More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.
Gupshup has appointed Trisnia Anchali Kardia as its new country head for Indonesia, marking a strategic move to expand its footprint in one of Southeast Asia’s fastest-growing markets for conversational AI and business messaging.
PT Sasa Inti (Sasa), in collaboration with FCN Creative – Storikka, has launched ‘Sasa Kids ADHDtion,’ an initiative designed to support families, especially mothers, caring for children with Attention Deficit Hyperactivity Disorder (ADHD).
At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends.
Indosat Ooredoo Hutchison (IOH or Indosat) and Ericsson have launched the world’s first full-stack digital monetisation platform (DMP), marking a major step in Indonesia's telecom digital transformation.
Just days after Indonesia barred sales of Apple’s iPhone 16, Google’s smartphones have also reportedly been banned from sale in the country due to local content regulations.
The Indonesia Investment Authority (INA) and multi-asset investment firm Granite Asia (formerly GGV Capital Asia) have formed a strategic partnership to drive digital transformation and stimulate growth within Indonesia’s rapidly expanding technology ecosystem.
Malaysia's state energy firm, Petronas, announced plans for an “aggressive” expansion in Indonesia, aiming to establish an operational hub in East Java and invest in exploration across the country’s remote eastern regions, according to the company’s Indonesia head.
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