Tag: Suntory
The appointment follows a competitive pitch process, concluded recently, facilitated by global consultancy Ebiquity.
![[Creative Work] Hibiki x Global Campaign](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Hibiki-x-Global-Campaign.jpg)
Japan – Japanese luxury brands are increasingly finding themselves at the centre of global cultural fascination, from fashion and fine dining to whisky. Now, Hibiki is stepping deeper into that conversation with the launch of its first-ever global campaign, “The Masterpiece of Japanese Artistry”. Created...
The campaign addresses a long-standing question among Australian consumers about why the drink is called -196.
The Tet 2025 campaign serves as a pivotal moment in this transformation, reinforcing Mirinda as a cultural icon of playfulness that brings people together beyond just entertainment.
