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Tag: Global

KitKat-Blink-Break-with-Wunderman-Thompson
KitKat launches an AI-powered staring contest for its latest campaign
Posted on June 2, 2022
by Kathleen Murata
The game is enabled with a single camera input that uses machine learning to recognise a face and detect blinking, returning results fast.
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Child-Focus-and-Wunderman-Thompson-Campaign
This website is only ‘kept alive’ through user’s visits
Posted on June 1, 2022
by Kathleen Murata
It features portraits of missing children that will either fade or become more visible based on the number of visitors and shares.
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Audible names Wavemaker as agency of record for paid media
Audible names Wavemaker as agency of record for paid media
Posted on May 26, 2022
by Teddy Cambosa
Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.
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toys"r"us-latest-marketing-campaign-takes-mascot-geoffrey-on-a-world-tour
Toys"R"Us latest marketing campaign takes mascot Geoffrey on a world tour
Posted on May 26, 2022
by Teddy Cambosa
The latest campaign will serve as the cornerstone in a series of several global brand initiatives and the formation of the Toys"R"Us Kids World Council which will launch in 2023.
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Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Expert Up Close: Steve Tzikakis, Global CEO of Sitecore
Posted on May 17, 2022
by MARKETECH APAC
We recently sat down with Steve Tzikakis, the global CEO of Sitecore, who shared with us his journey and strategies as a tech and growth leader.
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IAS-and-TikTok
IAS expands tie-up with TikTok to add media solutions for brands
Posted on May 11, 2022
by Kathleen Murata
The new offering will allow brands and agencies globally to monitor the quality of their media buys on TikTok’s platform.
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WPP-and-Epic-Games
WPP ties with Epic Games to scale metaverse capabilities
Posted on May 6, 2022
by Kathleen Murata
The partnership will help WPP agencies deliver a new era of digital experiences for brands in the metaverse.
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Red-Havas-and-me&u-communications-mandate
Red Havas nabs global PR remit of mobile ordering platform me&u
Posted on May 3, 2022
by Kathleen Murata
The remit will see Red Havas managing me&u's PR services and media relations across B2B and B2C in Australia, the UK, and the USA.
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MoEngage, Microsoft team up to empower customer-centric enterprises
MoEngage, Microsoft team up to empower customer-centric enterprises
Posted on April 29, 2022
by Teddy Cambosa
Through the partnership with MoEngage, brands can now use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles.
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GroupM-EssenceMedicom
GroupM unveils new EssenceMediacom, to integrate Neo into Mindshare
Posted on April 27, 2022
by Kathleen Murata
EssenceMediacom is designed to power client growth globally with an agile response to a rapidly evolving media landscape.
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