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Tag: Global

Red-Havas-and-me&u-communications-mandate
Red Havas nabs global PR remit of mobile ordering platform me&u
Posted on May 3, 2022
by Kathleen Murata
The remit will see Red Havas managing me&u's PR services and media relations across B2B and B2C in Australia, the UK, and the USA.
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MoEngage, Microsoft team up to empower customer-centric enterprises
MoEngage, Microsoft team up to empower customer-centric enterprises
Posted on April 29, 2022
by Teddy Cambosa
Through the partnership with MoEngage, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles.
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GroupM-EssenceMedicom
GroupM unveils new EssenceMediacom, to integrate Neo into Mindshare
Posted on April 27, 2022
by Kathleen Murata
EssenceMediacom is designed to power client growth globally with an agile response to a rapidly evolving media landscape.
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Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Posted on April 11, 2022
by Teddy Cambosa
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
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data-ai-and-tiktok
TikTok the app to draw highest consumer spend globally: report
Posted on April 11, 2022
by Kathleen Murata
The report by data.ai found that the major factor in TikTok’s recent rise to the top is its monetisation strategy.
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Jellysmack launches new YouTube catalogue licensing venture
Jellysmack launches new YouTube catalogue licensing venture
Posted on April 8, 2022
by Teddy Cambosa
Through that venture, Jellysmack invites YouTube content creators to some upfront capital in exchange for licensing videos.
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Sitecore-updated-product-offerings
DXP Sitecore officially beefs up tech off quartet of acquisitions
Posted on April 8, 2022
by Kathleen Murata
The integrations of Boxever, Four51, Moosend, and Reflektion are now reflected in Sitecore's new business streams.
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Uniplan-Olaf-Pempel
Uniplan names Olaf Pempel as new executive director of global communication
Posted on April 8, 2022
by Kathleen Murata
The appointment will see Olaf Pempel responsible for Uniplan’s entire communications with teams in Germany and China.
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Kira LeBlanc appointed as new global CMO at Hivestack
Kira LeBlanc appointed as new global CMO at Hivestack
Posted on March 31, 2022
by Teddy Cambosa
Kira LeBlanc will lead and scale the global marketing team that includes digital marketing and product marketing for Hivestack.
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