Thailand – Procter & Gamble (P&G) in Thailand has crowned global datatech platform Bounty Media as the first place for its vGrow innovation project, a search for bleeding-edge innovation addressing the Ad world’s search for a solution to the current consumer data challenge.
Nithin Dabari, P&G’s managing director for Thailand, noted that they are motivated to drive projects that focus on supporting and creating opportunities for startups with the vision and determination to grow their businesses in the future.
“That’s why we launched the vGrow project in Thailand. To provide a platform for start-ups in Thailand to join and present business ideas, come together to find a way to develop business together with P&G Thailand. In 2022, the first year of the vGrow project, we focus on the technology business, which at present is considered an industry with high growth potential,” said Dabari.
The win comes after Bounty Media, which has a zero-party deep data platform that empowers consumers and the brands they trust, expands to Thailand, opening its second market. This was the result of completing its first close of a US$1.5m Pre-A round (US$10m valuation) led by SOSV.
Bounty Media said that it will also provide an extra monetisation platform that underpins the 105 million users inside the MOX ecosystem, offering the ability for global brands to entertain audiences with premium content, apps, education, and news media in exchange for first-party data.
Claes Loberg, Bounty Media’s co-founder, shared that they are creating a transparent value exchange between consumers and advertisers.
“The consumers must provide consent for who is allowed to see their data and what they can do with it, and we’ve introduced a win-win-win for advertisers, publishers, and consumers to facilitate exactly that,” said Loberg.