Tag: digital mandate

India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion.

With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its reach. The partnership will focus on strengthening Bindu’s digital presence and consumer engagement as it broadens its footprint in the category.

Under this mandate, a multi-platform digital strategy will enhance Bindu’s presence in the Jeera beverage market, emphasising its authentic taste and digestive benefits. To support its national expansion, Bindu will adopt a culturally relevant, digital-first approach to connect with consumers across diverse regions.

Megha Shankar, director – marketing at Bindu Jeera Fizz, shared, “Bindu has been a beloved name in South India for years, celebrated for its rich legacy and authentic taste. As a proud Make in India brand, we are now set to expand nationwide, introducing Jeera Fizz to a wider audience while staying true to our roots. Our focus is on bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers.”

“With this partnership, we aim to create engaging narratives that drive strong consumer connections and establish Bindu as the go-to choice for Jeera beverages across India,” Shankar added. 

PivotRoots’ strategy will focus on reinforcing Bindu’s identity as a well-established Jeera Fizz brand by highlighting its taste, quality, and heritage. The approach includes leveraging content-driven brand awareness through digital assets and interactive formats to improve recall and engagement.

Additionally, the strategy aims to expand market reach by increasing visibility across emerging digital platforms and encouraging product trials in new distribution channels.

Hetal Khalsa, co-founder & CCO at PivotRoots, commented, “We are excited to collaborate with Bindu and bring its legacy to a larger audience through strategic storytelling and digital innovation. Our goal is to reshape perceptions, deepen consumer engagement, and position Bindu not just as a beverage but as an essential part of everyday moments across India.”

India – Sociowash, an integrated advertising agency, has earned the digital mandate for Tide Arabia, the UAE’s laundry detergent brand. The agency will be in charge of enhancing the brand’s digital presence through the development and implementation of strategic creative methods.

The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand’s digital share of voice. In order to help the company accomplish its goals, Sociowash will increase its online visibility and connect with its intended audience. 

Speaking about the mandate, Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.” 

Meanwhile, Arushi Sethi, brand director of Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.” 

India – 22feet Tribal Worldwide, a digital agency, announced today that it has won the digital mandate for Lumina CloudInfra, a data centre platform with the objective of providing safe Hyperscale cloud infrastructure services to organisations in India and throughout the Asia-Pacific region.

Anil Reddy, global CEO and co-founder at Lumina CloudInfra, said, “As we continue to grow and expand our services, it is essential that we have a strong and reliable partner to help us communicate our message effectively. We believe that 22feet Tribal has the experience and expertise to do just that.”

Meanwhile, Vanaja Pillai, president at 22feet Tribal Worldwide, commented, “Lumina is doing exceptional work in redefining and reimagining what the data centers of the future will look like. And 22feet Tribal is at the forefront of providing new-age, cutting-edge solutions to our clients to tell their stories in the digital world. We are very excited about partnering with Lumina in this incredibly important journey that will impact the way customers experience data centers in the future.”

Lumina is a dedicated platform that prioritises the development of essential hyperscale data infrastructure in India and strives to support the country’s digital progress while maintaining a high level of dependability.

India – Dentsu Webchutney, the digital creative agency under Dentsu Creative India, has won the digital mandate for Indian online travel company MakeMyTrip. The mandate will be serviced from Dentsu Webchutney’s Mumbai office.

The agency will focus on further building MakeMyTrip’s already-vibrant digital presence by implementing an aggressive creative growth strategy.

Upasana Naithani, associate vice president at Dentsu Webchutney said, “MakeMyTrip is a big win for us, not only does it show faith by the best of the industry in our agency but also because their values align with ours, beautifully. We are very excited to work on campaigns that move both the business, and the brand in the right direction.”

Meanwhile, Chaitanya Joshi, creative director at Dentsu Webchutney, commented, “While we plan to bring the edge to larger travel occasions, Modern Creativity means that we are nimble enough to target the micro-occasions in an effective manner. I am glad that the good folks at MakeMyTrip share our zest and we look forward to a lot of clutter-breaking stuff in the future that not only pushes creative boundaries but also impacts business positively.”

Vipul Prakash, chief operating officer at MakeMyTrip commented, “Today, travellers seek more when consuming and engaging with brands across channels. Together with Denstu Webchutney, we hope to introduce new, innovative ways, and concepts that can help engage with Indian travellers, better. Our goal remains to be authentic in what we say and innovative in how we connect with the new-age traveller.”

India – 22feet Tribal Worldwide, the media agency under DDB Mudra Group, has won the digital mandate of Porter, India’s marketplace for intracity logistics, with the primary focus on brand awareness and community building.

Porter offers on-demand Light Commercial Vehicles (LCV) and bikes, as well as logistics delivery for enterprises. packers, and movers. It is set to expand its presence to 35 to 40 cities by March 2023.

The mandate will see 22feet Tribal Worldwide helping Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the brand continues to grow. With 22feet Tribal Worldwide, the brand also hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Mohit Rathi, Porter’s AVP of growth and marketing, noted that Porter is built on the promise of quality, accessibility, and affordability of the service, and they plan to carry these values into their next phase of growth. 

“We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space,” said Rathi.

Meanwhile, Ken Sekhar, 22feet Tribal Worldwide’s EVP and national head of business, commented, “The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”

Mumbai, India – Integrated media agency dentsu X has won the digital mandate for fast-moving consumer goods (FMCG) company Dabur India. According to its head for media Rajiv Dubey, they are happy to join hands with dentsu X, an agency that they consider has been responsive to Dabur’s needs and appreciative of their brand vision and way of working.

“Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content,” Dubey said.

Meanwhile, Divya Karani, CEO for South Asia media at dentsu said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”

Lastly, Roopam Garg, CEO at dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”

Other mandates that dentsu X have won include Reckitt India and Roca Parryware.

Mumbai, India — Digital ad agency Chimp&z Inc has acquired the digital mandate of Indian skincare essentials brand, Raw Beauty. The agency’s Mumbai office will be responsible for handling the digital mandate partnership.

Raw Beauty’s brand focuses on using natural ingredients with science-backed benefits to create an extensive range of products. The company sources a large portion of the raw ingredients used in these products from local farmers and NGOs working in all parts of India.

Aligned with Raw Beauty’s philosophy, Chimp&z Inc will be managing its social media and increasing brand awareness for boosting conversion rates and sales. The agency will also work on brand tonality, brand guidelines, logo design, and brand positioning. Other undertakings include developing pillars of communications based on brand principles, setting up a fixed brand voice, layouts for story templates, and much more.

The first phase of this partnership is to launch a website, designed and conceptualized by the agency.

Sunayana Walia, co-founder of Raw Beauty, said that they are eager to expand the customer base by actively reaching out to their target segment. Walia added that that would require them to ramp up their social media presence by improving their Instagram presence and strategically deploying ads.

“After exploring multiple options in the market, we are confident that the enthusiasm and professionalism of the Chimp&z Inc team would be crucial in taking our brand to the next level. Their extensive experience in the industry and their commendable past work encouraged us to hire them. The quality of our partnership thus far has been excellent and we are excited for it to translate into tangible results,” Walia said.

Ashish Duggal, vice president of growth and operations for Chimp&z Inc, shared that Raw Beauty is an emerging brand that holds a vision to make people comfortable and confident about their raw selves.

Duggal added: “With their extensive range of products to select from, we believe that our team of strategic experts can add a lot of value to their social media marketing by making it one of the best brands to consider for natural products. Leveraging our experience of creating a digital footprint for beauty brands, we look forward to this partnership and are confident that we will be a big part of their scaling exercise.”

Mumbai, India – Digital marketing agency Yellophant Digital, which is an alliance of Merge Infinity Global, has been awarded a 360-degree digital mandate by Oxemberg, a men’s fashion clothing brand from the house of Siyaram. 

As part of the remit, Yellophant Digital will be responsible for Oxemberg’s website planning and social media marketing, amplifying the brand’s presence on Instagram, Facebook, and Twitter. It will also strive toward developing creative social media strategies, harping on influencer and PR activities in the future, along with the overall management of the brand’s digital presence.

Prashant Awasthi, Siyaram Silk Mills’ marketing head, commented that they were most impressed by the vision Yellophant Digital had for their brand. 

“They are masters of their craft and know how to make brands stand out from the rest. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital,” said Awasthi.

Meanwhile, Preksha Seth, Yellophant Digital’s co-founder, shared that coming from the Siyaram group of family, the team is more than pumped to get started and work with the Oxemberg team. 

“The enthusiastic response from the entire Oxemberg team during our pitch gave me an insight that this partnership will bear fruit in the coming months, and we are excited to put our strategy into action and create something exciting across all platforms,” said Seth.

In February this year, Yellophant Digital has also won the digital mandate for 1Rivet India, a tech-based consultancy firm headquartered in the USA. Through this, the brand’s entire social media responsibilities, from ideation to execution will be tasked to Yellophant.

Indonesia – Content marketing agency Green Park Content (GPC) has won the digital and creative mandates for Indonesia’s snack brand Maxicorn and the Philippines’ telco giant Globe.

As part of the mandate with Indofood, GPC will be managing the full digital service, social media maintenance, campaign launch and creative production for the food distribution giant’s new brand Maxicorn in the Indonesian market. This account will be managed by Sophia Seddarassan, GPC’s associate account director for Indonesia.

Harry Wibowo, Indofood’s head of marketing for Maxicorn brand, shared, “Green Park Content went the extra mile when presenting their social media communication strategy, using multiple channels and touchpoints that were suitable for our bold target audience, as well as brand guidelines and visualisations in creating a strong brand identity.”

Meanwhile, GPC’s mandate for telco Globe includes branding, visual identity, and creative assets development. This account will be managed by Ish Reyes, GPC’s senior account manager for the Philippines, who also led the pitch.

GPC believes that these two new partnerships are a testament to its rapid and impressive growth across APAC and globally.

Fe Husaint, GPC’s creative and global brand head, said, “We are so proud that so many esteemed organisations have trusted us with the role of helping to build their brands, and we will continue to find new ways to engage audiences and create brand affinity as they assimilate to the new normal post-pandemic.”

Mumbai, India — Merge Infinity Network’s digital advertising agency, Chimp&z Inc, has announced it has acquired the digital mandate for ALTBalaji’s Lock Upp, a first-of-its-kind reality show-based fantasy metaverse game. This establishes a strategic partnership for the game’s launch on social media platforms to entice players to sign-up and participate in the game’s ecosystem.

Through the mandate, the agency will be amplifying enrollment for the game with creative communications across social platforms namely Discord, Facebook, Instagram, Twitter, YouTube, and Telegram. The scope of the mandate also extends to online reputation management and influencer collaborations.

With the collaboration, the agency enters into a metaverse market that offers in-game cards of the celebrity contestants which players can own, buy, sell, and trade and earn points through contributions to the ecosystem.

Zulfiqar Khan, group COO of Balaji Telefilms, said, “As we embark on a first-of-its-kind journey for an innovation like the Lock Upp Game, we are delighted to have Chimp&z Inc on board to support us in this unique project which will break barriers and open paths for future content innovation.”

Chimp&z Inc has launched verified social media pages since the launch of the game and will further manoeuvre communications as per the user’s response to the fantasy game that replicates the reality of the show where around 16 controversial celebrity contestants are headed by a jailor and mediated by the host.

Ashish Duggal, vice president for growth and operations of Chimp&z Inc, commented that they are thrilled to partner with Khan and his team on delivering a surreal experience to the audience with a Metaverse-based game.

“The game plan is to develop identifiable social and digital solutions that will assist in supporting the brand’s thrust area of being the first fantasy game based on a reality show. We put together a team of gaming enthusiasts for this project who formulated a digital strategy that will appeal to the target audience, which includes gamers, metaverse wizards, and NFT buffs. This innovative intellectual property has manifested a bridge between virtual reality and entertainment, making the audience a part of the content they are consuming,” Duggal said.

Last February, Chimp&z Inc has announced its appointment as the creative and ideation agency of Autocar India.