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Category: APAC

Indeed teams up with TikTok to aid Gen Z, millennial job seekers
Indeed teams up with TikTok to aid Gen Z, millennial job seekers
Posted on August 19, 2022
by Teddy Cambosa
Said campaign by Indeed aims to target the large millennial and Gen Z audience that is active on the TikTok platform.
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Superunion-creative-tech-service
Superunion launches new creative tech service
Posted on August 19, 2022
by Jean Cabico
This new offering includes generative design and metaverse experiences, in addition to established motion design expertise.
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Top Story: GetIT-Hotwire fusion answers to the call of integrated marketing
Posted on August 18, 2022
by MARKETECH APAC
There is a stronger need for integrated marketing by brands today. GetIT's CEO speaks with us to share how their recent integration with global communications Hotwire is an answer to this call.
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GroupM APAC leadership Nexus
GroupM unveils new senior leadership roster in APAC
Posted on August 18, 2022
by Jean Cabico
The new senior leadership appointees by GroupM for APAC include Arshan Saha, Jon Thurlow, Deepika Nikhilender, and Brett Poole.
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TotallyAwesome’s US$10m funding to double down on programmatic offerings
TotallyAwesome’s US$10m funding to double down on programmatic offerings
Posted on August 17, 2022
by Teddy Cambosa
Through this new funding round by TotallyAwesome aims to rewrite the current brand value exchange in the APAC region .
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Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Posted on August 17, 2022
by Teddy Cambosa
In this new Inner State deep dive, MARKETECH APAC spoke with leaders from Adzymic, Criteo, and PubMatic to learn on their insight on the adtech scene nowadays.
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Wavemaker-Jenny-Pham
Wavemaker appoints Jenny Pham as new APAC media lead for Colgate-Palmolive
Posted on August 17, 2022
by Jean Cabico
Pham will be based in Singapore, and will be responsible for leading the Colgate-Palmolive business in the APAC region.
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Marriott-Bonvoy-and-The-Secret-Little-Agency
Marriott Bonvoy invites travellers to celebrate return of travel via The Secret Little Agency
Posted on August 15, 2022
by Jean Cabico
Done with The Secret Little Agency, the new campaign celebrates the power of travel with moments that everyone can relate to.
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MARKETECH APAC Reels: Marketing in the Metaverse
MARKETECH APAC Reels: Marketing in the Metaverse
Posted on August 15, 2022
by Teddy Cambosa
For the last episode of this MARKETECH APAC Reels episode, we sat down with metaverse experts to learn the marketing opportunities in this space.
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FWD-Group-press-play-campaign
FWD Group’s latest campaign empowers people in Asia to ‘press play’ on celebrating life
Posted on August 15, 2022
by Jean Cabico
The 'press play' campaign by FWD Group, alongside TBWA\Singapore, is inspired by the stories of six, real-life heroes.
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