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Main Feature Marketing APAC

Empowered Women 2022 Series: Eileen Ooi, CEO of Omnicom Media Group Malaysia

In a conversation with Eileen Ooi, the chief executive officer of Omnicom Media Group Malaysia, she shares her career journey which began with working in different media agencies including Starcom, Mindshare, Carat, Maxus, PHD. Her job experience at several media agency firms has aided her in shaping her career into the chief executive officer she is today.

In college, Eileen did not receive full support from her mother but she still persisted in following her passion for marketing and advertising. 

“Self-belief can take you far or it can limit you as much as you want it to be. So for me I think just be fearless and courageous and go out there and [break your limits],” Eileen adds.

During the conversation with Eileen, we asked about her journey in working as a leader in the media agency industry, and she shared, “When you become a leader, let’s say director the way you need to manage your team is very different, you learn with leadership authority versus leadership with influence and thinking whether to take an empathetic route or a task route. It is the transformative moment where you actually become aware of who you are and where your gaps are and opportunities and strengths.” 

Meanwhile, Eileen also discussed how media agencies and media planning have changed, she explained, “We no longer just think about how do we win the consumers over but we also need to think about how do we win the algorithm and how do we outsmart the algorithm to ensure that our campaign will be the most effective and also the most efficient way of delivering it as well.”

Watch the full conversation with Eileen Ooi over on YouTube, where Eileen shares further on her best leadership practices as well as her insights on how the landscape of the media affects consumer behaviour. 

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Marketing Featured Southeast Asia

OMG elevates Eileen Ooi as new CEO for Malaysia

Malaysia – Omnicom Media Group (OMG) has elevated Eileen Ooi to the role of chief executive officer for the Malaysia office. This elevation serves as a recognition of Ooi’s stellar performance and aligns with the company’s commitment to nurturing talent from within the agency.

In her new role, Ooi will be responsible for steering OMG Malaysia’s operations, driving efficiencies, and strengthening capabilities among its agencies in the country, namely OMD and PHD, as well as the group’s data and analytics division, Annalect. 

In February 2021, Ooi has been appointed as the new chief operating officer (COO) of OMG Malaysia, and has played a pivotal role in propelling commercial growth and harnessing digital capabilities for the agency network in the market.

OMG Malaysia said that under Ooi’s leadership as COO, the group’s business has grown by 40% year on year, retained major accounts such as Beiersdorf Malaysia, and expanded client’s portfolio across global, regional, and local businesses.

Moreover, with Ooi’s data-driven vision, OMG Malaysia has recently established a three-year transformative partnership with Google, which elevated the network’s capabilities in performance marketing, data analytics, and talent development to support and accelerate clients’ digital growth and transformation. During her tenure, Ooi has also proactively launched and integrated several mental wellness programmes which provide employees with access to mental health resources. 

Tony Harradine, OMG’s CEO for APAC, commented that Ooi has done an outstanding job of driving OMG’s business growth and enhancing its product and people capabilities.

“Her achievements, coupled with her good relationship with the team, make this appointment well-deserved. I am confident Eileen will continue to elevate OMG Malaysia’s performance in the market,” said Harradine.

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Marketing Featured Southeast Asia

OMG elevates Eileen Ooi to chief operating officer for Malaysia

Singapore – Omnicom Media Group (OMG) has promoted Eileen Ooi, managing director of PHD Malaysia, to the role of chief operating officer of OMG Malaysia. 

Media services PHD is one of the specialist companies of OMG. Ooi has been leading the Malaysian arm of PHD as managing director for the last four years. PHD said that within this time, Ooi has been instrumental in architecting the agency’s growth trajectory, doubling the size of the business, and building a balanced and diversified client portfolio across global, regional, and local businesses.

In her new role, she is tasked with overseeing the business operations of OMG and its brands in Malaysia. She will be supported by Anisha Iyer, managing director of OMD Malaysia, as well as Kiron Kesav, who will be taking on an expanded remit while continuing in his role as general manager of PHD Malaysia. Together, the leadership trio will be responsible for driving continued growth and stability for the network in Malaysia.

Ooi, an industry veteran, brings with her 16 years of experience, having worked in marketing agencies Starcom, Mindshare, and Carat.  

“During her time with us, Eileen has proven to be an effective leader and has played a pivotal role in driving momentum and innovative solutions for our clients,” said Tony Harradine, CEO of OMG in APAC, whom Ooi will directly report to. 

“I have the utmost confidence in Eileen’s ability to continue accelerating our growth agenda and steer OMG’s business to even greater heights in an important market like Malaysia,” he added.

In September last year, Ooi was appointed vice president of the Malaysia Digital Association, making her the first female leader to take the presidential position in the association. 

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Marketing Featured Southeast Asia

Malaysia Digital Association unveils the marketing execs to lead org anew

Kuala Lumpur, Malaysia – The Malaysian Digital Association (MDA) has announced that it has tapped chief product officer of digital publisher REV Media Nicholas Sagau as its newest president, while managing director of media buying network PHD Malaysia Eileen Ooi is unveiled as the new vice president of the society. The appointments were announced at the association’s 11th annual general meeting.

The MDA is a society established in 2009 that is registered under Malaysian laws, aimed at growing the digital advertising landscape in the country. Its management consists of a president and 12 council members who each represent their media and publisher service.

Sagau, who had been a council member for two years, comments on the appointment, “I’m honored to be given the opportunity to lead the association. It has been a challenging year but we’ll work hard to broaden MDA’s capacity as a platform to address the pressing challenges of local digital publishers, media agencies and digital agencies through the ongoing pandemic as it significantly impacts businesses. We aim to achieve this by working closely as an ecosystem and more importantly, represent these three digital sectors’ agenda to the government.”

Meanwhile, Ooi who represents Omnicom Media Group, the parent firm of PHD said, “It’s an honor to take on the position of Vice President and what more together with an elite council team. I look forward to continuing to elevate MDA’s role in making the leap in Malaysia’s digital industry!”

The society’s annual meeting also saw the appointment of GroupM Malaysia’s Head of Supply and Product Development Aravind Menon as the council’s secretary and Sophia Toh, head of strategy and business development of SEA at Amazon’s Sizmek as Treasurer.