Singapore – The Singapore Repertory Theatre (SRT) has collaborated with TBWA\Singapore to bring the Macbeth experience on Roblox. The initiative is part of the National Arts Council’s (NAC) Project Arts Metaverse.
The virtual experience is inspired by SRT’s ‘Shakespeare in the Park – Macbeth’ production in 2025. Developed by Metakey with MeshMinds on Roblox, the immersive experience invites players to venture into the mind of Macbeth. Through the sci-fi game, players can experience the drama of key scenes in the classic tragedy production.
NAC’s Project Arts Metaverse aims to develop innovative virtual experiences to unlock opportunities for audience engagement and arts discovery.
TBWA\Singapore and NAC collaborated with SRT to forge partnerships and ensure that their objectives align with educational goals. The Macbeth experience on Roblox aims to become a supplemental resource for teachers, especially for literature in English. It aims to foster a deeper appreciation for Shakespeare’s work, supporting educators’ efforts.
Victor Ang, director, technology and innovation at NAC, said, “Through Project Arts Metaverse, NAC enables artists and arts groups to innovate and experiment, transforming the virtual realm with new and engaging ways for audiences to experience the arts. We were delighted to bring together and work closely with our stakeholders to pioneer this adaptation of Macbeth, exemplifying how the AfA structure fosters meaningful collaboration between the people, private and public sectors, enabling the arts to thrive.”
“The younger community spend an incredible amount of time online and often in gaming universes. Together with NAC and TBWA\Singapore, we saw a powerful opportunity to bridge the gap between the physical and digital realms. By bringing theatre into that digital world, we hope to spark curiosity and excite young people about theatre, and introduce them to the characters from our plays, ultimately aiming to inspire their offline engagement with the arts,” Charlotte Nors, managing director at SRT, commented.
“We believe in the power of Disruption to create meaningful connections. Partnering with NAC and SRT on this innovative project has given us the opportunity to explore how new digital realms and innovation can break down traditional barriers and make art and culture more accessible and relatable to new generations,” Melissa Daniels, head of innovation at TBWA\Asia and TBWA\Singapore, said.
