Tokyo, Japan – The Pokémon Company International has unveiled a yearlong global campaign, titled What’s Your Favorite?, to commemorate 30 years of the iconic franchise, inviting fans worldwide to celebrate the Pokémon that means the most to them.
The campaign debuted during Super Bowl LX with a new commercial introducing the platform, now available on Pokémon’s official YouTube channel.
The spot features well-known Pokémon fans including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal, and Young Miko, each spotlighting their favourite Pokémon while reflecting the breadth and diversity of the global Pokémon community.
The ‘What’s Your Favorite?’ campaign embodies Pokémon’s overarching mission of bringing people together through a shared love of Pokémon.
“Since the franchise debuted 30 years ago, trainers have often asked each other, ‘What’s Your Favorite?’—it’s a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pokémon for them,” said Kenji Okubo, president at The Pokémon Company International.
Okubo added, “As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we can’t wait to surprise and delight them with more offerings and experiences in the coming months.”
From today, fans can participate by creating and sharing a #Pokemon30 snapshot using a new camera feature in Pokémon GO, which itself marks its 10th anniversary this year.
The feature allows players to photograph their favourite Pokémon and share their creations online, encouraging fans to explore which Pokémon others around the world hold closest.
The anniversary year will also include real-world experiences designed to bring Trainers together.
These will feature a series of “Day Out” and “Night Out” events, with Day Out experiences focused on family-friendly activities, while Night Out events will offer surprises for longtime fans who grew up with the franchise.
