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Marketing Featured Global

PR agency Red Havas expands to China, other global locations

Australia – Global public relations agency Red Havas has announced its further international expansion to locations Spain, Germany, China, and Italy, as well as France, aimed at bringing these teams together with Red Havas offices across the US, Australia, Singapore, Vietnam, UK, and the Philippines, as well as Indonesia, and Dubai. 

The move aims to give clients access to best-in-class thinking and the opportunity for seamless, integrated programs across four continents. Through the expansion, Red Havas also expects strengthened capabilities with the backing of the health network Havas Health & You under CEO Donna Murphy, and the global footprint and expertise of Havas Creative Group under its Global CEO Chris Hirst. 

The consolidation of these assets will allow the network to operate in a unified way across its seven disciplines around the world, namely health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, and automotive and mobility, as well as travel and hospitality, and internal communications.

Red Havas said that there is a further expansion to be realized throughout 2021 to 2022, where it will be partnering with the other Havas Group specialized PR assets to address client needs. 

James Wright, the global CEO of Red Havas and the global chairman of Havas PR Global Collective, shared that the combination of a global pandemic along with the political and social atmosphere of the last two years not only left a dramatic imprint on global society but has dramatically and permanently changed the way people around the world consume media and content.

“We are now living in an era where consumption is more global, more diversified, more simultaneous, and at higher volumes than ever before across platforms. In response to this, brand demand for seamless and integrated communications across multiple platforms and regions continues to grow at an exponential rate. This expansion better positions us to bring the future of PR and communications to our clients anywhere and everywhere,” said Wright.

In September this year, Red Havas in Australia has also announced the appointment of Alexandra Bryant, former managing partner and creative principle of creative communications and content company Finchco Agency, to assume the newly created role of executive director for the Sydney office, tasking her to oversee the team’s performance, growth, and operations, including driving people and culture initiatives.

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Platforms Featured Southeast Asia

ShopBack SG brings in football fans with new tie-up with LaLiga

Singapore – Rewards and discovery platform ShopBack in Singapore has tied up with Spain’s professional football league LaLiga for a joint marketing amplification, which will include giveaway contests within the platform.

At large, the partnership will see a release of an official campaign video of LaLiga, in-app and website pushes, social media engagement, and out-of-home advertisements. A video shoutout by LaLiga ambassador and former football player Gaizka Mendieta will also be released. 

Video, courtesy of ShopBack.

One of the main marketing initiatives within the partnership is a social media contest which will give away a football fan an all-expenses paid trip to Spain for two to catch a LaLiga match live. 

LaLiga spearheads Spain’s two national professional football competitions LaLiga Santander and LaLiga SmartBank, where both have already started its 2020-21 season on September 12.

In order to participate, ShopBack users must visit the LaLiga page on the platform starting 27 November and click on the “Submit Entry Now” button to be redirected to an Instagram post. In the post, users must comment on why they deserve to watch a Laliga game in Spain, share it to Instagram, and tag their intended travel buddy. Lastly, those interested must make a purchase on any ShopBack selected brands

The competition will run from 27 November to 31 December 2020, in line with ShopFest, ShopBack’s annual mega shopping festival that spans the entire year-end shopping season. 

In a press statement, ShopBack said that through the partnership with the sports association, it aims to “portray its value of togetherness just as football brings people together.”

ShopBack Co-founder Joel Leong said, “We are excited to kick off this partnership with LaLiga to bring football fans and shoppers together. With the sporting world still gradually being reinstated to normalcy, the upcoming football matches in Spain promise to be that rush of adrenaline and the perfect opportunity to bring people together.”

LaLiga’s Managing Director for SEA Ivan Codina commented, “Alongside our fans, we long for the time when we can return to the stadiums and celebrate the passion of live football action of LaLiga in person. In this situation, together with ShopBack, we wish to remind our consumers that we are ‘better together’ despite being physically apart. With the pent-up demand to travel and experience live sports continuing to build, the grand prize is a once-in-a-lifetime experience that we know would excite fans.”