Kuala Lumpur, Malaysia – Tealive has announced the official launch of ‘K-Coffee’ a brand new category of Korean coffee drinks that are ‘oppa approved’ and designed to take Malaysia by storm.
‘K-Coffee’ by Tealive promises to bring the viral coffee craze of Korean coffee to all Malaysians and was unveiled at an exclusive pre-tasting K-Coffee Pop-up Cafe at Sunway Pyramid.
Available in all Tealive outlets starting 6 November 2024, K-Coffee is an invitation for all Malaysians to taste a true sensation that has swept Korea.
For this, Tealive has teamed up with TBWA\Malaysia to bring the K-Coffee concept to life, creating a culturally resonant brand campaign. The “Oppa Approved” tagline, crafted by TBWA\Malaysia, adds a playful yet authentic touch, aligning perfectly with the brand’s goal to capture the essence of Korean coffee culture and resonate with fans across the region.
Tealive is challenging Malaysians to get behind this viral Korean sensation with the goal of selling 1 million cups of K-Coffee nationwide in just 10 days! To up the ante, Tealive has promised to reveal their own mysterious “Oppa” if the goal is met. On Friday 6 November, a dynamic digital-out-of-home (DOOH) billboard went live in Bukit Bintang, that captures the tally in real time, reflecting the growing popularity of Tealive’s new K-Coffee.
The brand new drinks include K-Americano A-A, K-Coffee’ flagship cold brew Americano aand captures the robust yet refreshing taste that’s become a Korean staple, as well as the K-Sparkling Peach Americano. This delightful blend of fruit and coffee is followed by K-Sparkling Grape Americano, another sparkling variation that pairs vibrant fruit flavours with bold Americano. Last but not least, a Malaysian favourite, Spanish Latte joins their menu, providing a creamy, indulgent option.
Yee Hui Tsin, CEO at TBWA\Malaysia, said, “It’s always exciting working with Tealive. K-coffee fulfils Malaysians’ growing appetite for well-crafted drinks and Oppa Approved is designed to elevate the coffee experience for all coffee enthusiasts.”
Meanwhile, Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, commented, “At Tealive, we always strive to bring Malaysians the best, without the high price tag. We created K-Coffee by Tealive so that Malaysians can experience the best of Korea’s coffee culture right here at home, in all our outlets nationwide.”
