mandate, Klareco Communications and HKTB SG office will work together to promote Hong Kong’s tourism and maintain its destination appeal amongst Indonesians.

In addition, Klareco Communications will work closely with HKTB on three key agendas in Indonesia including ‘Art & Culture Tourism’, ‘Green Tourism’, and ‘Indulge in Hong Kong’, a program specifically to highlight Hong Kong’s luxury offerings and indulgent experiences.

Raymond Chan, regional director for Southeast Asia at HKTB, said, “Hong Kong has had a lot of new tourism developments in the last three years, such as the reopening of Hong Kong Art Museum and the opening of the West Kowloon Cultural District, including M+ and Hong Kong Palace Museum, and many more. We look forward to working with Klareco in promoting these new experiences to Indonesians.” 

He added, “Klareco Communications demonstrated its experience and deep understanding of Indonesian tourism preferences. We are confident that the Klareco Communications Indonesia team will bring on board their creativity and experience to elevate Hong Kong’s overall image in Indonesia.”

Meanwhile, Ang Shih-Huei, CEO and co-founder at Klareco Communications, commented, “We are honoured to be entrusted by the Hong Kong Tourism Board SG Office to introduce authentic Hong Kong stories and new experiences to Indonesian tourists. The revival of the tourism sector is one of the most exciting challenges in the post-pandemic era and we look forward to working with HKTB to promote new offerings in Hong Kong that are waiting for Indonesians to discover and enjoy.”

HKTB SG Office and Klareco will also be working on a series of strategic plans as part of Hong Kong’s tourism revival plan for the Indonesian market. Indonesians can look forward to being inspired and visit Hong Kong when borders reopen.

HKTB recently launched its global campaign, ‘Arts in Hong Kong’, as Hong Kong attempts to showcase the city’s extraordinary and enduring appeal as an arts and cultural hub. As an extension of this campaign, HKTB has collaborated with several Indonesian artists from various genres to create exciting Hong Kong-inspired artworks that Indonesians can look forward to. 

Surakarta, Indonesia – Superapp Grab in Indonesia and the Indonesian Market Management Association (Asparindo) have confirmed a strategic partnership, in an aim to digitise traditional markets through the Pasar programme, an extension of GrabMart that brings local markets’ freshest produce, poultry, meat, and seafood to households.

Aside from Surakarta, the digitalisation program will also continue to traditional markets in and other cities such as Jakarta, Surabaya, Bogor, Bali, Palembang and Medan, targeting around 4,600 traditional market MSME players by the end of 2022.

The collaboration includes a number of initiatives like the ‘Digital Market Activation’, where MSME partners under Asparindo have the opportunity to join the Grab digital ecosystem as Grab merchants and take advantage of digital payment methods using OVO. It also includes ‘Training for MSMEs’, where Grab will be providing digital training programmes, webinars, and education for MSME players in order to improve digital market literacy and help empower digital businesses to increase the value of market competitiveness. 

Additionally, another initiative is ‘Event participation’, where Grab and Asparindo will be presenting various kinds of events held both offline and online.

Gibran Rakabuming Raka, mayor of Surakarta, said, “This collaboration is certainly in line with the mission that is being carried out by the Surakarta City Government in realizing the smart city program. I hope this program can provide education to business people that digitalization in every market is currently very necessary in order to encourage regional economic growth and create skilled and highly competitive resources.”

Meanwhile, Neneng Goenadi, country managing director of Grab Indonesia, conveyed the platform’s commitment to supporting the digitisation of market traders and MSME players in Indonesia. 

“We believe in the potential and superior competitiveness of Indonesian MSMEs. Therefore, we are excited to present the GrabMart Pasar program to facilitate market traders and MSMEs in adopting technology and entering the digital economy ecosystem. We hope that Grab’s support can help Indonesian MSMEs contribute to sustainable regional and national economic growth,” said Goenadi. 

Joko Setiyanto, chairman of the Indonesian Market Management Association (Asparindo), shared that the current pandemic has also encouraged a change in trends for people to shop and do business digitally, and the traditional market is one of the places of business for SMEs that must be maintained and its existence regulated. 

“Therefore, digital adoption is needed for traditional markets in order to adapt and improve services to meet the needs of the community. Through this collaboration with Grab Indonesia, it is hoped that it will accelerate the pace of digitalisation of traditional markets so that they can continue to exist and develop into modern traditional markets that are solid and globally competitive,” said Setiyanto.

Jakarta, Indonesia – TipTip, an integrated platform for content creators in SEA, has now officially launched in Indonesian through the Grand Launch event held at the Sheraton Grand Hotel, Jakarta. This event introduced Triawan Munaf as the president commissioner of TipTip, and was attended by various content creators.

The new platform provides innovative solutions to fill various gaps for content creators in developing countries across the region, such as the lack of monetisation opportunities, limited local payment & KYC (know-your-customer) integration, and various technical limitations related to content creation and distribution via low-end smartphone devices.

Albert Lucius, founder of TipTip, described the huge potential of the creator economy ecosystem in Indonesia and how TipTip aims to serve as the go-to platform to support Indonesian content creators to grow and take advantage of these opportunities. 

He said that TipTip provides various novel monetisation opportunities that were previously not available to content creators in Indonesia, without the typical prerequisite of a large audience for content creators to be successful. 

“We realised there is a massive untapped opportunity in the Indonesian creator economy. Although we have a wealth of talents and quality content, unfortunately, their potential was not fully developed due to the difficulty of amassing a large audience base. As not everyone is proficient at building an audience, TipTip serves as a new, unique channel to connect content creators with their fans, while providing direct monetisation opportunities outside of traditional ways of advertising and brand endorsement. We hope that TipTip can unlock new opportunities for content creators in Indonesia and together, we can grow with the rapid progress of the creator economy in Indonesia,” added Lucius.

TipTip said that content creator activity in Indonesia is experiencing immense growth and the market is predicted to reach IDR4 trillion to IDR7 trillion in the future. Based on the Opus Creative Economy Outlook 2020, the creative economy sector contributes IDR1.1 trillion to Indonesia’s Gross Domestic Product (GDP) and consists of 17 million workers.

Commenting on this figure, Munaf explained the role of TipTip as a platform that contributes to the growth of the industry, especially as a local player who understands intimately the challenges faced by content creators in Indonesia. 

He further shared that as a homegrown platform, TipTip aims to be a solution for the community to continue to create and capture the enormous opportunities in the creator economy industry.

“TipTip serves as a platform that supports the growth of Indonesia’s creator economy industry, which in turn will promote financial inclusion. Not only as a means for content creators to work, this platform also facilitates public access to educational and quality content. My hope is that the TipTip platform can serve as an avenue for content creators to experiment and create. Our role is to encourage and appreciate the work of fellow Indonesians,” said Munaf.

TipTip is now accessible to the Indonesian public. Both content creators and their fans can visit TipTip’s website or download the TipTip application on the Google PlayStore to register. Apple iOS users will also be able to download the app in August 2022.