Singapore — Singapore Airlines has partnered with OpenAI to bring advanced artificial intelligence into everyday travel.
The collaboration has enhanced the airline’s virtual assistant on its website and mobile app, offering personalised, conversational support to help customers discover destinations, compare flights, and manage trips.
The airline has also developed AI-powered tools for its staff, enabling them to draw insights from past cases, automate routine tasks, and access richer data to make informed decisions in areas such as crew scheduling.
“Over time, these capabilities will make travel planning easier, support our people in their daily work, and provide a more seamless end-to-end experience for customers travelling with us,” Singapore Airlines published.
Last 2025, they also forged the partnership with OpenAI in commitment to developing GenAI solutions that enhanced its operations and customer experience.
This initiative reflects Singapore Airlines’ commitment to innovation and digital transformation, using AI not just to enhance customer experience but also to improve operational efficiency across its workforce.
