Tag: Consumer Insights
APAC consumers demand better visual representation of Asian communities in advertising scene: report
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
Almost 84% of Singapore travellers are greatly inspired to travel to movie or TV show destinations, a report from Skyscanner revealed.
Around 81% of Asian consumers think there are too many subscription services to choose from now, and 93% are seeking a single hub to manage all this, a report from Bango revealed.
Data from YouGov’s survey also states that the highest proportion of F1 followers in Singapore are from Gen X, and that men are also more likely to tune in to F1 than women, especially among Gen Z.
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
Additionally, Singaporeans are thrifty celebrators, with securing a good deal being the primary motivation for booking trips, and they typically spend at most a week finding favourable deals.
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
Moreover, 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of transparency in building consumer confidence.
According to the data, the most frequent use cases are shopping for general items, buying groceries, ordering food and ride-hail services, paying for items in-store, and arranging for items to be delivered.
Google's report identified three key consumer trends amongst Singaporeans that marketers can leverage to optimise their marketing strategies.
