Tag: SPRG

Singapore – Strategic Public Relations Group (SPRG) has unveiled a refreshed identity for Strategic DigitaLab (SDL), its dedicated creative services and digital content creation arm. SDL’s new identity reflects SPRG’s commitment to improving the integration of the group’s creative and digital services and sharing capabilities across markets to ensure a more seamless and cohesive regional delivery.

The year 2025 marks SPRG’s 30th anniversary, with the agency reflecting on how it built its success and reputation on the provision of strategic counsel and crafting compelling narratives in APAC. 

Looking ahead, SPRG stated that they remain passionate about expanding its creative and digital resources to maintain a competitive edge and attract top talent across the region.

Richard Tsang, founder and chairman of SPRG, said, “SDL will enhance SPRG’s offering by not only producing captivating stories, but also amplifying them across multiple platforms. This will enable our clients to effectively engage, inspire and educate their audiences through efficient and scalable content creation.”

He added, “By sharing our creative and digital capabilities, we are positioning ourselves to stay ahead of the curve and deliver more dynamic, integrated campaigns that meet the changing needs of our clients across the region.”

SDL was established in 2016 to provide dynamic, multimedia-driven campaigns that span the full spectrum of digital and creative services, including branding, creative production, digital marketing, content development, social media communications and video production.

SDL enables SPRG to maintain its trajectory by combining creative strengths of the offices with digital expertise. 

Singapore – The Breast Cancer Foundation (BCF) announced today that it has appointed SPRG Singapore as the Agency of Record for its PR and social media work in Singapore after a competitive pitch.

Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.

Furthermore, the agency will also be responsible for developing and implementing innovative social media strategies, creating compelling content, and managing BCF’s social media channels to drive engagement and awareness. Through its communication efforts, SPRG Singapore hopes to cement top-of-mind awareness for BCF.

Talking about the partnership, Natalie Lau, head of advocacy & communications, Breast Cancer Foundation, said, “As we evolve with the times, we must remain committed to our vision of being the first port-of-call for our survivors. In that same spirit, we have decided to embark on a brand rejuvenation journey with SPRG Singapore to continue advocating for the early detection of breast cancer.”

“The team not only showed that they understood our mission and challenges – they were also able to present creative, yet realistic ideas on how to take our brand story forward with both marketing ideas and strategic PR. We look forward to a long partnership with them,” she added.

Meanwhile, Edwin Yeo, general manager, SPRG Singapore, commented, “We are proud to be part of this exciting and meaningful journey with BCF. They have always been creative in their breast cancer awareness efforts, and we’re pleased that they liked our ideas. We look forward to working together with the team at BCF and changing the way breast cancer is talked about in Singapore.”