Australia – Sky News Australia has announced it will rebrand as News24 later this year, marking its 30th anniversary and signalling a new phase of growth for the 24-hour broadcaster.
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
In a statement, Paul Whittaker, CEO of Sky News Australia, reflected on the network’s history and outlined its direction moving forward.
“Thirty years ago Sky News Australia revolutionised the way we watched the news – launching the nation’s first 24-hour news channel and setting a new standard for live television reporting,” he said.
He added, “Forged from decades of journalistic excellence, News24 is not simply a new name — it is a statement of intent for the future of trusted, fearless storytelling.”
The company said the new brand will retain its existing editorial positioning while aligning more closely with News Corp’s broader media identity.
“Launching later this year News24 embraces the heritage and editorial credentials of one of the world’s great journalism companies. By adopting the ‘News’ script, News24 creates a visible connection to a century of journalistic excellence established by Sir Keith and Rupert Murdoch,” it said.
Whittaker said the rebrand reflects the broadcaster’s shift from a traditional linear television channel to a multiplatform news operation with a growing international audience.
“The launch of News24 reflects our evolution from a traditional linear Australian television channel to a globally ambitious multiplatform news business with a growing international audience.
He also added that the rebrand positions the network for broader international expansion.
“Backed by News Corp’s investment and its journalistic legacy, News24 will take our Australian brand of news, analysis, and opinion to larger audiences in more markets than we’ve ever been able to achieve before. We will continue to deliver real news and honest views — wherever you are — so you can navigate a changing world with clarity and confidence,” he concluded.
