Tag: Australia

Australia – JCDecaux has introduced a new way for advertisers to measure and reduce campaign carbon emissions with ready-made lower-emission programmatic networks powered by Scope3. These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.

SBS, through its media agency Hearts & Science, is the first client to take advantage of this new offering to promote the third season of Alone Australia. As a leader in sustainability within the Australian media industry, SBS has already achieved Net Zero for its direct emissions and is actively working towards reducing its Scope 3 emissions across its supply chain.

JCDecaux has been working with Scope3 to develop an industry-first methodology that enables advertisers to measure and reduce the carbon footprint of their out-of-home media activity. Out-of-home is the lowest-emission media channel available, proven to be four times more energy efficient than BVOD.

Brad Palmer, national programmatic director at JCDecaux, said, “Understanding and reducing carbon emissions can be daunting for advertisers, so we’ve made it simple. Our ready-made, lower-emission programmatic packages take the guesswork out of sustainable media buying, giving brands a straightforward way to reduce their impact while still reaching the right audiences effectively.”

Meanwhile, Uma Oldham, head of marketing and media at SBS, commented, “SBS is dedicated to innovative and responsible marketing strategies. We have done a lot of work to ensure we are at the forefront of decarbonising our operations. Access to clear emissions data, through a product such as this, means we can plan campaigns with greater accountability, helping us stay on track with our sustainability commitments.”

Lastly, Ashley Wong, chief digital & innovation officer at Hearts & Science, stated, “As a foundation supporter of Ad Net Zero we are committed to accelerating the decarbonisation of Australia’s advertising and marketing sector. Reducing emissions in media planning can often be complex, however JCDecaux’s programmatic packages provide a simple, measurable way for advertisers to make lower-carbon choices without adding complexity to the buying process. For Alone Australia, we selected JCDecaux’s Large Format network because it offers a seamless way to meet SBS’s sustainability goals while ensuring strong campaign reach.”

Australia – Vaseline has launched a TikTok short film campaign with creator agency Amplify, enlisting emerging filmmakers from Australia and South Korea to showcase its lip care range in fun, unexpected ways.

The short film campaign follows characters in unexpected, extreme scenarios—like being trapped in a freezing jail cell or inflating 1,000 balloons—integrating Vaseline’s lip care range as part of the narrative.

The campaign features creators Mon & Han and Molly McCrann from Australia, alongside videographer YCN and duo Jin and Hattie from South Korea. Each brings a distinct storytelling style, using creativity and humour to highlight Vaseline’s lip care benefits in unexpected ways.

In just 48 hours, the short films have amassed over 300,000 organic views, highlighting the power of creative content to engage audiences beyond the brand’s existing reach. 

Rolled out like a drama series, the campaign includes teasers, short films, behind-the-scenes clips, and reaction videos. Updates can be found on the @VaselineANZ and @Vaseline_Korea TikTok profiles.

Hayley Adams, group operations and growth manager at Amplify, shared, “This campaign has been about creating stories that resonate rather than just showcasing a product. Working with Vaseline to bring fresh creative perspectives to life has been a rewarding process, and we’re excited to see how audiences respond.”

Beyond the short films, Vaseline is also supporting emerging talent through a film school initiative in Australia. The grant-funded competition selected Emma Smith and Damon van der Schuit, filmmakers and actors from Alice Springs, as winners, with their short film now in production. Sydney filmmaker Lara Brighton received an honourable mention for her playful, pop culture-inspired entry. The initiative further underscores the campaign’s focus on fostering creativity and storytelling.

Hui Su Li, assistant skin care manager at Unilever International, commented, “Audiences are looking for entertainment, not ads. This campaign has been an exciting opportunity to showcase our lip care range in novel, engaging ways. The process of co-creating with film producers, creators and creative minds from TikTok and Amplify has been extremely synergistic, and we’re looking forward to seeing how audiences connect and engage with these stories.”

Australia – Philips has recently tapped Australian sports star Isaac Heeny in a new campaign to encourage Australians to rethink their everyday water choices and embrace filtration solutions which reduce the consumption of harmful contaminants and single-use plastic.

The partnership introduces Philips’ innovative approach to water filtration, combining premium technology with environmental consciousness. Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.

Speaking on his involvement in the campaign, Isaac said, “As an athlete, I know that what you put into your body matters – especially water. I’m excited to partner with Philips because they’re offering Australians a smarter way to think and feel about their daily water consumption. Their filtration technology isn’t just about better-tasting water – it’s about making a positive choice for our health and the environment.”

Said campaign aims to promote Philips’ new Powered Pitchers with PFAS Pro filter (available July onwards), which are certified to NSF standards for the removal of over 50 contaminants, including chlorine, metals, pesticides, herbicides, pharmaceuticals, chemicals (PFAS), microplastics and other harmful substances that can affect water quality and taste.

Moreover, the brand notes that its water filtration range offers a sustainable alternative to single-use plastic bottles, while providing premium filtered water with options for instantly chilled or boiling hot water at the touch of a button.

“Making the switch to filtered water is about taking control of your daily water choices. The convenience of having premium filtered water at home, combined with knowing you’re helping reduce plastic waste, makes it an easy decision,” Isaac added.

Meanwhile, Peter Bosscher, founder of Bosscher Commercial Management Solutions and exclusive agent for Philips Water in Australia and New Zealand, emphasised the significance of the partnership.

“Isaac Heeney embodies the values of excellence and healthy living that align perfectly with our brand. His authentic approach to health and well-being resonates strongly with our target market – consumers increasingly conscious about water quality and environmental sustainability,” he said.

Australia – Global sports, music, and entertainment company, Wasserman, has appointed Peter Jarmain as vice president to lead Wasserman Live, its dedicated branding and signage, custom fabrication, live event production and experiential operations division across Australia and APAC. 

The strategic hire will strengthen the company’s presence as Wasserman has been operating and bringing global clients to market since 2006, servicing partners in both Australia and New Zealand across marketing and live events, talent representation and sales. 

Jarmain has enjoyed a distinguished career in the Australian sports market, spanning senior roles at the National Rugby League, Foxtel, Football Australia, and the NYSE-listed Alta Global Group. Across these roles, he has spearheaded sports marketing, sponsorship strategy, global expansion, and consumer engagement initiatives. 

Speaking on his appointment, Jarmain said, “It’s an honour to become part of a global sport, music and entertainment heavyweight such as Wasserman, and what a time to join the business. Over the next decade, Australia will be the go-to destination for the world’s most prestigious sporting events, and I am excited to see how we can ensure Wasserman is at the very centre of it all.”

Meanwhile, Alastair Bewick, group managing director at Wasserman Live, commented, “As we approach an unforgettable decade of sport in Australia and New Zealand, we are delighted to have brought Peter on board to help capitalise on the opportunity that lies ahead. Peter has an in-depth understanding of the region’s sporting landscape and leaning on his expertise, we are looking forward to a period of sustained growth in market for both Wasserman Live and the Wasserman business at large.” 

The move forms part of a broader strategy to further expand Wasserman’s 360° service offering in the region, including an increased presence for its women-focused, global impact and advisory business, The Collective. Thayer Lavielle, Managing Director, The Collective, was in market last week speaking at SportNXT Melbourne 2025 and convening industry leaders, while continuing to champion investment into women around the world. 

Australia – National hardware chain Bunnings has launched its dedicated retail media network, ‘Hammer Media’, offering suppliers and advertisers expanded opportunities to reach millions of customers in-store and online. 

The offering is designed to allow for brands, both retail and trade, to develop deeper connections with Bunnings customers at each step of the shopping journey, leading to more informed purchasing decisions. 

Through its omnichannel approach, Hammer Media will give suppliers access to more than 14 million website visitors monthly, in addition to in-store customers, social media followers and the number one home and lifestyle print publication, Bunnings Warehouse magazine.

Hammer Media will streamline messaging and enhance brand awareness across Bunnings channels such as social media, website, in-store radio, eDMs and in-store screens. As part of the network launch, 300 digital screens have been installed across 150 stores. 

Following trials, Bunnings suppliers have been invited to opt-in to the retail media program, with the first round of advertising in market.

Justine Mills, general manager of marketing at Bunnings, said, “The launch of Hammer Media represents a significant step forward in our commitment to innovation and growth in both digital and retail media.  Take-up and results from trials in Victoria and New South Wales are very encouraging for the future success of the network and returns for our advertising partners.”

It is worth noting that this is the latest brand in Australia to explore retail media opportunities, with Australia Post and Petbarn both tapping oOh!Media to launch their respective retail media networks at a national level.

Australia – Following a highly competitive pitch, Initiative has been appointed media agency of record for healthcare company, Aspen Pharmacare Australia, working across its brand portfolio of well-known consumer healthcare brands such as Maltofer, Coloxyl, Ural and Dymadon.

Already considered one of Australia’s largest consumer healthcare companies, Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.

Jo McAlister, CEO at Initiative said Aspen Australia’s entrepreneurial spirit aligns perfectly with Initiative’s culture and people and already the collaboration between the teams is evident.

“Aspen Pharmacare operates with a core mantra to provide all Australians with access to a great range of high-quality healthcare products.  We are motivated to utilise our industry-leading tools to create new thinking and develop effective campaigns that are a cut above their competitors and will help the company achieve its growth goals,” they said.

McAlister continued, “We look forward to elevating the company as it enters a new evolution of growth.”

Meanwhile, Alison Holland, head of consumer OTC at Aspen Pharmacare commented, “We are thrilled to partner with Initiative to enhance our consumer engagement and drive impactful connections in the healthcare space. This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.”

“We look forward to exciting times ahead as Aspen Pharmacare benefits from the fresh, exciting media thinking Initiative is renowned for,” she concluded.

The transition is already underway with the partnership live from April 1.  The first work will be in market Q3.

Australia – Nine has been appointed by Warner Bros. Discovery (WBD) as Max’s exclusive sales partner to commercially maximise its ad-supported Basic With Ads tier. This comes ahead of the streaming platform’s anticipated launch in Australia on March 31.

Leveraging Nine’s cutting-edge technology, Max will play a pivotal role in Nine’s digital video offering for advertisers, represented nationwide by Nine Sales.

With the addition of 9Now and Stan Sport, Nine’s partnership with WBD significantly expands its audience reach across the leading Subscription Video On Demand (SVOD) and Broadcast Video On Demand (BVOD) sectors.

Built on Max’s extensive library of premium content, this inventory will be integral to Nine’s high-value revenue strategy, led by Powered (premium integrated sales and strategy). Meanwhile, Nine’s Centre of Digital Excellence (encompassing digital solutions, data, product, and programmatic) will underpin the overall sales approach.

This collaboration enables Nine to provide agencies and clients with seamless and innovative advertising solutions across SVOD and BVOD platforms, ultimately driving stronger business outcomes for advertisers.

Michael Brooks, general manager for ANZ at Warner Bros. Discovery, said, “This is the first time WBD’s premium slate of content has existed in one place in Australia. Launching Max with an ad-supported tier creates a compelling offer for viewers and advertisers alike, while partnering with Nine allows us to tap into their deep experience, strong relationships and proven capabilities.”

Meanwhile, Matt James, acting chief sales officer at Nine, commented, “The combination of Max’s amazing content and world-leading advertising products with Nine’s local expertise, sales infrastructure and scale is a unique opportunity for clients in this country. This relationship with WBD will accelerate our strategy into the digital video market and offer clients better return on investment.”

It is worth noting that WBD recently appointed Foxtel Group as its launch partner for Max in Australia, wherein Max’s expanded content offering will be available to Foxtel’s 1.4m residential subscribers at no additional cost to their Foxtel subscription. It had also recently tapped Special Group and EssenceMediacom for their creative and media mandate respectively–both related to Max’s launch in Australia.

Australia – With the arrival of the Hot Honey Sauce on the menu of Macca’s, the global fast-food chain has launched a new distinct and delicious campaign as well as a t-shirt collab to encourage Aussies to ‘embrace the drip’.

Drawing on the modern cultural meaning of ‘drip’—which refers to stylish clothing—while also playing on its literal connection to the gooey Hot Honey sauce, Macca’s has partnered with the hottest Australian streetwear brand Culture Kings, to create a Hot Honey range inspired tee. Fans can buy the tees at Culture Kings Melbourne and online from Wednesday 19 March until they sell out, at which point the only way to get the custom drip is by ordering Hot Honey via the MyMacca’s app. 

It kicked off on Monday 17 March, when the collab was announced to fans along with a teaser to build hype, with Macca’s and Culture Kings dripping out their Instagram feeds, in the Hozier Lane store in Melbourne, and digital out-of-home placements. 

The fully integrated campaign–done alongside DDB Sydney–now hits screens, billboards, social feeds and more from today. With a sneaker drop-style launch event on Saturday 22 March at Culture Kings’ flagship store in Hozier Lane, fans can customise their t-shirt to make their drip even more one-of-a-kind. 

Amanda Nakad, marketing director of menu and brand for McDonald’s Australia, said, “You asked. We listened. Macca’s has seen more and more demand for chicken and we are always looking for ways to grow our range, so we can continue offering our customers even more choice when it comes to chicken. 

She added, “Macca’s runs have never been sweeter and we know when a new range drops, you and your crew are on your way. Our new Hot Honey range is a little sweet and a little sticky but will have you willing to risk it all, so our advice is – embrace the drip.” 

Meanwhile, Jack Nunn, Creative Partner at DDB Sydney, commented, “We borrowed from sneaker drop culture in how the campaign shows up and feels. It’s exciting and really fresh. Plus, I’m pretty keen to see Grimace rock one of the tees, I reckon he could pull it off.”

Australia – Post-production house Heckler has named Steven Marolho as its managing director and executive producer. The appointment is effective immediately.

Marolho brings over two decades of experience in entertainment and advertising production, having held senior leadership roles at Technicolor, Moving Picture Company, and Digital Domain. Marolho worked across various markets including Australia, the United Kingdom, Greater China, and the United States.

Having worked with renowned production networks, Marolho has spearheaded business growth, talent development, and creative innovation. He leveraged his expertise in visual effects, post and live-action production, generative artificial intelligence, and immersive technology.

With his skills, he is set to contribute to Heckler’s success, positioning it as a leader in the industry.

Marolho commented, “Jamie Watson, Will Alexander and I all started in the industry over two decades ago, and I’ve always admired their passion for creative excellence and the incredible culture they’ve built as co-founders of Heckler. What drives me—at my core—is the people, both across the team and our clients.

“Having worked with Heckler on numerous projects, I’ve seen firsthand their commitment to innovation, collaboration, and craft. Stepping into this role is both an exciting opportunity and a natural progression, and I look forward to working alongside the leadership team to continue expanding Heckler’s global presence and fostering the culture that makes this company so special,” Marolho added.

Will Alexander, Heckler co-founder and CEO, said, “Steven is a strategic leader with a strong track record in team building and execution. Jamie and I have known Steve personally for over 20 years and have a huge amount of respect for him as a leader in our industry. We share a deep belief in the power of human capital and the paramount importance of culture in a growing creative network.”

“His expertise, particularly in managing studios across key global markets, will be instrumental as we expand Heckler’s footprint in Asia and the Middle East. His ability to navigate emerging technologies while delivering client-focused solutions makes him a rare and valuable addition to our team. We couldn’t be more excited to welcome him on board,” Alexander added.

Australia – Australian lifestyle brand, P.E Nation has appointed WiredCo. to manage their global end-to-end affiliate marketing, across Australia, US and UK.

Appointed to deliver business growth through Wired’s proprietary ‘Brandformance’ approach, the agency will use the full funnel capabilities of affiliate marketing to drive incremental revenue via expanding on existing markets and introducing the brand to new ones.

Founded in 2016 by fashion entrepreneur, Pip Edwards and Claire Greaves, the B Corp certified brand quickly gained global momentum with women all over the world embracing P.E Nation and its distinct aesthetic, blending activewear with style credibility, pioneering the ‘athleisure’ movement.

Angela Hampton, founder and managing director at WiredCo., said, “P.E Nation is a brand I’ve always wanted to work with, for a number of reasons.  A female founded business that’s experienced exponential growth in less than a decade is wildly impressive and on a personal level, I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.”

“Our strategic approach to affiliate marketing has seen some of our key clients achieve incremental revenue growth into the 8 digits. It’s a proven channel, our approach is proven, and we look forward to growing this channel for P.E Nation.” added Angela.

Some of WiredCo.’s clients on its roster include THE ICONIC, Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Georg Jensen, and Indeed.

P.E Nation is a brand founded by Australian designers Pip Edwards and Claire Tregoning in 2016 and is currently majority-owned by the Sydney-based fashion group Hotsprings, which also owns the Rebecca Vallance brand.