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Tag: Consumer Insights

Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’
Consumer sentiment on Charles & Keith rose sharply following trending TikTok of teenager calling brand ‘luxury’ 
Posted on January 19, 2023
by Teddy Cambosa
According to YouGov, the brand’s ‘Buzz’ score soared by 19.7 points: from 7.9 on January 8 to 27.6 by January 16.
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What do Singaporeans think of Grab’s shortened grace waiting period?
What do Singaporeans think of Grab’s shortened grace waiting period?
Posted on August 12, 2022
by Teddy Cambosa
The latest YouGov BrandIndex that shows that Grab’s Buzz, Consideration and Customer Satisfaction scores among Singapore residents who say they are very to somewhat likely to use transport providers.
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There is actually a definitive strategy that turns consumer insights into trailblazing marketing
There is actually a definitive strategy that turns consumer insights into trailblazing marketing
Posted on August 9, 2022
by MARKETECH APAC
The CEO of Vase.ai shares the magic formula in the recent webinar – 'Consumer Insights Power-Up 2022'.
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SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
SEA marketing leaders gather to discuss mobilising consumer insights into groundbreaking marketing
Posted on August 2, 2022
by MARKETECH APAC
The industry discussion talked about how brands can best leverage marketing intel to breathe life into ingenious brand and product marketing.
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APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
APAC consumers expect orgs to demonstrate higher ethical standards in terms of personal data collection: report
Posted on June 10, 2022
by Teddy Cambosa
According to this report on APAC consumers, majority felt that organisations need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
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Carousell
Carousell Media Group, IAB SEA+India partner to unveil report on Asian consumers’ purchasing attitudes
Posted on June 9, 2022
by MARKETECH APAC
This year’s regional research establishes the audience profile in each market, explores income, investing and spending habits.
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beautyy
SEA consumers willing to pay more for sustainability, but affordability still most important: report
Posted on May 30, 2022
by MARKETECH APAC
The survey aims to find out opinions of sustainability claims, and how receptive beauty product shoppers in Southeast Asia are.
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AVIA
Industry conference reveals India’s video market has grown 37% in the past year
Posted on May 4, 2022
by MARKETECH APAC
The  Indian video market grew 37% in the past year and stood now at U$S3.8 billion, according to the Future of Video India virtual conference.
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Indonesians willing to switch to higher-priced eco-labelled products
Indonesians willing to switch to higher-priced eco-labelled products
Posted on April 25, 2022
by Teddy Cambosa
Indonesian consumers are willing to accept more than 80% higher prices for eco-labelled food items such as milk, rice, coffee, and tea, compared to other product categories.
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Report
Study finds majority of int’l buyers turned to virtual fairs for sourcing needs amid pandemic
Posted on April 20, 2022
by MARKETECH APAC
The survey also showed that buyers who prefer hybrid fairs were more likely to register a higher average spend per order.
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