Singapore – Suntory Beverage & Food Asia has appointed Publicis Media to oversee integrated strategic media buying and planning duties for its regional subsidiary brands in Southeast Asia, a spokesperson has confirmed to MARKETECH APAC.
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
According to a Suntory Beverage & Food Asia spokesperson, Publicis was selected for their proven track record in delivering strategic value, integrated ways of working, strong regional and local reporting capabilities.
Under the terms of a new multi-year agreement, Publicis Media will assume responsibility for media operations across Thailand, Taiwan, Hong Kong, Malaysia and Singapore.
Earlier this month, Suntory Global Spirit’s Hibiki launched its first-ever global campaign, “The Masterpiece of Japanese Artistry”. Starring Emmy-winning actress Anna Sawai as Hibiki’s first global ambassador, the campaign positioned the whisky brand less as a spirit and more as a cultural expression of contemporary Japan.
The global beverage brand has also leaned into IP collaborations and experiential brand campaigns in recent months, including a regional collaboration featuring BRAND’S Essence of Chicken and the popular Japanese anime Crayon Shinchan.
![[Creative Work] Hibiki x Global Campaign](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Hibiki-x-Global-Campaign.jpg)
