Singapore – Duolingo has appointed Pei Ling Ho as its regional head of creative for APAC, a newly created role tasked with strengthening the brand’s creative presence across Asia through culturally resonant and learner-focused work.
Pei Ling brings more than 18 years of creative leadership across Asia, having previously served as executive creative director at Publicis Chemistry and as global creative director for Creative Works, APAC, at Google.
In her new role, she will be based in Singapore and oversee creative strategy and execution across major APAC markets, including China, Japan, Korea, India and Southeast Asia. Her remit includes working with country marketing teams and agency partners to develop initiatives and content that reflect local cultures and enhance the learner experience.
Commenting on her appointment, Pei Ling said, “What draws me to Duolingo is how many lives it has impacted, helping learners learn what they want and how they want. There’s heart behind Duo’s fun and irreverence, and I’m excited to help shape how this energy shows up in APAC.”
Pei Ling will join Duolingo’s Global Brand Studio and report to senior creative director James Kuczynski, who is based in New York.
“APAC is a huge opportunity for Duolingo. It’s vibrant, diverse and full of people who love great creative. Pei Ling’s deep experience in Asia will bring a culture-first approach to making memorable work that brings people together,” said Kuczynski.
