Tag: China
Hong Kong – In celebration of the Year of the Horse, Asahi Super Dry has unveiled limited-edition Lunar New Year cans featuring the distinctive linework of modern Japanese artist Yuichi Yokoyama. The Yuichi Yokoyama–designed cans reinterpret traditional Lunar New Year symbols through the artist’s graphic,...
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
China –Disruptive innovation and cultural fluency are emerging as key drivers behind the global rise of Chinese brands, according to a new whitepaper examining how a new wave of companies is breaking category norms and expanding internationally. The report was released by TBWA – The Disruption Company...
Shanghai, China – Odd Assembly launches its first self-initiated campaign, ‘Funny Business’, marking a new chapter in its expansion into China as a global creative company. The campaign signals how Odd Assembly thinks and operates as it grows internationally. While self-initiated campaigns are rare in...
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
China – IKEA will close seven of its physical stores across major Chinese cities as part of a strategic revamp aimed at driving long-term, sustainable growth in the country. According to China Daily, the closures include stores in Shanghai’s Baoshan district, Guangzhou’s Panyu district, and...
The partnership has been positioned as a platform for testing and refining large-scale brand collaborations that combine audience targeting, rapid execution, and cultural relevance.
The move follows extended discussions with the Chinese government and the Chinese embassy in Canberra, according to the company.
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
China – Manner Coffee, the popular Chinese coffee chain from Shanghai, is reportedly considering an initial public offering in Hong Kong as soon as next year, reviving expectations of a listing first discussed in 2021. Bloomberg, citing people with knowledge of the matter, reported that the company has...
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