Account Wins Archives - MARKETECH APAC

Sydney, Australia – Independent brand and digital agency, Archibald Williams(AW) has been appointed to lead the National Basketball Association(NBA) account across the APAC region.

Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.

With a history of sports marketing for the NRL, A-Leagues and, more recently the Brisbane Broncos, AW will use their brand and customer expertise to not only fan the flames of the die-hard fans but recruit new ones too. Their remit is across all digital, activation, and ATL comms.

Bram Williams, co-founder of Archibald Williams, said, “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodian of this brand in the region is a true honour.”

This win caps off a big year for Archibald Williams after work on Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.

Sydney, Australia – Luxury cruise operator Silversea Cruises has appointed independent media agency Nunn Media to handle all of its media for Asia-Pacific, including integrated strategy, planning and buying for the luxury cruise operator.

Said appointment is effective for the markets of ANZ and the wider APAC region as Silversea Cruises prepares to welcome back passengers across APAC. Said cruise line operates a global portfolio of itineraries to all seven continents and over 900 destinations worldwide.

Liz Glover, director of marketing, APAC at Silversea Cruises said, “With the long awaited return to travel, specifically cruising, Silversea needed an agency partner with extensive travel and luxury sector experience and an understanding of our audience and how to reach them. Nunn Media clearly demonstrated these capabilities and demonstrated a flexibility in their approach as we look forward to welcoming passengers back onboard in the Asia Pacific.”

Meanwhile, Chris Walton, managing director at Nunn Media Sydney, commented, “Silversea Cruise [has] clear ambitions to significantly grow its brand in key markets across the region and a clearly defined strategy on how to achieve this. The team [has] already started work with Silversea to bring our insights and experience to bear to help them realize their goals.”

The appointment follows Nunn Media’s acquisition of performance agency Alley. Furthermore, Nunn Media had recently won various clients this year, including Lark Distilling Co. and Spin Master.

Mumbai, India – Shemaroo TV, an Indian Hindi-GEC (general entertainment) free-to-air television channel owned by Shemaroo Entertainment Limited, has named independent ad agency, Infectious Advertising, as its creative partner. The agency will be handling its ATL, BTL, and trade communication business.

Launched in 2020, Shemaroo TV is available on all DD Free Dish, which is a free-to-air satellite television provider, and major direct-to-home (DTH) operators and cable networks. It aims to win over the Hindi-speaking market with a mix of original and iconic show offerings. Infectious will be providing strategic as well as creative support to help Shemaroo TV realize its goal.

Nisha Singhania and Ramanuj Shastry, co-founders & directors of the agency, said, “Shemaroo is a household name in Indian entertainment. We are honored to partner with Shemaroo TV and look forward to creating new entertainment history.”

Meanwhile, Rahul Mishra, head of marketing and communications at Shemaroo Entertainment, commented, “We are excited to onboard Infectious Advertising as our creative partner in our journey of building Shemaroo TV as India’s most loved Free-To-Air Hindi GEC. I am confident that this synergy will create a strong brand story for Shemaroo TV which complements our proposition of entertaining the Indian audiences with our high-quality content.”

Hong Kong – Integrated communications agency The Hoffman Agency has been recently appointed by the Hong Kong arm of tech giant Microsoft to handle its public relations business, effective 1 July. Said appointment comes in line with the company’s 30th anniversary and the upcoming launch of Azure Availability Zones in Hong Kong.

Through the agency appointment, The Hoffman Agency will work to strengthen Microsoft Hong Kong’s position as a leading technology partner for Hong Kong businesses with a focus on cloud computing, hybrid workplace and cybersecurity. In short, this will bring a fresh perspective to strengthen Microsoft Hong Kong’s communications efforts.

In addition, the agency will be responsible for developing external communications programs, aimed at showcasing how Microsoft Hong Kong is using its technologies to empower individuals, businesses and organizations across different sectors, and its partner network, to emerge stronger in the post-COVID world.

According to Kevin On, general manager for Hong Kong at The Hoffman Agency, both companies share the same vision of empowering companies to solve business problems. He added that the agency will take a fresh, innovative approach to communications and support Microsoft Hong Kong to achieve more as they celebrate 30 years in the city

“Microsoft plays a key role in helping businesses transform globally and locally, and we are excited to be a part of this. There are unique and powerful stories behind every technological advancement, and our mission is to bring these to the fore and convey Microsoft’s empowered Hong Kong narrative in a compelling way,” On stated.

The Hoffman Agency has also been recently appointed by Shutterstock earlier this year to handle the company’s communication accord from March to December 2021.

New Delhi, India – Premium beer brand Budweiser in India has recently appointed influencer marketing and social media company Voxxy Media to handle its influencer marketing mandate.

The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, to continue in increasing brand awareness and in helping gain traction within the target media amid the booming influencer outreach realm.

Kulbir Sachdev, founder at Voxxy Media, said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy and Budweiser have year-long plans to create the most viral, captivating and ROI-focused social media influencer campaigns which will be launched in the coming months.”

Meanwhile, Ankit Kataria, associate director at Budweiser India, commented, “Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavor, are delighted to partner with Voxxy for our influencer marketing requirements in India.”

He added, “Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media team.”

As a results-driven influencer marketing service, backed by analytics and performance, Voxxy Media helps create digital narratives that are about people and brands.

Sydney, Australia – Daresay, a social agency that is also a sister agency of Capgemini’s The Works, has been recently appointed by Tata Consumer Products as its social media agency for its brand Good Earth Teas, following a competitive pitch against four other agencies.

The appointment comes after the tea brand recently launched a new range of herbal teas across their social media.

“Daresay really understands the brand and how we want to bring it to life in this market. Their social media and content credentials, combined with their experience within the FMCG space makes them a great partner for us and this important brand launch,” said Micaela Pinkerton, senior brand manager at Tata Consumer Products.

In addition to their recent account win, Daresay has been also appointed by the NSW Department of Education for its Vocational Education and Training (VET) program. The agency will produce a video content series to demonstrate how vocational education and training can lead to a dream career and financial stability.

Regarding the appointment of the Department of Education, “Daresay’s response stood out as one that will resonate with our audience and we’re looking forward to seeing it come to life. Daresay’s experience of working in the government and education space and their understanding on how to best engage our target audience was also a positive,” said Eduardo Carvallo Carrera, senior marketing and social media project officer of NSW Department of Education.

Speaking about the account wins, Will Allen, managing partner at Daresay, commented, “We welcome the Good Earth Tea brand to the agency and can’t wait to help launch it in Australia. I’m also pleased that our relationship with the Department of Education continues to grow and we have the opportunity to flex our creative smarts once again to highlight the benefits of the VET program.”

Sydney, Australia – Advertising and customer experience agency The Works, which is part of global company Capgemini, has recently been appointed by the Australian arm of electronics company LG Electronics to work for the brand’s communication in the country.

Through the appointment, The Works is currently developing brand campaigns under LG’s ‘Life’s Good’ marketing platform, for its wide range of consumer electronics such as televisions, laptops, smart speakers, vacuums, refrigerators, washing machines and dryers.

The integrated campaigns will be LG’s first locally produced master brand work in more than 10 years and will showcase some of the unique product features LG’s products are known for. Said integrated campaigns are set for release later this year.

Gemma Lemieux, marketing director at LG Electronics Australia, said, “The Works impressed us with their understanding and insights of our key categories, and the creative executions will connect with Australians in a fun and exciting way as we tell the important next phase of the LG story.”

Meanwhile, Kristie Thistlethwaite, managing partner at The Works, commented, “LG is an iconic global brand and we’re delighted to be given the opportunity to work on developing campaigns that have a distinct Australian outlook. Now more than ever we’re looking for products that make our lives at home that little bit easier and LG has an innovative portfolio which does just that.”

Sydney, Australia – Australia-based independent public relations agency Thrive PR has been reappointed by computer company ASUS as its public relations agency of record in the ANZ region, following a renewed competitive pitch.

Thrive PR has been ASUS’ agency of record in the region since 2017. In this renewed partnership, Thrive PR will continue to manage all of the tech giant’s product launches and announcements in ANZ, to reach ASUS communities across key market segments including lifestyle, gaming, smartphone users and commercial.

In addition, Thrive PR will also work with ASUS on their brand strategy to help drive ambitious growth objectives in the local market.

For Leilani Abels, managing director at Thrive PR, the agency has always been inspired with the ethos ASUS’ branding holds, which is ‘we dream, we dare…we are always in search of incredible ideas and experiences’.

“My role is to provide Thrive’s clients with the best PR talent to help achieve their business goals and to give the Thrive team opportunities to work with the world’s biggest brands who are best in class. I’m confident the ASUS x Thrive partnership will continue to go from strength to strength with renewed ambitions,” Abels stated.

Meanwhile, Farzeen Quadir-Hegde, head of marketing – SYS BG at ASUS, commented that Thrive is as passionate about technology and innovation as they are, which aligns harmoniously with ASUS’ brand values to aspire to deliver the incredible in everything they do.

“The team has consistently shown an innate understanding of our brand and products, with ideas that challenge traditional thinking, and deliver outstanding results time and time again. We’re excited to see what’s to come,” Quadir-Hedge added.

Thrive has been working closely with tech companies as their clients, including being reappointed by tech company Ubisoft, which has been their client since 2015.

Singapore – Global marketing agency LEWIS has recently won the account of photography brand Nikon in Asia as its digital agency partner for Asia Pacific, as well as in the Middle East Asia region.

Through the account win, LEWIS will take on a strategic role in social and digital content creation, management and optimization for the brand. This is with the recent developments from Nikon, as its latest Z Series mirror-less cameras have opened a new dimension of optical performance, built from the company’s optical expertise and craftsmanship for over 100 years.

Pamela Tor Das, managing director at LEWIS Singapore said, “We are excited to partner with Nikon and look forward to demonstrating how effective visual storytelling can translate into strong brand equity on social. With our new regional remit, this is an exciting opportunity for us to drive a consistent identity and distinctive voice for the brand while also staying attuned to the cultural nuances of local and regional communities.”

Meanwhile, Horie Masahiro, managing director at Nikon Singapore, commented, “As photography and videography becomes more integrated within our fast-moving, connected world, we were looking for an agency with digital capabilities at their core. We believe we found that with LEWIS and are excited to partner with them as we continue to evolve how we inspire local communities and share their stories through our market-leading products and technologies.”

LEWIS had also recently won the account of FairPrice Group, the cooperative that runs Singapore’s largest supermarket retail chain and cooked food centers, to be its agency partner for public relations.

Singapore – The Singapore arm of advertising agency BBDO has announced that it has recently won the account of global automotive brand Audi in Singapore, with the remit to last for three years.

The pitch lasted for two rounds that consisted of multi-agency competitive and high-performance pitches. BBDO Singapore was named the winner after presenting its strategic solutions in the final round and was merited for aligning local work to the global strategy while remaining relevant to the local audience.

Rudi Venter, head of marketing at Audi Singapore commented, “We look forward to our new partnership with BBDO Singapore. The Audi brand is one of the leading premium car brands in the world. We have been making big progress in growing our stature here and along with BBDO we are convinced we have what it takes to accelerate our positive brand momentum in Singapore.”

BBDO Singapore has also won previously the account of cloud technology company Xtremax last April, where they vowed to help the company in its branding duties.

“Audi is one of the most desirable brands in Singapore and most certainly an account that agencies would be honored to work with. The BBDO Team can’t express how excited we are to be chosen by Audi to be their Advertising Agency of Record and we look forward to embarking on this journey with Audi for the next few years,” said Monica Hynds, general manager at BBDO Singapore.

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