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Tag: Global

Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Posted on April 11, 2022
by Teddy Cambosa
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
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data-ai-and-tiktok
TikTok the app to draw highest consumer spend globally: report
Posted on April 11, 2022
by Kathleen Murata
The report by data.ai found that the major factor in TikTok’s recent rise to the top is its monetisation strategy.
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Jellysmack launches new YouTube catalogue licensing venture
Jellysmack launches new YouTube catalogue licensing venture
Posted on April 8, 2022
by Teddy Cambosa
Through that venture, Jellysmack invites YouTube content creators to some upfront capital in exchange for licensing videos.
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Sitecore-updated-product-offerings
DXP Sitecore officially beefs up tech off quartet of acquisitions
Posted on April 8, 2022
by Kathleen Murata
The integrations of Boxever, Four51, Moosend, and Reflektion are now reflected in Sitecore's new business streams.
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Uniplan-Olaf-Pempel
Uniplan names Olaf Pempel as new executive director of global communication
Posted on April 8, 2022
by Kathleen Murata
The appointment will see Olaf Pempel responsible for Uniplan’s entire communications with teams in Germany and China.
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Kira LeBlanc appointed as new global CMO at Hivestack
Kira LeBlanc appointed as new global CMO at Hivestack
Posted on March 31, 2022
by Teddy Cambosa
Kira LeBlanc will lead and scale the global marketing team that includes digital marketing and product marketing for Hivestack.
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Rakuten-Advertising-Accelerate
Rakuten Advertising launches new affiliate marketing program for advertisers
Posted on March 24, 2022
by Kathleen Murata
Accelerate makes it simple and profitable for brands to expand into new markets and drive incremental sales.
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HubSpot relaunches Service Hub to aid companies to prioritise CX
HubSpot relaunches Service Hub to aid companies to prioritise CX
Posted on March 16, 2022
by Teddy Cambosa
HubSpot's Service allows companies to deepen customer relationships while driving team efficiency and connecting to the front office.
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data.ai unveils new free offerings to the public on app ranking, intelligence
data.ai unveils new free offerings to the public on app ranking, intelligence
Posted on March 11, 2022
by Teddy Cambosa
The new offerings by data.ai offers the public a wide array of tools and services to check the global market of mobile apps.
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