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Category: Featured

SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
Posted on April 20, 2023
by Maureen Basa
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
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Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Posted on April 20, 2023
by MARKETECH APAC
Ariel India does it again. The latest ad on its yearly campaign 'Share The load' focuses on the plight of couples that are growing in distance.
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Automotive business Servco taps Amperity to handle customer data strategy
Automotive business Servco taps Amperity to handle customer data strategy
Posted on April 20, 2023
by Teddy Cambosa
Servco has previously worked with Amperity in 2019 to connect siloed customer data across its businesses, create accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust.f
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Grace Blue story featured image
Executive search firm Grace Blue announces new appointments to bolster leadership team, advisory board
Posted on April 20, 2023
by Jamaica Marciano
Grace Blue specialises in transformational leadership talent for brands, agencies, media, entertainment, and technology organisations.
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PETRONAS spotlights culture, family in new musical film for Raya
PETRONAS spotlights culture, family in new musical film for Raya
Posted on April 20, 2023
by Maureen Basa
PETRONAS' new festive film for Raya, titled 'Dilema Irama (The Rhythm Dilemma)' was made with Mediabrands Content Studio.
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UNIQLO’s new prototype store to represent global stores moving forward
UNIQLO’s new prototype store to represent global stores moving forward
Posted on April 20, 2023
by Teddy Cambosa
They developed a new roadside store concept that both appeals to customers and embodies the UNIQLO philosophy of contributing to the development of a prosperous society and realisation of a better world.
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whiteGREY to boost creative offering via Reeshma Bhanji’s appointment as executive creative director
whiteGREY to boost creative offering via Reeshma Bhanji’s appointment as executive creative director
Posted on April 20, 2023
by Maureen Basa
In her new role at whiteGREY, Reeshma Bhanji brings with her a wealth of experience from both agency and client side.
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SXSW Sydney 2023 appoints agency partners ahead of inaugural APAC event
SXSW Sydney 2023 appoints agency partners ahead of inaugural APAC event
Posted on April 19, 2023
by Teddy Cambosa
South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.
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VDO
Global adtech innovator VDO.AI unveils its new division, VDO.AI Entertainment
Posted on April 19, 2023
by Jamaica Marciano
VDO.AI's CEO Amitt Sharma said that they are thrilled to offer VDO.AI Entertainment as an innovative way to engage with their audiences.
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Mintegral Joins Google AdMob as bidding and waterfall SDK Network
Mintegral joins Google AdMob as bidding and waterfall SDK Network
Posted on April 19, 2023
by MARKETECH APAC
Mintegral joins Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads.
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