Singapore Airlines introduces new in-flight safety video, showcases SG’s diverse culture and destinations

Singapore  – Singapore Airlines (SIA) has introduced a new in-flight safety video that presents essential safety features while showcasing Singapore’s landmarks, neighbourhoods, and communities.

Created in collaboration with the Singapore Tourism Board (STB), the video features SIA cabin crew at locations including the Esplanade, Gardens by the Bay, Sentosa, Lau Pa Sat, and Jurong Lake Gardens. 

They appear alongside community groups such as a lion dance troupe, kolam artists, silat practitioners, and an aqua aerobics team, who help demonstrate the safety procedures.

The production combines real-life footage with watercolour effects inspired by Singapore’s Arts Scene, reflecting the style of murals found across the city. 

According to SIA, this artistic treatment links the airline’s safety messaging with Singapore’s cultural identity.

Vinod Kannan, senior vice president of sales and marketing at Singapore Airlines said, “This video creatively presents vital safety information while showcasing Singapore’s vibrant and diverse cultures, sights, and communities.”

True to commitment, he noted that their absolute priority is safety and thus, by design, each scene was directed to reinforce their essential safety messages. 

Kenneth Lim, assistant chief executive of the marketing group at the Singapore Tourism Board, described the airlines’ new in-flight safety video as a celebration of Singapore’s diverse communities and rich culture. 

“This strategic partnership allows us to showcase Singapore’s distinct character to millions of travellers worldwide, while reinforcing our position as a preferred destination for both business and leisure,” Lim added. 

The video is available on Singapore Airlines’ social media channels from September 4, 2025 and will be progressively screened across all flights from the end of October 2025.

“We hope the video resonates with Singaporeans and Singapore residents, evoking a sense of home whenever they watch it on board, while giving visitors a compelling introduction to our beautiful island state and its myriad attractions,” Kannan concluded.