Tag: Australia
Sydney, Australia — Index Exchange has promoted Amelia Ward to Managing Director for Australia and New Zealand, reinforcing its leadership team as the company looks to strengthen its commercial strategy and deepen partnerships across the region’s programmatic advertising market. In her new role, Ward...
Australia — Cerebral Palsy Alliance (CPA) has appointed creative agency Orphan as its creative partner to support the global launch of its new evidence-based training platform, strengthening awareness of the organisation’s research and education initiatives. The appointment will see Orphan develop creative...
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
Sydney, Australia —OMODA JAECOO has appointed social creative agency alt/shift/ as its PR agency in Australia, supporting the automotive brand’s continued growth and expanding presence in the local market. Under the appointment, alt/shift/ will lead OMODA JAECOO’s earned media strategy, managing media...
Australia — Australian fashion label HENNE has appointed Jaywing as its performance agency partner, with sister agency The Social CliQ also joining to lead its social media creative strategy following a competitive pitch. Founded in 2019 by Nadia Bartel, Michelle Ring and Laura Broque, HENNE has built...
Sydney, Australia — Omnicom Oceania has acquired a majority stake in Australian customer experience agency CX Lavender, strengthening its capabilities in customer experience, loyalty, and digital transformation as brands increasingly look for connected customer journeys. Founded in 1997, CX Lavender...
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
Perth, Australia — Omnicom Oceania has strengthened its presence in Western Australia after three of its media agencies were appointed to the Western Australian Government’s media agency panel. Covering media strategy, planning, and trading, the appointments of OMD WA, MediaHub, and Initiative position...
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
