Tag: Chief Marketing Officer

Singapore – Integral Ad Science (IAS) has appointed Khurrum Malik, the former head of global business marketing at Spotify, as its new chief marketing officer. In his new role, Malik will accelerate the market growth initiatives for IAS and lead its global marketing strategy.

During his previous stint at Spotify, he led the business marketing, creative, product marketing, measurement, and analytics teams within Spotify’s advertising business. He was also previously the CMO of Compass, a real estate technology platform, and was head of product marketing at Meta.

Speaking on his new role, he said, “IAS has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure global marketers, publishers, and media platforms understand how best to leverage our technology and insights to activate brand-safe and ROI-driven campaigns.”

Meanwhile, Yannis Dosios, chief commercial officer at IAS, commented, “Khurrum’s impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition. We are excited for him to lead the marketing effort for IAS.”

Malik’s appointment comes a month after Integral Ad Science was tapped by streaming giant Netflix–alongside DoubleVerify–to verify the viewability and traffic validity of their ads starting in Q1 2023.

Massachusetts, United States – Tripadvisor, a travel guidance platform, has named John Borris, a veteran of the technology, travel, and hospitality industries, as its new chief marketing officer, taking on the responsibility for heading the platform’s B2C and B2B marketing strategy and execution.

Boris will be focusing on developing a comprehensive strategy for driving customer acquisition and engagement, marketing efficiency, brand reach and resonance, partnerships, and expanding the international customer opportunity.

On his new role as the company’s new CMO, Boris said, “I am truly honoured to join this company and humbled to be given the responsibility to continue to make an iconic and industry-leading brand like Tripadvisor essential to the hundreds of millions of travellers around the globe using our products and services to plan their next trip. As we look to the future of all our brands across the company, we will leverage the return of global demand to make the experience of travel and dining more meaningful and memorable for those taking their next holiday or vacation.”

Boris has held a number of c-suite and executive leadership positions throughout his career. He was instrumental in Shutterfly, an Internet-based social expression and personal publishing company, to its growth and transformation into an industry leader as its chief marketing officer. 

Within his experience, Boris also oversaw Zagat, a restaurant discovery platform, to its digital transformation in web, mobile, and subscription, as its senior vice president of marketing, enabling the company to become the omni-channel leader in restaurant reviews and ratings. He has also held a number of senior operational positions. Boris became the CEO of IfOnly, a bespoke experience marketplace acquired by Mastercard in 2019.

Boris will be reporting directly to Matt Goldberg, CEO of Tripadvisor, Inc. 

Goldberg said, “I’m excited to have John join Tripadvisor as our Chief Marketing Officer, knowing he will put the needs of travellers and our partners at the heart of everything we do. John has a demonstrated track record building global brands and this company will benefit from his deep experience in e-commerce, travel and hospitality. Most importantly, John is passionate about Tripadvisor given the global strength of our brand, our wealth of data, depth of content, and the innovative products and services we provide the travellers, experience-seekers, diners and partners we serve.”

Australia – Non-profit research-based media outlet The Conversation has appointed Margy Vary as its new chief marketing officer for Australia and New Zealand. Prior to that role, she was working for a consultant for the company.

In her new role, Vary will be leading the publication’s marketing and reader revenue strategy in the region, and will be reporting to editor Misha Ketchell.

In addition, the role includes responsibility for driving audience growth, digital engagement, customer experience, as well as leading The Conversation’s donations strategy.

She was previously the marketing director of Guardian Australia, where she overlooked the local marketing and comms strategy during a period of rapid audience growth and development of the successful reader revenue strategy. She also has 20 years of experience in advertising and marketing, including launching Virgin Atlantic in Australia and developing creative campaigns at Host in Australia and Lowe in London.

Speaking on her new role, she said, “The Conversation has the best business model for sustaining public interest journalism, as a charity that’s not dependent on advertising revenue. I’m excited to join a team of experts with a culture of collaboration that is ideally suited to the challenges of these times, when the future of public interest journalism is under threat and Australians are more than ever crying out for facts over opinions and expertise over agendas.”

Meanwhile, Ketchell commented, “It’s the perfect time to welcome Margy to The Conversation. With so much disruption in public interest journalism and so many new developments in reader revenue happening around the world, her expertise will ensure The Conversation stays ahead of the game.” 

She added, “Margy’s track record in converting audience relationships into reliable and sustainable revenue streams will ensure we remain self-sufficient and not susceptible to the politics of funding. Margy brings a track record in creative, purpose-driven marketing that will be a huge asset in helping to differentiate the Conversation’s fact-based news by experts, which is needed now more than ever.”

Lisa Watts, CEO at The Conversation Media Group, said, “In 10 years we’ve gone from being a small startup to a global network with millions of monthly readers, and since COVID-19 The Conversation’s audience has doubled as people turn to experts for information they can trust. As an NFP our work is free to read and free to republish but we rely on support from donors and readers, and this role helps keep our work free and available to everyone. Margy is a great addition to the team, she brings deep expertise and we’re all very excited to work with her.”

Australia – Manisha Seewal, the chief marketing officer of Gumtree Australia, CarsGuide, and Autotrader Group Australia, has decided to leave her positions in all three companies, as she moves back home to Singapore.

In a LinkedIn post, Seewal reflected on her time spearheading the marketing function for 3 brands with a special focus on sustainability and automotive. 

Seewal shared that she has learnt a lot alongside some of the smartest colleagues in business and will take to heart the leadership values of being passionate and courageous while being empathetic and adaptable for her next adventure. 

“Now with the sale of the business being concluded, Gumtree is in very good hands of The Market Herald leadership team. I am confident that they will bring the business to greater heights,” she said.

In MARKETECH APAC’s recent Empowered Women Series last March 2022, we featured Seewal and her marketing journey and experience in overcoming preconceptions about all women working in the automotive industry.

Singapore – Rokas Sidlauskas, formerly affiliated with Hello Health Group, joins the leadership roster of loyalty platform Society Pass as its chief marketing officer. 

Prior to joining Society Pass, Sidlauskas held several roles at Hello Health Group, including leading its corporate development and handling the roles of head of product business solutions and head of branded services. He spent over two years at said company.

Sidlauskas was also the co-founder of digital marketing agency Lion&Lion and served as its vice president for business development from 2013 before moving to Australian social commerce company ENSOGO in 2014 as its vice president for sales.

Following the closure of ENSOGO’s Southeast Asian operations in 2016, Sidlauskas moved to gym-sharing platform start-up Passport Asia as its vice president for international business development. He then moved to fitness company CMG.ASIA as a director and venture lead, and served there for over two years. Lastly, he served as the chief executive officer and co-founder of home-based healthcare solution company GO.CARE.

Sidlauskas’ recent leadership announcement comes on top of its numerous acquisitions in Southeast Asia, including Philippine delivery platforms Mangan and Pushkart.ph, Thailand-based Thoughtful Media, and Vietnam-based delivery service Handycart under Dream Space.

Singapore – Ogilvy today announced new senior leadership appointments in Asia, including B. Ramanathan (Ram)’s nomination as chief marketing officer for and Janet Tsai’s promotion as chief communications officer. 

Through the appointments, both appointees will work hand in hand to strengthen Ogilvy’s position as a creative partner for growth, developing and promoting new modern offerings across Ogilvy’s five business units across content, data and technology.

In his new function, Ram will lead Ogilvy’s go-to-market approach in Asia, responsible for accelerating marketing and new business efforts. An agency veteran of 22 years, Ram most recently served in a dual position as chief executive officer for Ogilvy Indonesia and Bates CHI & Partners Indonesia.

Following Ram’s regional promotion, Ogilvy’s operations in Indonesia will now be led by Sieg Penaverde, who previously assumed the chief operating officer role in the country. 

Meanwhile, Tsai’s appointment is added to her existing role as VP for marketing and communications for Ogilvy China and global lead for Ogilvy’s Outbound Practice. In the added role, she will work closely with Ram to elevate Ogilvy’s reputation, promote new offering and services, and showcase the impact of borderless creativity to drive Ogilvy’s clients business growth. 

Tsai is a seasoned leader with PR, brand building, crisis management and integrated content planning experience across a number of industries including technology, finance, auto, entertainment, fashion and luxury.

Kent Wertime, chief executive officer for Ogilvy Asia, said, “Ram has been a terrific leader for our business in Indonesia. He has a huge heart for our clients, for our staff, and for the work we do to help grow our brands make an impact in the world. We are incredibly excited to have Ram at the helm of our marketing and growth function to help our clients push boundaries and make the most of the opportunities in this part of the world.”

Meanwhile, Chris Reitermann, chief executive for Ogilvy Asia and Greater China, commented, “Janet has played an instrumental role in leading corporate communications in China in addition to her client-facing duties for our China Outbound Practice. Her strong expertise and performance in China made her a natural candidate to take the reins of our regional communications as we enter a new exciting growth phase.” 

Australia – Big Red Group, an ANZ experience marketplace, has appointed Paul Connell as its newest chief marketing officer, where he will be leading the business through the next stage of growth.

He will be based at Big Red Group headquarters in Sydney and focus on delivering impact across the group and its stable of experience brands including RedBalloon, Adrenaline, Experience Oz, Local Agent and Lime&Tonic. 

The group is currently working through an incredible digital transformation, and with the reopening of Australia, is excited about the next chapter of the travel and tourism industry, and how they can support their thousands of experience providers across Australia and New Zealand with their scale, expert marketing and state-of-the-art technology solutions.

He was recently the CMO at Naked Wines, where he helped build teams and ideas to transform the brand’s growth and bring positive disruption to the wine industry.

Speaking on his appointment, he said, “Since the formation of Big Red Group, I have watched the team go from strength-to-strength across the experience marketplace, as they encourage Aussies and Kiwis to create memories, over choosing material possessions & endless stuff. I’m incredibly passionate about businesses, brands and people’s ability to do great by doing good, so this role is a gift – with a huge opportunity, not just to to shift the way people experience life but also to deepen our partnership and impact with our thousands of experience providers at such a key moment in time for the tourism and travel industry. 

He added, “It is so rare to find a company that is truly purpose led, has big ambitions for growth and – being a privately owned Australian business – the backing and autonomy to make it happen. I’m excited to be joining the team and can’t wait to get going.”

Meanwhile, David Anderson, co-founder and CEO at Big Red Group, commented, “We’ve been hard at work for the past five years enabling the experience market’s growth, and we’re excited by the momentum behind our business, and the broader industry. Following significant fivefold growth, we are at a watershed moment in the company’s growth that requires the stewardship and experience that Paul brings in scaling from an already large market leading position to winning on a global scale.” 

He added, “We’re thrilled to welcome Paul to the team, leveraging his rich experience to help craft the story and strategy for all our brands during this pivotal moment.”

New York, USA – Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has announced the appointment of Astha Malik as its new chief marketing officer, effective 27 June. Malik joins Braze following the retirement of former CMO Sara Spivey, earlier this month. She will be reporting to co-founder and CEO Bill Magnuson and will join the executive leadership team at Braze and will oversee all global marketing functions.

A tech industry veteran, Malik brings more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. Most recently, Malik served as chief operating officer of VTEX, where she oversaw the company’s global go-to-market strategy and operations, global marketing, global enablement, growth people operations and strategic alliances. Throughout her career she has also held leadership positions across a number of premier technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty.

Malik also serves as a board member for software companies Greenhouse and Everlaw. She is also an active advocate for diversity and leadership and has received the Stevie Award for Female Executive of the Year as well as the Business Leadership Award from the National Diversity Council.

In her appointment, Malik said,“I’m thrilled to be joining the Braze team and to lead marketing for a brand trusted by marketers at customer-centric companies around the world.” 

Malik added, “There’s so much opportunity ahead for Braze to keep shaping the future of customer engagement through its growing community of marketers, developers, and customer engagement teams. I look forward to joining the talented team and accelerating the momentum in the company’s next growth phase.”

Magnuson said, “Astha brings an exciting array of experience, perspective, and talent to our leadership team.”

“She has a proven track record of growing global, leading, technology companies and building top-performing teams. Her addition to Braze will be instrumental as we continue our next phase of growth as a public company,” Magnuzon added.

Washington, USA – Remitly Global Inc., a digital financial services provider for immigrants and their families in over 160 countries around the world, has announced the appointment of Rina Hahn as chief marketing officer (CMO).

Hahn came to Remitly from Blue Nile, an online retailer of certified diamonds, engagement rings, and fine jewellery, where she served in a variety of roles, including as the director of acquisition, overseeing global marketing for the company. She joined Remitly as the director of digital marketing before moving to drive customer acquisition as the vice president of growth. Hahn led marketing activities that saw active customers grow 42 percent year-over-year in Q1 of 2022. Since joining Remitly, Hahn has been a key contributor to the company’s growth and has helped deliver on its long-term vision to be the most trusted financial services provider for immigrants and their families around the world.

In her appointment, Hahn said, “Since my first day at Remitly, I have been inspired and driven to uphold our brand promise to our customers.”

Hahn added, “Given the success and scale that we’ve achieved, it still feels like we are just getting started. I am as energised by this opportunity today as I was when I walked in the doors at Remitly. We have a great team, a meaningful vision, and a real opportunity to improve the lives of hundreds of millions of immigrants everywhere.”

Meanwhile, Matt Oppenheimer, co-founder and CEO, Remitly, commented, “Rina has been an integral part of our growth since she joined our Marketing Team in 2018.” 

“Rina’s dedication to our mission to help solve these problems for our customers has been inspiring. Her stewardship over our customer acquisition and brand development has Remitly well positioned to capture our growth milestones along with a focus on continuously improving marketing efficiency. I am so excited to have her on our executive team for her energy, her leadership, and her commitment to help improve the lives of our customers and their families back home,” Oppenheimer adds.

Rob Singer, Remitly’s previous CMO, will continue to serve in an advisory role through September 2022 to support a smooth transition.

Toronto, Canada – Global independent programmatic digital out of home (DOOH) ad tech company Hivestack has announced the appointment of Kira LeBlanc as its newest global chief marketing officer, effective 1 April this year and will be responsible for leading the team responsible for the company’s global marketing across all of its over 25 markets.

LeBlanc will report directly to Andreas Soupliotis, co-founder and CEO of Hivestack, working closely with the C-suite team at Hivestack. She will lead and scale the global marketing team that includes digital marketing, product marketing, content, communications, localization, creative as well as the regional marketing leads across EMEA, the Americas and APAC.

She first joined Hivestack in early 2021 when the company announced its global expansion and has since expanded her role to VP of global marketing. Prior to Hivestack, LeBlanc held positions at globally scaled organisations such as AOL, Oath, Verizon Media (now Yahoo) and several other digital media companies, along with her former work as a consultant supporting small and medium businesses and start-ups working on digital transformation.

According to Hivestack, continued development of the global Hivestack brand and operations will be a crucial part of the role but it will also be expected that the CMO brings a wealth of experience working with international markets which require a focus on building localised, relevant and authentic narratives.

Speaking about her appointment, she said, “It’s an honour to become a member of such a high performance C-Suite team. Leading Hivetsack’s marketing and brand strategy during such a transformative time for our industry is an incredible opportunity. As Global CMO I look forward to delivering across several key priorities, including driving meaningful connections with DOOH publishers to ensure they benefit from programmatic monetization via our SSP/Exchange and ensuring they understand how they can maximise yield across programmatic and direct sales channels via the Hivestack Ad Server and our recently announced Yield Optimization solution.”

She added, “On the other side, I will seek to evangelise to global agency and brand partners that they can plan, activate and measure DOOH globally with great precision via our state-of-the art, audience-driven DSP, or by working with our brilliant omni-channel DSP partners. Put succinctly, I am thrilled to help shape the future of programmatic DOOH as Hivestack’s global CMO.”

Meanwhile, Soupliotis shared, “I am so very thrilled to offer the well-deserved appointment of Global Chief Marketing Officer to Kira. Kira has demonstrated a unique ability to dig deep into the business while maintaining a prudent peripheral view of the industry. Since joining Hivestack last year, she has played an integral role in supporting the growth of our global operations and business development, building out our multi-language digital and social media ecosystem, growing our team and the necessary infrastructure for our marketing operations across countless new markets.” 

He added, “Her commitment to authenticity and detail is unparalleled which has allowed for her to execute both a global and local strategy without losing the important nuances of each. I am thrilled to have her join the C-Suite at Hivestack alongside our talented global leadership team.”