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Category: Technology

Sherie-Ng-Google-Cloud-Country-Director
Ex-Microsoft Sherie Ng appointed as country director for Google Cloud MY, SG
Posted on December 13, 2021
by Teddy Cambosa
Sherie Ng will lead Google Cloud's operations in Malaysia and Singapore, using her 25-year experience in tech leadership, more recently from Microsoft.
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Hivestack-Solmate-Media-Partnership
Solmate Media, Hivestack partnership to bring programmatic DOOH to Taiwan
Posted on December 13, 2021
by Teddy Cambosa
The partnership between Hivestack and Solmate Media is a first for Taiwan in terms of programmatic DOOH offering.
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What’s NEXT: What the future looks for marketers beyond the cookie
What’s NEXT: What the future looks for marketers beyond the cookie
Posted on December 10, 2021
by MARKETECH APAC
It's intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What's NEXT series.
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Criteo-IPONWEB-Acquisition
Criteo to acquire adtech IPONWEB
Posted on December 10, 2021
by Teddy Cambosa
The acquisition of IPONWEB by Criteo means strengthening its commercial offering by enterprise solutions to marketers and media agencies.
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Mediabrands-Amplified-Intelligence-Agreement
IPG Mediabrands inks agreement with Amplified Intelligence for media selection optimization
Posted on December 10, 2021
by Teddy Cambosa
The partnership between Mediabrands and Amplified Intelligence is focused on the factor of optimizing media measurement for Mediabrands' clients.
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mParticle APAC Expansion
US-based customer data platform mParticle announces APAC expansion
Posted on December 9, 2021
by Jean Cabico
mParticle will be offering businesses across APAC with enhanced data quality, regulatory compliance, and customer experiences.
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What’s NEXT: Why marketers need DXP more than ever in 2022
What’s NEXT: Why marketers need DXP more than ever in 2022
Posted on December 9, 2021
by MARKETECH APAC
The present time has pressed for the crucial importance of digitization, but where do you actually start? The latest on our What's NEXT series - we talk about why marketers should consider adopting a DXP, moreover, a composable DXP.
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xandr
Adtech platform Xandr launches new feature to standardize video content
Posted on December 7, 2021
by Jean Cabico
The new feature seeks to help publishers improve the monetization of their premium video supply via standardized content descriptors.
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Aimazing X Power Plant Mall
Rockwell’s Power Plant Mall ties with retail data platform Aimazing to launch annual raffle digitally
Posted on December 3, 2021
by Jean Cabico
Aimazing will enable Power Plant Mall to automate the entire raffle process and focus on better user experiences.
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PubMatic Peter Barry
PubMatic elevates Peter Barry to global VP of addressability
Posted on December 3, 2021
by Jean Cabico
The latest appointment will see Peter Barry leading PubMatic's efforts with publishers in monetizing their inventory.
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