Singapore — Thrifting sweeps the Asia-Pacific region as the latest report from Pinterest recently shows that Gen Z is driving a global shift toward vintage, secondhand, and upcycled finds, reshaping not only fashion but also home and lifestyle aesthetics.
Across Asia-Pacific, the appetite for thrifting continues to rise. Searches on Pinterest for thrift-related inspiration grew: 127% in India; 55% in Japan; 31% in Korea, and; 33% in Singapore year-on-year.
The report shows secondhand style is no longer on the fringes—it is shaping how young consumers across the region shop, decorate, and express their individuality.
Trend-driven keywords such as “thrift flips” soared by 486%, while “dreamy aesthetic vintage” climbed 580%, highlighting how young users are reimagining everyday style.
Globally, the movement is even more pronounced. Searches for “dream thrift finds” jumped 550% among Gen Z users, while “vintage fall aesthetic” spiked 1,074%.
Thrifting has also expanded beyond wardrobes: searches for “thrifted kitchen” rose 1,012% and “thrifted decor” climbed 283%, showing how secondhand treasures are being embraced in home design.
Men are also entering the thrift revival. Searches for “men thrift[ed] outfits” increased 31%, while “vintage watch[es] for men” grew 65%, underscoring how unique, pre-loved finds are crossing gender lines.
“What we’re seeing in APAC is more than just a fashion trend, it’s a mindset shift,” said Ayumi Nakajima, senior director for Content Partnerships, APAC at Pinterest.
For brands, Pinterest said the thrift wave opens new creative and commercial opportunities, from vintage-inspired collections and upcycling campaigns to resale and donation programs.
With Gen Z now making up more than half of Pinterest’s global users, the platform has become a hub for discovering, curating, and shopping secondhand style.
“Gen Z are embracing thrifting not only for its style potential but for its creativity, sustainability, and individuality,” Nakajima stressed.
