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Category: Southeast Asia

trisnia anchali gupshup indonesia
Trisnia Anchali Kardia joins Gupshup as country head for Indonesia to boost conversational AI adoption
Posted on November 13, 2024
by Aliza Carmona
Gupshup has appointed Trisnia Anchali Kardia as its new country head for Indonesia, marking a strategic move to expand its footprint in one of Southeast Asia’s fastest-growing markets for conversational AI and business messaging.
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Havas CX strengthens SEA presence with Singapore launch
Havas CX strengthens SEA presence with Singapore launch
Posted on November 13, 2024
by Fatima Baduria
Havas CX’s expansion in Singapore is set to combine the expertise of Think Design in user interface and experience with the tech and digital capabilities of Ekino.
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Embodying culture of genuine care for customers: How 2GO aims to elevate customer experience with DOT’s FBSE program
Embodying culture of genuine care for customers: How 2GO aims to elevate customer experience with DOT’s FBSE program
Posted on November 13, 2024
by Fatima Baduria
In an exclusive interview with MARKETECH APAC, Blessie Cruz, business unit head of retail at 2GO, shares 2GO’s goals of elevating customer service through the FBSE program.
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Sasa Kids ADHDtion Indonesia
Sasa launches ADHD-friendly meal solutions with sensory packaging to support Indonesian families
Posted on November 12, 2024
by Aliza Carmona
PT Sasa Inti (Sasa), in collaboration with FCN Creative – Storikka, has launched ‘Sasa Kids ADHDtion,’ an initiative designed to support families, especially mothers, caring for children with Attention Deficit Hyperactivity Disorder (ADHD).
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Lisa-Putri-Ogilvy-Indonesia-appointment
Ogilvy Indonesia welcomes Lisa Putri as new head of content to lead expanding content studio
Posted on November 12, 2024
by Aliza Carmona
Ogilvy Indonesia has appointed Lisa Putri, a seasoned digital leader with a decade of experience in content and social media strategy, as its new head of content.
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“What’s NEXT in Marketing” debut conference in Indonesia delved into the future of marketing strategies–from AI to CX
“What’s NEXT in Marketing” debut conference in Indonesia delved into the future of marketing strategies–from AI to CX
Posted on November 12, 2024
by Teddy Cambosa
At MARKETECH APAC’s recently concluded What’s NEXT in Marketing: Indonesia 2024 conference, the event–being the inaugural conference of the series and the first one in Indonesia–saw fruitful discussions and presentations on the future of marketing innovation and trends.
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Heckler Singapore appoints Xinhui Zheng as head of production
Heckler Singapore appoints Xinhui Zheng as head of production
Posted on November 12, 2024
by Fatima Baduria
Creative studio Heckler Singapore has promoted Xinhui Zheng as head of production to boost its production team.
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Tealive’s new ‘K-Coffee’ offering aimed at serving ‘oppa approved’ coffee
Tealive’s new ‘K-Coffee’ offering aimed at serving ‘oppa approved’ coffee
Posted on November 12, 2024
by Teddy Cambosa
‘K-Coffee’ by Tealive promises to bring the viral coffee craze of Korean coffee to all Malaysians and was unveiled at an exclusive pre-tasting K-Coffee Pop-up Cafe at Sunway Pyramid. 
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Sharp’s new campaign for AQUOS X-LED lets viewers run their wild imagination
Sharp’s new campaign for AQUOS XLED lets viewers run their wild imagination
Posted on November 12, 2024
by Teddy Cambosa
The film captures the magic of how the human imagination is ignited by what we watch. Through light-hearted family moments, it mirrors playful adventures both on and off-screen, effortlessly weaving key product features into the imaginative journey.
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WN 2025 SG_Hero Image 2 (1)
MARKETECH APAC unveils second instalment of ‘What’s NEXT in Marketing’ conference in Singapore, delving into the latest marketing trends
Posted on November 11, 2024
by Aliza Carmona
To empower marketers in navigating Singapore’s ever-evolving marketing landscape, MARKETECH APAC is excited to bring back its highly anticipated conference to Lion City. Taking place on 19 and 20 February 2025 at One Farrer Hotel, ‘What’s NEXT in Marketing: Singapore 2025’ offers an exceptional platform...
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