Tag: China
China – Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations as it accelerates its international expansion. The remit, led by Ogilvy China in coordination with local market teams, covers Europe, Latin America, the Middle East & Africa, and...
Hong Kong – Asahi Super Dry has launched a new campaign featuring Ryusei Yokohama to mark the latest evolution of its Dry Crystal beer, which now offers zero-sugar variants in Hong Kong and the Chinese mainland and a low-sugar option in Taiwan. The campaign is led by a new promotional film shot in Japan...
![[Collaboration] Hisense x TDWP](https://marketech-apac.com/wp-content/uploads/2026/05/Collaboration-Hisense-x-TDWP.jpg)
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
China – WPP Media, the global media collective of WPP, has appointed Tina Chen as chief executive officer for its China operations. Chen brings experience spanning corporate strategy and innovation, consumer insights, market intelligence, data and analytics, media and marketing, as well as e-commerce...
China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region. Lee brings more than two decades of experience in the public relations industry....
China – Centurium Capital Partners, the lead investor in Luckin Coffee, is reportedly in advanced talks to acquire Nestlé’s Blue Bottle Coffee brand. According to a Bloomberg report citing anonymous sources familiar with the matter, Centurium Capital is finalising the deal with the coffee roaster and...
Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start of the Year of the Horse. The display featured around 1,000 drones forming a sequence of images associated with the brand. The formations began with...
