RAMMP introduces AI-powered marketing diagnostic tool aimed at improving campaign decisions

Australia – Marketing diagnostics platform RAMMP has launched a free artificial intelligence (AI) plug-in designed to help businesses identify potential weaknesses in their marketing campaigns before they are deployed.

The new tool integrates with AI assistants including Claude and ChatGPT through a Model Context Protocol (MCP) connector, allowing users to run a marketing diagnostic directly within their AI interface. According to the company, the tool provides real-time analysis of where customer trust may break down across the buying journey.

The launch aims to address the cost and complexity traditionally associated with marketing diagnostics, which the company said often require specialised analytics teams and significant investment. RAMMP said the plug-in allows businesses to conduct similar evaluations at no cost through their AI assistant.

The system is powered by RAMMP’s Brand Trust Score, a patented metric based on six years of behavioural data drawn from more than 1,000 diagnostics. The company said the score measures customer trust throughout the buying process and will remain free for users.

Founder Anna Harrison said the decision to make the Brand Trust Score free was a structural one.

“I’ve spent two decades in rooms with founders who’ve built genuinely good businesses and have no idea why their marketing isn’t working. They’re not bad at what they do. They’ve been failed by an industry that profits from imprecision,” Harrison said.

“Marketing has been allowed to wave its hands and call it strategy for too long. Brand takes time. You can’t measure ROI. Trust the process. That’s not strategy. That’s professional cover. The cost of it falls on the people who can least afford it: founders, small operators, businesses without analytics teams.

“Telling a business owner where their customers are losing trust shouldn’t be the thing they pay for. We’ve spent six years building the measurement system. Now we’re giving it away.”

Under the model, the free tier provides access to the Brand Trust Score diagnostic and recommended priority fixes through AI assistants. Paid services include a deeper six-stage breakdown of where trust is declining, monitoring of trust scores across campaigns and time periods, and additional reporting tools designed to support ongoing decision-making.

“Execution has been commoditised. AI made sure of that. Anyone can ship a campaign in an hour,” Harrison said. “RAMMP delivers quality decisions at scale. Whether you’re a marketer, a business owner, or an agency working alongside both, the question is the same. Is this decision defensible? We’re agnostic about who’s asking. We’re not agnostic about whether the answer is measured.”

The company also described the connector as part of a broader strategy as AI agents increasingly play a role in planning and executing marketing campaigns. RAMMP said the Brand Trust Score is designed to provide a measurable trust signal for AI-driven marketing systems.

“If agents are going to run campaigns, do the shopping and make recommendations on our behalf, they need a model for how humans actually decide to buy. We’ve patented that model,” Harrison said.

“Today we’re putting it inside the assistants doing the work. What comes next is RAMMP running quietly behind the scenes, measuring, monitoring, and flagging what to fix, for the businesses and the forward-looking agencies that want precision in this new era.”

The RAMMP MCP Connector enables several functions within AI assistants, including generating a Brand Trust Score, recognising when users are working on marketing-related tasks, and activating prompts designed to guide activities such as competitive analysis, messaging development, homepage refinement and go-to-market strategy. Paid users can access additional diagnostic reports, ongoing monitoring and recommendations for addressing identified issues.

RAMMP operates as a SaaS platform and reported generating more than 1,024 diagnostics as of March 2026. The company said documented outcomes from its clients include a 702% conversion improvement, a 138% revenue uplift, and support for a customer adoption strategy linked to a US$10 million capital raise. Across various applications, RAMMP said its methodology has produced conversion increases of between 10% and 40% without additional marketing spend.