Tag: Artificial Intelligence
The feature runs on Google Cloud’s Vertex AI platform, which provides insights into customer behaviour and preferences.
More than simply bringing new tools, AI is also changing mindsets, making way for a new approach in advertising. Practices for measurement and optimisation are getting upgrades, but only with the right approach.
According to the 2025 State of AI in Retail report, 45% of retailers are already using AI daily or multiple times per week, and 97% plan to maintain or increase their investment in the year ahead.
USA – Creative innovation company R/GA has acquired ‘Addition,’ an AI system design and development studio, marking its first acquisition since becoming an independent, privately held company. Founded in 2021 by Paul Aaron and Rick Barber, ‘Addition’ has developed AI solutions for a roster of global...
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI Audio Book 3.0—an upgraded storytelling tool designed to help families connect through interactive, AI-powered narratives. Now in its third iteration, AI Audio Book...
Artificial intelligence continues to reshape industries globally, introducing innovative ways for businesses to engage customers, optimise operations, and drive revenue. As we enter 2025, the focus shifts to agentic AI—teams of specialised AI agents that are revolutionising business conversations with...
The event is part of the broader FAST (Forward Asia Strategic Transformation) movement, an ambitious initiative designed to help SMEs future-proof their operations amid a rapidly shifting economic landscape.
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
In this article, we speak to brand, technology, retail, marketing and data leaders across the APAC region about some of the emerging trends, challenges and opportunities AI opens - and why it’s time more marketers embrace innovation to remain competitive.
Singapore – Google has introduced a new set of AI-driven tools for Search and YouTube, aimed at addressing the growing complexity of digital marketing and consumer behaviour. Unveiled during Google Marketing Live Southeast Asia (GML SEA) in Singapore, the tools include Asset Studio, AI Max for Search,...
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