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Category: ANZ

Featured-Images_Nov-10
Lacework names Meagen Eisenberg as CMO
Posted on November 16, 2022
by Maureen Basa
Veteran technology marketing executive and former CMO of TripActions and MongoDB Meagen Eisenberg joins Lacework as its new CMO.
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Bastion Amplify acquires Promedia, plans to do series of buyouts in Queensland
Posted on November 15, 2022
by MARKETECH APAC
Bastion Amplify has recently acquired Promedia. Bastion said this is its first move in plans of multiple acquisitions in Queensland as part of its local and international expansion program.
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Australia’s ALDI spotlights ‘spirit of generosity’ in sophomore  instalment of Christmas campaign
Posted on November 14, 2022
by MARKETECH APAC
Christmas is no doubt coming to town, and Australia-based supermarket chain ALDI has released the new instalment of its Christmas campaign, newly called 'Overcooked Generosity'.  
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Icon Agency names Scott Pritchett as new senior art director
Posted on November 14, 2022
by Maureen Basa
As its new senior art director, he will be accentuating the Icon Agency's creative offering and integrated services.
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Non-profit org Kindness Factory launches first-ever brand campaign for World Kindness Day
Posted on November 14, 2022
by Maureen Basa
Kindness Factory collaborates with VMLY&R and Wavemaker in its first brand campaign for World Kindness Day.
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The Australian Financial Review launches new brand platform via BMF
Posted on November 10, 2022
by MARKETECH APAC
The Australian Financial Review (AFR), the market’s business-centric media, has launched a new brand platform called 'Make it your Business’.
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WiredCo. launches new PR offering WireCast
Posted on November 9, 2022
by Maureen Basa
Australia-based advertising agency WiredCo. recently announced the launch of their new digital PR offering named WireCast.
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The Hallway tapped by NOVA Entertainment for brand strategy, creative remit
Posted on November 9, 2022
by MARKETECH APAC
The Hallway will work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.
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Uber launches first-ever Journey Ads ad option with Paramount+ in AU
Posted on November 8, 2022
by MARKETECH APAC
Uber has launched the first ever advertising option, Journey Ads that provides share-of-voice and consumer attention from millions of riders across the region. 
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TikTok
TikTok allows Sportsbet to advertise under ‘strictly controlled advertising pilot’ to AU users
Posted on November 8, 2022
by MARKETECH APAC
TikTok now allows online gambling company Sportsbet to advertise to its Australian users over the age of 21.
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