Malaysia — Shopee Malaysia has launched the ‘Shopee Rai Lokal Jelajah Komuniti’ in Papar, Sabah, as part of the Consumers Consultative Council’s Semarak Konsumerisme Programme. This initiative aims to provide rural and semi-urban communities with practical digital skills to enable greater participation in the online economy and support livelihood opportunities through e-commerce.
The event was attended by Datuk Armizan Mohd Ali, minister of Domestic Trade and Cost of Living, who visited the Shopee exhibition booth. The programme aligns with the Semarak Konsumerisme theme, ‘Kita Pengguna, Komuniti Sejahtera’, promoting responsible consumerism and digital engagement at the community level.
“We welcome programmes like the Shopee Rai Lokal Jelajah Komuniti, which support the government’s goal in strengthening digital participation among communities. Empowering rural entrepreneurs and consumers with the right knowledge and digital skills is key to building an inclusive and sustainable economy. Through efforts like this, we can ensure that more Malaysians benefit from the opportunities of the digital era,” said Datuk Armizan.
Now in its seventh year, ‘Shopee Rai Lokal’ has supported hundreds of thousands of sellers and aspiring entrepreneurs across Malaysia. This year’s Jelajah Komuniti edition will also extend both offline and online training nationwide, aiming to help participants establish and grow their businesses in the digital economy.
Training modules cover key areas such as product listing management, customer engagement, and the use of digital tools, including AI-powered features, campaign tools, and real-time analytics. The initiative also emphasises hands-on guidance to assist participants in setting up their Shopee stores and beginning online sales with greater confidence.
Saovanee Chan-Somchit, country director of Shopee Malaysia, said, “At Shopee, we are committed to making digital education accessible to everyone, especially communities in underserved areas. Through programmes that cover online entrepreneurship, digital tools, and emerging technologies, we help Malaysians build the skills they need to grow in the digital economy.”
Saovanee added, “By empowering small businesses and local entrepreneurs, we aim to foster stronger livelihoods and a more connected and inclusive society.”
Attendees also had the opportunity to engage with ‘Shopee Bintang’, a network of top seller ambassadors. The programme will continue its nationwide outreach over the coming months, focusing on communities with high potential for digital growth.
Shopee also continues to support MSMEs through its RM50 million Shopee Rai Lokal MSME Growth Package and Shopee University, providing training, digital tools, and structured learning to help entrepreneurs scale their businesses.
This year also marks Shopee’s tenth anniversary in Malaysia, reflecting a decade of initiatives aimed at empowering small businesses and promoting digital inclusion nationwide.
“Empowering local small businesses is key to building stronger communities,” added Saovanee Chan-Somchit. “By helping more Malaysians take part in the digital economy, we hope to create lasting, inclusive impact — from Sabah to every corner of the country.”
