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Category: Technology

Azerion-and-Right-Thing-Media
Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Jean Cabico
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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New project by top game developers Ubisoft, Riot Games to better AI tools in detecting ‘disruptive’ behaviour in games
Posted on November 17, 2022
by MARKETECH APAC
Top game developers Ubisoft and Riot Games have recently announced ‘Zero Harm in Comms’, to prevent harmful player interactions.
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TrafficGuard-Elie-Shuggi
TrafficGuard welcomes Elie Shuggi as new chief product officer
Posted on November 17, 2022
by Jean Cabico
Elie Shuggi will be responsible for scaling the company’s product offerings and supporting its growth globally.
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FairPrice Group, The Trade Desk team up to power advertising approach with retail media
FairPrice Group, The Trade Desk team up to power advertising approach with retail media
Posted on November 15, 2022
by Teddy Cambosa
The partnership with The Trade Desk marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.
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Okta unveils new customer identity solution targeted at boosting brands' UX, security
Posted on November 14, 2022
by Maureen Basa
Okta introduces Okta Customer Identity Cloud, a solution powered by Auth0, to help businesses improve UX while reducing security risks.
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Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Posted on November 10, 2022
by MARKETECH APAC
Enterprise Loyalty Cloud platform, Antavo, has expanded into APAC, appointing Caleb Gamble to lead its regional growth. 
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What’s NEXT 2023: Why it's time to be more ‘intelligent’ about data integration in 2023
What’s NEXT 2023: Why it's time to be more ‘intelligent’ about data integration in 2023
Posted on November 8, 2022
by MARKETECH APAC
As organisations look to building resilience in 2023, they must find better and simpler ways to access and analyse their data efficiently.
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Ant Group unveils Alipay+ D-store at the Singapore Fintech Festival 2022
Posted on November 8, 2022
by Maureen Basa
Ant Group officially launched Alipay+ D-store to help the service industry and brick-and-mortar businesses digitalize their operations.
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Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Posted on November 2, 2022
by MARKETECH APAC
Adtech Xapads Media will be responsible for the management of all media sales activities in the smartphone brand's ad platform, Mi Ads.
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What’s NEXT 2023: Is ‘messy customer data’ costing your business a fortune?
Posted on November 1, 2022
by MARKETECH APAC
If you know your customers so well, then why do you keep treating them like strangers? It’s a conundrum APAC marketers face every day.
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