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Tag: China

[Collaboration] Hisense x TDWP
Hisense courts fashion elite with Devil Wears Prada 2 push
Posted on May 5, 2026
by Sharona Nicole Semilla
Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as it looks to sharpen its premium pitch across Asia. Hisense’s RGB MiniLED screens are worked into the fictional Runway offices, a deliberate nod to one of cinema’s...
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Publicis Luxe Marc Leclerc main
Publicis Groupe strengthens China luxury push with expanded ‘Publicis Luxe’ unit, names Marc Leclerc as head
Posted on March 31, 2026
by Aliza Carmona
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
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OldTown White Coffee expands Hot & Cold range across Asia in new integrated campaign
OldTown White Coffee expands Hot & Cold range across Asia in new integrated campaign
Posted on March 24, 2026
by Teddy Cambosa
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
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0317 Clear Oracle RBR
CLEAR spotlights ‘helmet hair’ with Oracle Red Bull Racing during Shanghai Grand Prix weekend
Posted on March 17, 2026
by Melissa Reyes
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city.  The activation in Shanghai provided...
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Tina Chen WPP Meia China CEO
Tina Chen joins WPP Media as CEO for China, succeeding Rupert McPetrie
Posted on March 12, 2026
by Aliza Carmona
China – WPP Media, the global media collective of WPP, has appointed Tina Chen as chief executive officer for its China operations. Chen brings experience spanning corporate strategy and innovation, consumer insights, market intelligence, data and analytics, media and marketing, as well as e-commerce...
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Kitty Lee Media outreach newswire appointment
PR veteran Kitty Lee named managing partner for Greater China at Media OutReach Newswire
Posted on March 11, 2026
by Aliza Carmona
China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region. Lee brings more than two decades of experience in the public relations industry....
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centurium capital blue bottle coffee acquisition
Centurium Capital reportedly set to buy global Blue Bottle Coffee stores from Nestlé
Posted on March 6, 2026
by Aliza Carmona
China – Centurium Capital Partners, the lead investor in Luckin Coffee, is reportedly in advanced talks to acquire Nestlé’s Blue Bottle Coffee brand. According to a Bloomberg report citing anonymous sources familiar with the matter, Centurium Capital is finalising the deal with the coffee roaster and...
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ralph lauren drone show sky 2026 year of the horse
Ralph Lauren brings 1,000 drones to Shenzhen skies in Lunar New Year celebration
Posted on February 17, 2026
by Aliza Carmona
Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start of the Year of the Horse. The display featured around 1,000 drones forming a sequence of images associated with the brand. The formations began with...
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iqiyi iqiyi land launch china main
iQIYI debuts tech-driven indoor theme park in Yangzhou
Posted on February 10, 2026
by Aliza Carmona
China – Entertainment and streaming powerhouse iQIYI has debuted iQIYI LAND in Yangzhou, its first global offline theme park, where fans can experience popular dramas and characters in real life. Covering roughly 10,000 square metres, iQIYI LAND features a compact indoor design that allows for year-round...
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PR image
UFC GYM enters mainland China amid demand for fitness services
Posted on February 6, 2026
by Melissa Reyes
Beijing, China – Mixed martial arts gym UFC GYM has announced its expansion into mainland China, marking a significant milestone in the fitness brand’s global growth strategy. UFC GYM is known for incorporating a range of training disciplines into its programmes, including mixed martial arts, high-intensity...
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