Tag: Consumer Insights
Three in five consumers in Indonesia are planning to spend more than Rp 3 million+ on Ramadan shopping this year, a research report by InMobi and Glance revealed.
According to the report, the concept of creating value for Filipino gamers is crucial because when they do spend on microtransactions, the reasons are value-specific, e.g. when there is a sale (50%), in-game power-ups (36%), gifts (31%), a treat for oneself or someone else (31%), and limited-time release...
Around 79% of consumers in APAC are influenced by non-promotional content that shows a product’s value rather than discounts, a report from TikTok revealed.
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
Around 51% of Singaporean respondents said they would consider grocery delivery via food delivery apps over going to the supermarket to save time shopping, a survey commissioned by Deliveroo revealed.
With a 30.2% WOM exposure score, the nature-themed retail complex Changi Airport Jewel is Singapore’s most talked-about retail and leisure space over the month of November, data from YouGov BrandIndex revealed.
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
Around 35%, or more than a third, of Singaporean consumers are members of at least one hotel loyalty programme, a survey from YouGov revealed.
The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.
A total of 8 in 10 Southeast Asians are purposely waiting for Black Friday to fulfil their annual wish lists, a report from Milieu Insight revealed.
